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On-Page Keyword Optimization Audit



Use the On-Page Keyword Optimization tool to create custom reports for any URL and Keyword combination you need to optimize.

This tool can also be used to analyze pages and keywords that are not currently in your campaign (e.g., a competitor's page, a page containing a banner ad you're paying for, etc.).

You will find our helpful hint helpful hint icons throughout the page analysis, simply hover over one to gain deeper insights into each test, as well as links to any additional information we think you'll find helpful.
On-Page Keyword Optimization Tool
 

Create a Report

 
Navigate to Reports > On-Page

Enter the page URL and Keyword, select the page Language and click the search button.
Create On-Page Keyword Optimization Report

 

Report Options

 

On-Page Optimization General Settings

General Settings:

  • Enter a Custom Report Title (if desired)
  • Show or Hide the display of:
    Section Descriptions
    Recommendations
On-Page Optimization Analysis Section Settings

Show or Hide the Display of Page Analysis Sections:

  • Page URL
  • Page Title
  • Meta Description
  • Meta Keywords
  • H1 Heading
  • Page Structure
  • Page Keywords
  • Content Statistics
  • Readability
  • Search Engine Access
  • Page Response Speed
  • Images
  • Canonical Tags
  • Page Links
  • Mobile Access

Click the Apply Changes button after you've made your selections.




Keyword Occurrences Grid

 
The Keyword Occurrences grid provides a summary of where, how many times, and in what format the keyword appears in specific locations of the page code. How these occurrences rate, based on best practice, contributes to your overall page score.


On-Page Keyword Occurences

Understanding Page Score

 
Your Page Score Badge is calculated based on the results in each of the report sections relative to best practices.

Page Score
90+: Optimized! Your page is professionally optimized for the keyword you've targeted. Minor adjustments based on the report recommendations might increase the page score, however, may not be necessary depending on the time investment vs. change in results.

80 to 89: Almost there!  Search results could be improved by further optimization based on the report recommendations.

70 to 79: Improvement needed. By following the recommendations provided in each section of the report, you could see a substantial improvement in page rank - as well as provide a better user experience.

60 to 69: Just passing. You should be able to boost your rankings significantly by employing the recommendations throughout the report. Don't get discouraged, we suggest you begin with the Critical factors first and then work down to High Importance, Important, etc.  You

Less than 60: Not Optimized! If you're running this report on your competitor's site and keyword, this score is good news!  However, if this is the result you achieved on a page you're responsible for it's time to get busy optimizing right away.  Simply follow the recommendations and monitor your rankings as you make changes - this will help you determine what is working for your page and spot further opportunities for achieving that 90+ score!

SERP Preview

 
View your search engine listing as it's displaying on Google

Click the SERP Preview button to review the number of characters and pixels of your page title and description vs. the number that Google allows.  Use the editor to make changes to the text to see the affect on the display and character/pixel limits (this tool is for analysis, you will need to apply any desired changes directly in your website).

SERP Preview


Optimizing Keywords to Improve Page Score

 
Address the Critical KEYWORD factors by following the recommendations in each report section, for example:

Page URL Optimization

The following Page Analysis details optimization status of the specific web page URL you entered above (your website or a competitor's website) for the keyword you entered and provides best practice recommendations for SEO improvement.

The health of your URL can affect search engine rank based on factors such as URL string length, quality and type, keyword placement in domain/subdomain name or subfolders, and even domain history.

Check the health of your URL
 


Page Title Optimization

The Page Title is considered by search engines to be the most important place to identify keywords and associate the page with a topic or set of terms. It can also determine user engagement. Therefore, Page Titles should be highly relevant to the page content and effectively engage the searcher to click.

Improving On-Page Keyword Score


Meta Description Optimization

The meta description attribute is used by most major search engines to generate the description of your website they display in search results. Some search engines use a snippet of page content related to the search term, but it is still important to ensure your page meta description is readable and relevant to your overall page content. The On-Page Keyword Optimization Audit checks for Keywords in the Meta Description, Number & Length of Meta Tag Description.

META description for Keyword Optimization



META Keywords Optimization

Most search engines are no longer considering Meta keywords in their ranking algorithms, especially Google. This test verifies the existence of a Meta Keyword Tag.

