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Twitter Analytics



The Twitter Analytics report provides the data needed to analyze social KPIs, monitor trends, and measure engagement, plus includes the flexibility to add specific report sections to white label dashboards and PDF reports for sharing with clients and coworkers. Sections include:
  • Social Account Header 
  • Top Graph (with or without labels)
  • Lifetime Totals
  • Performance Totals
  • Post & Mentions
  • Engagements
Integrate your Twitter account with Rank Ranger and connect it to a rank tracking campaign to access this Twitter Analytics report.
 
Twitter Analytics Report

Located in Reports > Social

 

Trend Tweets, Followers, Mentions, Reach, etc

            
 
Top Graph for Trends Analysis
In the Report Options Date settings you may select to compare to past (the red line in this example) and in Social Analtyics settings you can select from a variety of key metrics to trend in this graph. 
top graph


Lifetime KPIs

            
 
Lifetime Totals
In this section, the report provides the total number of Followers, Following, Favorites, Tweets and Lists for the lifetime of the account. If you enable the compare to past feature in date settings, you'll see the change from the previous period.
Lifetime totals   

Performance

            
 
Account & Mentions KPIs
In the Account Performance section, the numbers relate to the report period. In Report Options > Date settings you can enable a compare to past feature to add an indicator of the percent of chance between the 2 report periods. 
Performance totals


Posts & Mentions

            
 
Post Performance
The number of posts and mentions per day display in this trend graph. 
Posts & Mentions


Audience Engagement

            
 
Organic Trends
The focus of the Engagements section is audience interaction with your posts: Retweets, Favorites, Replies and Mentions.             
Engagements


Report Options

 
date

Date

 
  • Date: select a date range
  • Compare to Past (optional): this setting applies to the Top Graph, Lifetime Totals, and Performance Totals report sections. To enable this setting, check the box and select one of the options:
    • Previous Period
    • Calendar Month
    • Same Time Last Year
    • Custom Date (and select the date range)
display

Display

 
  • Custom Report Title (optional): enter the text you want displayed at the top of the report
  • Report Sections: enable or disable the view of the following sections:
    • Social Account Header: this is the logo thumbnail and account name as displayed in the Twitter account
    • Top Graph: trend graph that displays at the top of the report
    • Graph Labels: show or hide the display of metric numbers in the top graph
    • Lifetime Totals: Followers, Following, Favorites, Tweets and Lists
    • Performance Totals: Account and Mentions performance
    • Posts & Mentions: trend graph
    • Engagements: Retweets, Favorites, Replies and Mentions organic trends
social key metric

Key Metric

 
Select one metric to display in the top graph
  • Followers (Lifetime)
  • Following (Lifetime)
  • Favorites (Lifetime)
  • Tweets (Lifetime)
  • Lists (Lifetime)
  • Tweets
  • Retweets
  • Replies
  • Favorites Gained
  • Retweets Gained
  • Mentions
  • Mentions Reach
  • Mention Replies
  • Mention Replies Reach
  • Mention Retweets
  • Mention Favorites
Click the Apply Changes button




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