Featured Snippet aficionado, Nigel Stevens, joins us to discuss his outlook on the zero-position box!

• What tips the scales when Google chooses content for its Featured Snippets?
• How to use Featured Snippets to understand keyword intent
• How should you structure your Featured Snippet strategy & what should you expect from it

Plus, we look at the whole nofollow attribute kerfuffle. What happened, what’s going on, and what to make of it all!

No matter how many times Google denies it, we keep coming back to the idea that the search engine's broad core algorithm updates are targeting Your Money Your Life (YMYL) sites with a vengeance. It's a conversation that just won't die. With each new broad core algorithm update, we're left to wonder... is Google targeting YMYL sites? Is it not targeting YMYL sites? And if Google isn't targeting YMYL sites then why does it seem like it is?

And the reason for all of this is....

The legendary Stephan Spencer joins us to offer a truly holistic, if not downright spiritual look at doing SEO at scale and doing it successfully!

• The role of team building when doing SEO at scale
• How to find the right team for the right SEO tasks
• The actions you can take to develop your SEO team the right way

Plus, subdomain leasing…. Are you kidding?!

Mobile continues to be the pied piper to desktop's SERP layout as Google seems to have moved on from the URL in favor of Breadcrumbs. Google Ads brings the meaning of "close variants" to a whole new level while it announces the average position metric will die. Plus, a new podcast carousel hits the SERP while Google moves its "Featured Snippet anchor highlights" beyond AMP and gives hotels access to edit their amenities inside the Local Panel! Oh, and there were more Google bugs too...

Welcome to the September edition of the SERP News covering the memorable month of August 2019!

Do not blink because we have the industry’s fastest and brightest here for you today… the one, the only Aleyda Solis will join us to talk all about SEO consultancy!

• Why SEO consultants should specialize
• How to build a healthy working relationship with SEO clients
• How to bring true value to your clients

Plus, zero-click searches... are they really the end of the world? And no, Featured Snippets are not the great savior, so what is?

On-page SEO is one of the pillars of a sound strategy to get your pages ranking on the Google SERP. While over time some of the elements that fall under on-page SEO may no longer be as vital as they once were... there's no way around making sure the content on your page, its URL, etc. are properly optimized.

Here's a list of 31 essential elements to check in order to get your on-page SEO right!

Get ready and get set as Matthew Woodward joins us as we get into your blog’s performance.

• How to decide on your blog’s identity & purpose (and find your niche)!
• Being active & out there in order to find the right topics for your blog
• Where and how does SEO fit into your blog’s success?

Plus, we take a data-filled look at Google’s core updates to see if they are really that much more impactful than your run-of-the-mill Google algorithm update.

How good is Google at understanding entities?

It's an important question since so much depends on exactly that, especially since Google now profiles sites (i.e., treats them as entities). While Google has some hangups when it comes to understanding entities, it's also made some giant leaps. 

Have a look at how Google is reaching deeper than ever into entities and why it might be on the verge of taking things to a whole new level.

The founder of Klientboost, Johnathan Dane, joins us to share his wisdom on how to optimize those landing pages for Google Ads!

• How to set up your landing pages for optimal Google Ads performance
• How to get users to click that CTA once they move from an ad to your site
• Ad copy or landing page copy? Which is more important & how closely does ad and page content have to align?

Plus, how does Google know which health content is quality and which health content is quack?!

When should you target a Featured Snippet and when is it not worth your while? What queries are open for a serious 'People Also Ask' win? What keywords are more consistent and which are less consistent at bringing up Google's Video Box? Which sites win in the Top Stories carousels and what are the topics and stories that are propelling them?

Learn how you can use our fresh out of the oven SERP Features Monitor to help propel your SERP feature strategy and gain the deepest feature insights you've ever feasted your eyes on!

This week we have master webinar creator, Anton Shulke, the head of Video Content at SEMRush, who comes on to discuss SEO webinar creation:

• Which guests make the best guests & how to handle difficult guests
• Which webinar and video formats are the most engaging
• What technical considerations are the most important when creating a webinar

Plus, we get into some tips for building SEO knowledge and insights!

What if I told you Google unleashed an algorithm update that pushed rank volatility to levels we haven't seen in years, fixed bugs that weren't really fixed while denying their cause only to have that cause accidentally revealed?! You'd think I was nuts, right? Well, that's pretty much what happened in July.

Throw a stream of changes to the Knowledge Panel, Featured Snippets, and Image Search into the mix and you have one absolutely wild month on the Google SERP!