SEO Glossary > Keyword Planner

Keyword Planner

Keyword Planner is a free tool inside AdWords that allows advertisers to search for new keyword ideas and to get historical statistics such as average monthly search volume, average CPC (cost per click), etc. Only AdWords accounts that have substantial ad campaigns running are shown actual average monthly search volumes in Keyword Planner. Accounts with insufficient ad spend are shown search volume ranges (eg. 1K-10K) instead of exact figures.