As a marketer, it's important to track how your brand compares to your competitors. Not knowing this is like navigating a ship without plotting where your current location is. You’ll never know if you are nearing your destination if you don’t know where you currently are.
Wouldn't it be great if you had a 30, 000-foot view of your marketing campaign demonstrating where your brand stands in comparison to your competitors?
Hope no more, we just released a brand new metric designed to give you the big picture.
Share of Voice (SoV).
Bounce Rate is one of those new-age SEO terms that seemingly came out of nowhere to confuse everyone in the content marketing industry.
As much as you may not like the idea, you're eventually going to have to add Bounce Rate to your search optimization dictionary, whether for yourself or for your clients.
Google's definition of a bounce is that it is a "single-page session."
What does that mean and how does it affect your site performance.
In this post, I'll be giving you everything you need to know about Bounce Rates and why you need to know it.
Many people want to get Rich results on the SERP, but don't know how to write the necessary structured data code. This article walks you through using our free structured data generator tool.
After hitting the top of Google for my client's top three keywords, I noticed something wasn't right.
Where was the huge jump in sales we were expecting?
After doing some analysis and research, I realized that there was something fundamental that was missing in our SEO strategy. Something small and obvious that would have gigantic ramifications.
In this post I'll be exploring what was missing and I’ll be sharing the one big picture strategy that could turn this failure into a colossal success.
This post is where SEO meets marketing. It’s about seeing your SEO efforts in the bigger picture of marketing and sales.
What do you do when your rank tracker is showing you unstable pages? Firstly...
Yes, on the one hand, rank stability could be a sign that Google is thinking about demoting your page. However, did you know that rank volatility could also be an opportunity? That being said it is essential that you first diagnose the problem. Knowing what the cause is, will help you figure out the next steps.
In this post, join me in exploring three possible causes of rank volatility and strategies for dealing with each one.
So you’ve got a new website. It’s fab! Like, really, you’re showing it to all of your friends and colleagues, printing new business cards... but nothing really happens. You’ve got some visitors coming in, but something seems to be stuck. What are you missing?
SEO is essential for marketers and is a primary focus of inbound marketing. Since everyone else is already doing it, you should be too. When you don’t, you’re inadvertently losing sales or missing out on them.
However, it’s hard to know where to start. The good news is that a simple assessment of your website is the first step, and it’s quite easy to do with an SEO audit. This allows you to see how your site ranks and what you can do to improve those statistics. In this post, you'll learn what to do and when to do it.
I'm not one to quote (or even listen to) Katy Perry, but her "adage" of "you're up then you're down" is quite applicable to the rank fluctuations seen on the Google SERP in the recent past. There was some downright bizarre movement on the SERP in August... on multiple occasions... There have also been changes to how Google extends 'Search Journeys' (and how Google promotes its own shopping experience), the schema supported by Google, scroll to text highlights, etc.
I'll be diving into all this and more!
This is the September 2020 edition of the SERP News!