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Google Search Console Gain & Loss

The Search Console Gain & Loss report provides tabular Gain and Loss Search Query data for either Web, News, Images or Videos search results. The search results data is based on the rank position, impressions and clicks from the selected queries search type of the selected date range compared to the previous date range.  Gain represents keywords with New impressions that did not receive in the previous date range. While Loss represents keywords that previously had impressions and were lost for the current selected date range.

Important! To view this report Google Search Console (Webmaster Tools) must be configured correctly, please refer to Rank Ranger's Search Console documentation.

Search Console Gain and Loss
Located in Organic Search > Webmaster Tools


New and Lost Queries

The New queries sortable table displays a list of keywords with impressions gained during current selected date range comparing to the previous date range. The Lost Queries table on the other hand displays the list of keywords that had impressions for the previous compared date range and had lost the impressions for the current selected date range. The data is collected from the Google Search Console Queries. The number of keywords could be changed by selecting the Limit Results from the Report Options (see below). Both tables present rank position, impressions and number of clicks for each keyword. 

New and Lost Queries

Clicks and Impressions Top 100

In these sortable tables the data collected from the Search Console Queries is broken down further into Increase and Decrease of the number of Clicks and Impressions for the selected data range compared to the previous data range.
In the Clicks -Top 100 table the Increase section of the table displays the increased number of clicks for the given keyword from the previous period. While in the Decrease section the negative number is displayed that represents the decrease in the number of clicks.
The Impressions -Top 100 table has the same logic as the Clicks table representing the impression Increase and Decrease.

New and Lost Queries

Report Options

Select a custom Date Range


  • Select a Report Date range
  • Compared to Past: with on option of Previous Period (previous to the selected Report Date), Calendar Month(s), Same Time Last Year and Custom Data (where you can select using a data picker)

Display Options

Display Settings:

  • Create a Custom Report Title to be displayed across the top of the report (optional). 
Report Selections:
  • New & Lost Queries - Show/Hide the New and Lost Queries tables
  • Clicks & Impressions (Top 100) - Show/Hide the Top 100 Clicks and Impressions tables
  • Limit Results - Select the maximum number of results to display in the table

Search Console Filters

Search Console Filters (optional):

These filters can only be applied to the current month because previous months are stored as snapshots only.
  • Select a Search Type(tabs in Google Search): Web, News, Images or Videos search results

  • Select a Custom Filter: Country, Device, Page, Query or Search Appearance 

  • Select a qualifier:
    • Contains: The row value must either contain or equal your expression (non-case-sensitive).
    • Equals: Your expression must exactly equal the row value (case-sensitive for page and query dimensions).
    • Not Contains: The row value must not contain your expression either as a substring or a (non-case-sensitive) complete match.
    • Not Equals: Your expression must not exactly equal the row value (case-sensitive for page and query dimensions).

  • Enter a Value or Select from the list: 
    • Country: Filter against the specified country, as specified by 3-letter country code  (refer to ISO 3166-1 alpha-3 list)  
    • Device: Filter results for a specific device type - Desktop, Mobile, or Tablet
    • Page: Filter against the specified URL
    • Query: Filter against the specified query string (i.e., keyword)
    • Appearance: FAQ rich results, Web Light results, How-to rich results, Google Play Instant, AMP non-rich results, Rich results, Product results, Review snippet, Events Listing, Events Details, AMP article, Android App and Video

  • Click the Add Filter button
    To remove a filter, click the X next to it.

  • Clicks: choose greater than > or less than < and enter a value

  •  Landing Page: filter for a specific site page using only the page in the site structure without the domain (e.g., /pricing or /blog/serp-news-february-2018)

  • Filter Keywords: All, Tracking in the Campaign (only the keywords that are tracked in the campaign), Not Tracking

  • Click the Apply Changes button to display the report.

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