5 Tips on Conducting Technical SEO Audits with Olga Zarzeczna


How much are you missing out on with your technical SEO audits? How reliable is your data? And what does your website look like in the eyes of Google?

These are just three of the topics that we'll be discussing in episode 99 of the Insearch SEO podcast with Olga Zarzeczna.

The steps are:
  1. Don’t rely on just one tool
  2. Start with data from Google Search Console
  3. Look for high-impact, low-effort quick wins
  4. Have your own SEO checklist
  5. Look at your site through the eyes of Google

How to Write Great Content: The Forgotten Truth About Content Marketing


Living in this day and age, we’re all oversaturated with one word.

Content.

Content this, content that, it’s so widely used that it's beginning to lose all meaning. And this is completely understandable since the term is used in a myriad of different contexts - creative content, sales content, functional content, etc.

Yet, real content writers, people who know exactly what this type of writing demands - both content-wise and formally - need to keep their focus very sharp. They need to know what the priorities of content marketing really are, and to stick to them.

In this post, I'll go through both the content side of things - the actual substance of what you should be writing, and the "marketing” side of things - the way it needs to be organized, formatted, and marketed, in order to be accessible.

Hopefully, by the time you’ve finished this article, you’ll know exactly what you need to do in order to become a quality content marketing writer yourself.

Getting Started with Machine Learning in SEO with Lazarina Stoy


How much of your SEO are you automating? And did you know that automating what you're currently doing could help you do it faster and with a greater level of accuracy?

In this episode, Lazarina Stoy explains how to get started with machine learning in SEO.

The steps are:
  1. Understand Your Limiting Beliefs and Overcome Them
  2. Understand Common Task Specifications, Solution Specifications, and Data Specifications in Machine Learning
  3. Practice Daily and Start Going Through the Motions
  4. Asses New Tasks, Their Solutions, and Data Characteristics to Understand When Machine Learning is Needed
  5. Understand the Limitations and Scrutinize the Output of Machine Learning
  6. Work Collaboratively and Set Reasonable Expectations

Social Media Marketing Strategy


Social media marketing is crucial to promoting your SEO content.

Why?

Let’s say your goal is to get SEO traffic. Yes, SEO traffic is the gift that keeps on giving.

The problem is, even if you have a stellar SEO strategy, SEO is slow. It takes time to see rankings. Especially if your site is relatively new.

So if you are not the kind of person who enjoys watching dust settle, it may be time to create a social media marketing content strategy that complements your SEO and earns you a huge audience of raving fans.

To be as useful as possible, I’ll be breaking this post into two parts.

In part one I’ll share a strategic approach to social media marketing that could potentially generate thousands of views and massive engagement.

In part two I’ll share a step-by-step checklist to implement your social media strategy.

Effective SEO Translation in Six Steps with Julia-Carolin Zeng


Have you ever managed an international site yet failed to drive as much traffic and convert as many sales abroad as you do in your own country? That's the challenge that we're looking at in this episode, where Julia-Carolin Zeng will explain six steps to effective SEO translation.

The six steps are:
  • Have an In-Market Expert at Hand
  • Know Your Market
  • Get the Right Translation Budget for Your Market
  • Don't Just Translate, Localize
  • Brief Your Translators Correctly
  • Find the Right Translator

Sitemaps for SEO - SEO Basics


The importance of SEO sitemaps nowadays is undeniable.

Getting content exposure online is a difficult thing in and of itself, especially when you consider the mind-boggling amount of content being created and uploaded on a daily basis.

For that reason, there exist various ways to influence SEO, ensuring that you get a proportional recompense for your effort.

Some focus on you mentioning certain words or phrases in their pages, which will make them more relevant for search engines. Others recommend adding more external and internal links to your content.

And these are all valid, smart, and useful ways to get people to see your content. Yet, there comes the issue of how to make your content easily manageable and recognizable to search engines. With incredibly big websites, this can prove to be quite difficult.

Hence, the existence of sitemaps. We shall now explain what sitemaps are exactly, whether they’re essential for your website, and how they are meant to be used.

By the end of this text, you’ll be an SEO sitemaps expert.

5 Reasons Why Genuinely Relevant Content Beats High Volume Keywords With Eilish Hughes


What do you do when you find the perfect keyword but according to Google the keyword has no search volume?

According to Eilish Hughes, there are times when you should target those keywords.

When should you try this approach?

In this episode, Eilish gives you 5 reasons why writing genuinely relevant content beats targeting high-volume keywords.

Robots.txt for SEO (SEO Basics)


Robots.txt files are elements on your websites that you don’t want to throw out. They allow and block entrance to unwanted bot visitors trying to "snoop" through your website content.

This is more or less a simple way to define robots.txt files.

In this post, I'll get into the robots.txt for SEO basics.

You'll learn:
  • When you should use them
  • How to implement them
  • Mistakes to avoid

Six Steps to Managing an SEO Client’s Expectations with Mindy Gofton


Have you ever been confident in the SEO results that you're delivering for a client but actually find out when you've spoken to them, that they're not quite that satisfied with you?

In this episode, Mindy Gofton will explain Six Steps to Managing an SEO Client's Expectations.

The steps are:
  1. Understanding Your Client's Pain Points
  2. Understanding What to Reasonably Expect
  3. Understanding What Will Delight Your Clients
  4. Make Sure Your Clients Understand What They Are Getting for Their Money
  5. Make Sure Your Clients Understand Their Given Timeframe
  6. Make Sure Your Clients Fully Understand What You're Doing for Them

Off-Page SEO Checklist to Skyrocket Your Business


Getting off-page SEO right is crucial to your site rankings.

In other words, what happens after you publish your latest blog post is almost as important as the blog post itself.

The problem is, to effectively write, publish, and promote content, you must see to a seemingly endless list of tasks.

To help you stay focused, in this post, I’ll be sharing a comprehensive off-page SEO checklist designed to get your content in front of your intended audience.

Three Ways to Use Customer Data to Build SEO Strategies with Eli Schwartz.


Customer data is one of your most valuable metrics.

Because...

The goal of SEO is to generate sales.

And...

Speaking to actual customers is the best way to work out how to get more sales.

What's more, most SEOs start the SEO process by looking at keyword data. The problem with this approach is it assumes you'll be able to predict how your potential customers think about your product or service. This is making a big assumption.

The better way to do SEO is to research how actual potential customers relate to your product and then build your SEO strategy around that.

In this episode, Eli Schwartz explains three ways to use customer data to build SEO strategies.

How to Find Your Target Audience


Understanding your audience will boost your effectiveness exponentially.

This applies to every marketer, whether you are an SEO, PPC expert, or even marketing via snail mail. (Even my son who sells gum to his classmates when the teacher isn’t looking can benefit from this lesson!)

Everything starts there.

The reason is simple. Once you know what makes your audience tick, you can design a sales funnel that’s personalized to their needs.

What’s more, understanding your audience applies to every aspect of your marketing.

In this post, I’ll be getting into how to find your target audience and do better marketing.



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