Linkbait is particularly entertaining, sensational, or out-of-the-ordinary content that is produced with the intent that such content will induce people to link to the web page containing that content. The goal of obtaining large numbers of incoming links can be to improve the rank of the website on search engines and to increase referral traffic. Linkbait can have a positive application when creating extraordinary, useful content that benefits users. Examples of link bait include infographics, videos, case studies, and online games. Linkbait can also have negative uses such as repackaged content with no real added value.