Google Optimize is a free tool that assists digital marketers to increase the conversion rates on landing pages. In order to enable Google Optimize to make changes to a page's HTML and CSS, a small script needs to be added to the page. Optimize's interface is a visual WYSYWIG editor and there is no need to know how to write code. Once the page has been modified, Google Optimize runs an A/B test of the original page and the modified page and reports on the results of the two versions. Google Optimize can be integrated with Google Analytics, AdWords, Google BigQuery, and Google FireBase to aggregate your customer insights.
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