Video SEO Strategy - A Complete Guide


It’s no secret that video has a big ROI.

The question is…

Can you use video as an SEO strategy?

The answer is, absolutely.

In this post, I’ll be showing you how to make the most of video in SEO. I’ll be getting into how to research video topics that are designed to rank in both YouTube and Google. I’ll also get into some video optimization best practices.

Four Essential Considerations for SEO in Restricted Industries with Marco Bonomo


Do you work in an industry that's heavily restricted in terms of what you're able to do from an SEO perspective? That's precisely the challenge that my guest today faces.

The considerations are:
  1. Images
  2. Videos
  3. Age-gating
  4. Geo-fencing

What is a Knowledge Graph?


There is no question that semantic SEO is the future of SEO.

The reason?

As search engines evolve towards semantic search your SEO strategy should evolve with them.

The problem is the barrier to entry is high. In other words, to do semantic SEO you must have a basic understanding of how semantic search works.

Unfortunately, as things stand at the moment, if you do a Google search for simple easy-to-understand resources for the layman you’ll find yourself scratching your head.

To deal with that, I’ve attempted to create some semantic SEO resources that anyone can understand.

In this post, I’ll be dealing with the question: What is Google’s Knowledge Graph?

5 Minor Tweaks to Improve Your SEO Reports with Mufaddal Sadriwala


Do you work in an SEO agency? And if so, when was the last time you improved your monthly reports? Today we're talking about how you can positively improve your monthly SEO reports.

The steps are:
  1. Revenue from organic traffic 
  2. Reason for the increase or decrease in organic traffic 
  3. Incorporate pending tasks   
  4. Add a top-level summary   
  5. Ranking report summaries split into categories and rankings

How to Use Google Search Console for SEO


Google Search Console is a great rank tracking tool.

In fact...

Even if you use a paid rank tracker, you should still start your rank tracking journey with Search Console.

The reason is...

Search Console gives you an inside scoop into how Google understands your content (which is difficult to see when using a paid rank tracking tool.)

Using this data, you can make your first optimizations and then move over to a paid rank tracker for a more detailed analysis.

In this post, I’ll show you how to use Google Search Console to boost your rankings and improve your content strategy.

Three Ways to Create Newsworthy Content That Earns Links with Amanda Milligan


How much of the content that you publish is newsworthy enough to earn links? In episode #103, Amanda Milligan explains three ways to create newsworthy content that earns links.

The steps are:
  • Building Brand Authority with Contextualization
  • Customize/Personalize Your Pitch with Localization
  • Backup Your Pitch with Trustworthy Data

Link Outreach - Creating Meaningful Connections


People are bombarded with hundreds of emails every day, and this is not an exaggeration. According to the most recent statistics, a person receives 200 emails a day on average. Surely, you can expect some of these messages to go right to the trash folder if the recipient finds them irrelevant - hardly anyone can handle writing as many replies.

So, obviously, the tactic of overwhelming your recipient with emails until they cave no longer works. The same goes for social media and LinkedIn, in particular.

Thus, the only way to cut through that noise is to start doing exactly the opposite, namely, adjusting your link prospecting angles and pitches so that they target the right group of people, speak their language, and ultimately help you build a relationship with them.

If you’re not sure how this approach works in practice, here’s a short guide you can follow.

5 Steps to Turn Your B2B Blog into an SEO Machine With Andrea Paternostro


Does your B2B blog bring your site a steady stream of organic traffic? Is the content that you publish underpinned by a premeditated SEO strategy? In episode #101 of the In Search SEO podcast Andrea Paternostro explains 5 steps to turn your B2B blog into an SEO machine.

The steps are:
  • Absorb
  • Plan your content
  • Execute
  • Reach
  • Analyze and restart

8 Tips to Optimize Your Site Speed


How speedy is your site?

We all know that a slow site negatively impacts user behavior. But are you really doing everything you can to minimize your site speed?

Today, we're discussing eight essential elements of fast websites with Jono Alderson.

The eight steps are:
  1. Core Web Vitals
  2. Cloudflare
  3. Chrome Developer Tools
  4. Advanced Image Optimization Techniques
  5. Advanced Font Optimization Techniques
  6. CSS and JavaScript Tricks
  7. Caching and Versioning
  8. Clever Third-Party Kit

What Are Content Clusters and How to Create Them


Semantic SEO is the most exciting area in SEO.

There is no doubt that it's the future of SEO and that means no matter what area of SEO you are in, it pays to spend time learning semantic SEO strategies. One of the main SEO goals is to achieve topical relevance by creating a thorough network of content about your main topic.

But...

Just writing a lot of content is not likely to bring your site traffic. There is another piece of the puzzle.

Content clustering.

In this post, I’ll cover:
What content clusters are and I'll show you two opposite approaches to creating cluster content.

Four Steps to Getting Started with Schema with Jonny Ross


Is schema an active part of your SEO strategy?

Maybe it's something that you were involved with a couple of years ago when you were setting up a new website, but you haven't thought about much since.

In this episode, we're going to be looking at what works effectively in schema right now. And if you're not actively using schema, we'll share four steps to getting started with schema right now.

The steps are:
  • Identify the Schema Opportunity
  • Implementing Schema
  • Verify your Schema implementation
  • Measuring your success

How to Find SERP Feature Opportunities


Are you targeting SEO SERP features?

If not, you are wasting a big opportunity.

The reason?

As Google and other search engines evolve, they seem to be doubling down on SERP features. Search engines use SERP features as both a way to bring immediate answers to user queries as well as a way to help users explore a topic.

In this post, I’ll show you exactly how to find SERP feature opportunities and show you some ways to optimize your content to get into them.



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