SEO Glossary > AMP

AMP


Accelerated Mobile Pages (AMP) are pages coded in a restricted version of HTML, and they use a simplified JavaScript library. AMP pages are cached and delivered by Google instead of a website's own server. Because of the simplicity of the code and the caching, AMP pages load significantly faster than normal mobile-friendly web pages. Google is heavily promoting the acceptance of AMP as an internet-wide standard.

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