How is Average Weighted Rank Calculated?
Average weighted rank is a feature that is available in our Enterprise Daily and Monthly Snapshot by Tags reports.
Average Weighted Formula
This formula can be found in Google Sheets. For the purpose of our Daily and Monthly Snapshot by Tags reports, there are 3 calculations run:
- Average Volume: the average of the search volume for all keywords in the tag group
- % of Avg. Volume: each keyword's search volume percentage of the Average Volume
- Average Weighted Rank: utilizes the Average Weighted formula taking into account the rank for all keywords in the tag group and percentage of average volume.