5 Steps to Optimizing Your Crawl Budget With Alina Ghost

How effective is your crawl budget optimization? That's what we're exploring today with Alina Ghost, SEO manager from Debenhams.

In this episode, Alina explains:
  • Why crawl budget optimization is important
  • Why robots.txt is important for crawl budget optimization
  • How to improve your crawl budget through internal linking
  • Checking for errors and redirects
  • Using log file data to improve your SEO

Google Search Console SEO - Picking Google Entities

When looking at Google Search Console search queries, you might see something interesting.

When you scroll through the queries, you’ll sometimes notice that your content is ranking for queries that don’t actually appear in your content or your metadata.

Ever wonder why?

The answer is semantic search.

In this article, I’ll be sharing a simple Google Search Console SEO strategy that can easily be implemented to improve your topical relevance and scale your ranking potential. 

What are Google Entities?

When starting your journey into semantic SEO, there are many concepts that you need to understand before getting started.

But, many of the resources online are painfully difficult to understand. 

So, to help you out, I decided to create content that spells everything out in simple English.


I generally try to give practical tips and strategies in my blog posts. But, since I was confused, I assume others are too. This is my attempt at giving you a clear understanding of some important concepts.

And, that brings us to the subject of this post.

If you were wondering what a Google entity really is, this post is for you.

In it, I hope to clarify:
  • What an entity is
  • What the various component parts are
  • What the Topic Layer is

Once you understand these points, you’ll have both the knowledge and vocabulary to research the topic on your own. And since semantic SEO is not just a few tactics and best practices, having a real understanding can really help you get more traffic.

SEO Title Tags - A Complete Guide

The importance of SEO cannot be stressed enough, or more precisely, the organic traffic that SEO brings.

The reasons are pretty simple. If you venture into an online business, SEO is there to enhance customer traffic and raise your reputation, giving you an advantage on the market.

But SEO is mathematics, and it has a proper way of doing things, which includes various technical details. One of those details is title tags.

So, the question then follows - why are title tags so crucial for building your SEO?

First things first, if you didn’t know by now, you should learn what title tags are and what’s their primary function. Title tags are coded HTML tags that involve selecting a specific title for a website. The location of the title tag is always on the title bar of the selected browser and the Search Engine Result Page, or in short - the SERP.

This was a simple explanation of what precisely SEO title tags are. We’re going to discuss the significance of title tags for organic SEO traffic in-depth.

What are SEO friendly URLs? - SEO Basics

SEO practices change and evolve - this is no secret. So, when it comes to URLs, they usually aren’t a top priority for ranking high.

But do URLs matter for SEO in the long run?


This element might be less significant than titles, headings, and keywords, but it plays a vital role in helping your website rank high. Therefore, excluding URLs from your SEO strategy could cost your website to perform poorly. URLs help browsers and crawlers access and shine a light on your webpages, so their structure and the overall site architecture are vital for SEO.

There are multiple ways to structure your URLs, and they will help in complementing your SEO strategy. That’s why we’ll be going over the basics to show you how you can structure your URLs and help your website rank higher.

How to Create a Topical Map

As Google and other search engines progress, SEO is constantly evolving.

One of the biggest evolutions is semantic SEO.

Semantic SEO is a branch of SEO that seems to have flown under the radar for many. What’s interesting is that semantic search is here to stay as Google is doubling down on semantic search with many of its algorithms.

For instance:
  • Hummingbird
  • Rank Brain
  • Bert
  • Mum

This means understanding how Google structures entities in its Knowledge Graph and incorporating that knowledge into your site structure is becoming more important every day.

In this post, I’ll cover what a topical map is and how you can use it to structure your content so that your site content can be easily understood by both users and search engines.

What is SEO? The Comprehensive Business Guide

Today, the use of digital marketing tactics is in full swing - and SEO is leading the pack. There are thousands of enterprises that implement SEO techniques into their websites, all to maintain an active online presence - and scale their business.

But, what is SEO and just how relevant is it to your online business?

In short - far more than you might have anticipated. In long - below is a detailed overview of all-things SEO and how a properly implemented SEO strategy can land your business on Google’s first page.

Related Entities vs Related Queries in Semantic SEO

Topical authority is a semantic SEO strategy that could bring massive traffic to your site.

To achieve topical authority, you must create authoritative content that covers an entire topic. However, to be successful it really pays to first understand what entities exist in Google’s Knowledge Graph and how they are structured.

In my previous post, I covered how to research entities in Google's Knowledge Graph. 

The point of this analysis is to give you the information to figure out not only what content assets to make but also how to create a structure that not only makes sense to your readers but also to Google.

I explained that you are looking for:
  • Related Entities
  • Related Topics
  • Related Queries

In this post, I want to clarify the difference between related entities and related queries and why the difference makes a difference to how you do SEO.

Topical Authority Research - A Semantic SEO Strategy

There is a basic semantic SEO strategy that can help your site gain massive traffic.

That strategy is called topical authority.

This SEO paradigm shift is a result of search engines attempting to understand the meaning of search queries to bring the best results for those queries.

This has changed SEO as we know it. Instead of optimizing content around keywords, we should now focus on optimizing content around entire topics.

When we do that successfully we achieve topical authority.


How do you actually research your chosen topic?

In this post, I’ll show you some clear actions you can take to easily understand how Google organizes entities in its Knowledge Graph so that you can design a semantic SEO strategy that could position you as the authority in your chosen topic.

Keywords vs Topics - Understanding Semantic SEO Strategy

Okay, so you’re getting into semantic SEO. Great idea.

In my last blog post, I explained what semantic search is. It’s now time to understand how to build a semantic SEO strategy.

In this post, I’ll get into the difference between keywords and topics and explain why focusing on topics could revolutionize your SEO and potentially bring you way more traffic. 

I don’t intend this post to be my final word on covering topics. It’s intended to be a general overview that will give you a solid understanding that you'll need to build content silos that get massive traffic.

What is Semantic Search? (Semantic SEO Basics)

We all feel it.

SEO has changed dramatically.

What used to work when I started out (when the world was still in black and white), is not working like it used to.

And, as the search engines evolve we SEOs have to evolve with it.

When trying to find answers, I discovered semantic SEO. 

I discovered that semantic search influences all of the SEO basics, including:
  • Keyword research
  • Search intent
  • Content creation
  • Site architecture
  • Internal linking
  • And more

In this blog post, I’ll be giving you an overview of semantic search. My goal is to give you a solid foundation to work with so that when you learn semantic SEO strategies you’ll understand why they work.

SEO Optimization for WordPress

WordPress is an excellent CRM-designed platform to help you optimize your content for SEO.

It's packed with up-to-the-minute tools that help users build, structure, and publish content while maintaining SEO.

But, building a site on WordPress alone won't put you on the top of search engines. There are many things you need to take into consideration if you want your website to rank high and boost relevant content for your audience.

In other words, when WordPress gives you the opportunity - you have to seize it.

To help you with this, we've curated the most effective tips for WordPress SEO. If you're ready to put in the work and bring your pages to the first page then let's get right into it.

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