Performing a technical site audit doesn't really have to be all that intimidating. To ensure it isn't we went ahead and created an all-new Site Audit Report aimed at simplifying the barrage of data normally associated with technical SEO audits. Here's how to use our new Site Audit to gain straightforward, clear-cut, helpful, and emboldening technical analysis and insights (so that you can breathe easier the next time you need to do a site audit).
What is the intent of a user when they enter a search term? Rather, what are the multiple layers of intent that Google sees in that query? What has Google determined to be important when showing results for a given keyword? Google has gotten far better at parsing search terms according to the multiple intents embedded within them.
But how are you supposed to determine how Google understands intent for a search term? How do you know what content Google thinks is relevant to users? How can you determine how Google understands intent?
Here's a simple method that's worked for me.
What a year in the world of SEO. Sure, I say that every year, but 2018 certainly had its share of game-changing developments. Predisposed to a high volume of SEO themes, be it mobile-first or Google's new "journey" outlook on search, 2018 has a flavor all unto itself.
Now then, there are just way too many stories for me to cover in one post to catch everything that we saw hit the floor in SEO during 2018. What's to come is my best crack at grabbing all of the major stories, the biggest changes, and the most interesting advancements that came out of the world of search in 2018.
Here we go!
Yet another year has come and gone and with it one of the most dynamic years in SEO report and tool creation here at Rank Ranger. 2018 was all about offering you a new way to navigate search data. That meant we sat down and reflected on some of the things being said within the SEO community about where
search is heading and created an array of new tools to help your site flourish in a new
Without further adieu, here are the highlights from Rank Ranger's year in SEO & digital marketing reporting!
Each and every year we're humbled by the additions we're able to offer to the SEO industry's understanding of the "search environment." Whether it be a deep dive into a Google algorithm update or a case study on Google's use of SERP features, we feel honored to offer a bit of insight into how Google is treating the SERP and so forth. With the year coming to a close, here's a review of the original research Rank Ranger has brought to the forefront of SEO consciousness.
As time has gone on, how we measure effective Google rankings has evolved. We're at one of those moments in time (again) where the ranking paradigm is changing/has changed. As you'll see, ranking above the fold is more important than ever. It's why we created a tool as part of our Beta Blitz SEO reporting initiative that tells you just that: Are you ranking above the fold or can no one see your site despite it ranking so well?
So then, why is ranking above the fold so important and how do you get there? The experts weigh in.
November did not disappoint as Google unleashed a series of SERP feature data downgrades amid not one, not two, but three algorithm updates all while officially doing away with organic results in certain instances! During the month we also saw multifaceted Featured Snippets show up in all-new places, hotel Local Packs become picture perfect, and AMP Stories get an advertising addition.