META Keyword Optimization



H1 Heading Optimization

Search engines may place a weighting on your page’s indexing based on the content of the H1 tag. This test checks for the existence, quality and number of H1 Tags.

H1 Keyword Optimization



Page Structure Optimization

Addresses Page Size, Code-to-Text Ratio,  Title Tag, Meta Description Tag, H1 Tag,  Doctype Declaration and Deprecated Tags

Page Structure Optimization



On-Page Keywords Optimization

Evaluates the Top 10 Keywords on the page, along with placement in the Title Tag, number of keyword occurrences, frequency, prominence and emphasis.

Page Keyword Optimization



Content Statistics

Search engines seek pages that contain relevant, machine-readable content that provides the best match for their visitors search text. This section tallies the Word Count, Character Count  and number of H2, H3 and H4 tags on a web page against best practice and provides recommendation for optimization.

Content Statistics



On-Page Readability Test

Character, syllable, word and sentence counts, as well as characters and syllables per word and words per sentence can determine the readability of your content by specific audiences. Since scoring systems produce numbers, it's easy for search engines to include such parameters in their algorithms and thus boost or penalize your site in the SERPs. This section provides analysis of page content using 6 respected tests and offers support for many languages.

Analysis of Content Readability



Search Engine Accessibility

In order for a webpage to rank in the search results, a search engine must be able to crawl it. This analysis confirms that the domain can be crawled by search engines via Robots.txt file, provides HTTP Status Code for error detection, and Safe Browsing.

Accessible to Search Engines



Page Response Speed Test

Search Engines and site visitors judge sites based on how quickly pages load. An unresponsive site can damage search engine rankings and discourage potential customers from remaining on your site. This text analyzes factors that affect page responsiveness, such as Page Load Time, Page Redirects, GZip Compression, HTML, CSS and JavaScript Minification and Image Optimization. PageSpeed Insight Score is provided, along with Page Code Breakdown and provides recommendations for correcting problems.

Page Response Speed


Image Optimization

Image File Name, Title, Alt text, Description and Caption provide search engines with important relevancy signals, and enable visitors with text-only browsers or slow Internet connections to quickly determine the relevancy of your page. This test analyzes the balance of Images and Text on the page, confirms that all images contain quality Alt Tags and Title attributes, and checks for Keyword in Image File name, all of which are factors in the search engine visibility of a page.

Image ALT Tags for Keyword Optimization



Canonical Tags Check

Search engines have been known to penalize sites that have more than one page with similar or identical content. The SEO best practice is to use Canonical tags that tell a search engine that the page it is currently crawling should be treated as a copy of the URL within the tag. This effectively tells the search engine that multiple pages should be considered as one and that it should attribute any content and link metrics back to the main URL. This test confirms whether or not a page has a canonical tag and provides instructions for adding one if it is needed.

Analysis of Canonical Tag



Page Links

The number of outbound links from a page, whether they be internal to another page in your site or external to a different domain can be a signal to search engines of your page authority - or lack thereof in cases of many outbound links on a page relating to your targeted keyword(s) and content. This factor can determine search engine indexing of the page and placement in the SERPs. This test analyzes the number and type of links on the page and provides recommendations for optimizing the on-page links.

Analysis of Page Link



Mobile Device Accessibility Test

Mobile optimized sites rise higher in SERPs than non-mobile sites when a visitor searches from a mobile device. This test determines the mobile-friendliness of a landing page.

Is your site mobile friendly?


If the Mobile audience is important to you, then the Head section of your landing page should contain the Viewport Tag and Apple Icon code is also recommended if you're targeting an Apple device audience. If you're using a content management system like WordPress, Drupal, Joomla, etc. responsive themes should have these tags built in.

Mobile-friendly landing page screenshot


Recheck a Site

 
If you correct issues reported in the Analysis sections, you can easily recheck the page score and Analysis sections by clicking the Recheck button. Select:
  • Quick Recheck if content, keywords, meta fields or page structures changes have been made.
  • Full Recheck if changes were made to address mobile-friendly, broken links or page speed. This may take several minutes to complete.

Recheck the On-Page Optimization for a URL and Keyword

 


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