The Search Engine Labs Project collects data that can assist SEO professionals identify, monitor, and analyze search engine trends.

The source data has been thoroughly vetted and is organized into 20 niches representing the major industries on the Internet.

The aim of this project is to provide a high-level overview of how keywords in a niche perform and fluctuate on various metrics and stats. In addition, the project includes more detailed metrics such as a drill-down into domain-based performance to identify possible search engine penalties and trends, and gain a better understanding of the affects of Google algorithm updates.