Understanding Google’s Things to Know SERP Feature

Now that the May 2022 Core Update is officially rolled out and the dust is settling, we are all looking at the Google SERPs wondering what has changed.

Yes, there are always rankings that change based on quality signals. But, as Google adds and changes its many SERP features it really pays to be aware of those changes.

In the aftermath, a SERP feature caught my attention. Things to Know From what I'm seeing, the new feature could change how you do SEO moving forward.

Here is my analysis.

5 SEO Site Migration Mistakes to Avoid with Sara Moccand

Have you ever been involved in a catastrophic website migration? Maybe you've been brought into a project to deal with the effects of a badly thought-through website migration.

In this episode, Sara Moccand shares five site migration mistakes to avoid.

The mistakes to avoid are:
  1. Poor planning
  2. Not testing redirects
  3. Not auditing the staging
  4. Migrating in a period of high demand
  5. Having the staging indexed

Six Steps to Effectively Build Topic Clusters with Begum Kaya

How do you go about building and honing topic clusters? And how do you measure their effectiveness?

In this episode, Begum Kaya shares six simple steps to creating topic clusters so that you can boost your SEO traffic.

The steps are:
  1. Understanding topic clusters
  2. Understanding the benefits of topic clusters
  3. How to strategize your content clusters
  4. Mistakes to avoid
  5. Promotion and distribution
  6. Measure the impact

How to Create a Social Media Dashboard

When creating a social media campaign, tracking is crucial.

The reason? Social media marketing generally consists of many working parts that exist on multiple platforms. This means you’ll find your data in many different places.

There are two problems with this.
  • It’s almost impossible to understand your data if you look at the parts separately
  • It makes client reporting a long and painful process

The obvious solution is to set up a social media dashboard that incorporates all your KPIs based on your business goals.

In this post, I’ll be covering what a social media dashboard is and how you should set it up to take your business to the next level.

Four Ways to Determine Search Intent for a B2B Audience with Adriana Stein

How much do you consider search intent when developing your SEO content strategy? Why is it so important to understand intent as it is? And how do you cater for intent?

In episode #108 Adriana Stein explains four ways to determine search intent for a B2B audience including:
  1. Streamline buyer personas
  2. Keyword research and clustering
  3. Keyword mapping   
  4. Create your content

5 Shopify SEO Tips with Iky Tai

What are the key elements of successful Shopify SEO?

In this episode, Iky Tai gives us five essential Shopify SEO tips.

The key elements are:
  • Collection or category vs product pages
  • Product page writing (don't copy)
  • Keyword cannibalization
  • Wise internal linking strategy
  • Common tech SEO issues

A New Beginning with Similarweb: How Our Customers Will Benefit

Last week, we made a big announcement and our excitement is just starting to settle in. Rank Ranger has been acquired by Similarweb.

This isn’t just exciting for those of us who have worked tirelessly to build our beloved Rank Ranger product, but for our customers, this good news is just the beginning. This marks a great investment in the enablement of all SEO managers and will allow for new functionality in the coming months.

We understand that an acquisition can raise questions for our long-term users. Especially if you rely on our dashboards and reporting for the success of your business. First, we want to let you know that our number one priority is you, our customers, and our continued investment in our relationship.

Here are the key questions I’ll be answering for you in this post:
  • Will there be any big changes to the Rank Ranger functionality?
  • Will there be significant pricing changes?
  • Will there be any changes to customer service?

10 Things to Include in an SEO Strategy with Irina Serdyukovskaya

What are the key items that you need to include in your SEO strategy? That's what we're going to be discussing today with Irina Serdyukovskaya.    

The elements are:
  1. Website structure
  2. Content for Commercial pages
  3. Content for a blog or news section
  4. Create a sitemap
  5. Internal linking
  6. External links and brand mentions
  7. PageSpeed optimization
  8. Solve any security issues
  9. Conversion optimization
  10. Go beyond the text

Video SEO Strategy - A Complete Guide

It’s no secret that video has a big ROI.

The question is…

Can you use video as an SEO strategy?

The answer is, absolutely.

In this post, I’ll be showing you how to make the most of video in SEO. I’ll be getting into how to research video topics that are designed to rank in both YouTube and Google. I’ll also get into some video optimization best practices.

Four Essential Considerations for SEO in Restricted Industries with Marco Bonomo

Do you work in an industry that's heavily restricted in terms of what you're able to do from an SEO perspective? That's precisely the challenge that my guest today faces.

The considerations are:
  1. Images
  2. Videos
  3. Age-gating
  4. Geo-fencing

What is a Knowledge Graph?

There is no question that semantic SEO is the future of SEO.

The reason?

As search engines evolve towards semantic search your SEO strategy should evolve with them.

The problem is the barrier to entry is high. In other words, to do semantic SEO you must have a basic understanding of how semantic search works.

Unfortunately, as things stand at the moment, if you do a Google search for simple easy-to-understand resources for the layman you’ll find yourself scratching your head.

To deal with that, I’ve attempted to create some semantic SEO resources that anyone can understand.

In this post, I’ll be dealing with the question: What is Google’s Knowledge Graph?

5 Minor Tweaks to Improve Your SEO Reports with Mufaddal Sadriwala

Do you work in an SEO agency? And if so, when was the last time you improved your monthly reports? Today we're talking about how you can positively improve your monthly SEO reports.

The steps are:
  1. Revenue from organic traffic 
  2. Reason for the increase or decrease in organic traffic 
  3. Incorporate pending tasks   
  4. Add a top-level summary   
  5. Ranking report summaries split into categories and rankings

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