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Instagram Analytics Report

The Instagram Analytics report provides the data needed to analyze social KPIs, monitor trends, and measure engagement, plus includes the flexibility to add specific report sections to white label dashboards and PDF reports for sharing with clients and coworkers. Sections include:
  • Social Account Header 
  • Top Graph (with or without labels)
  • Image & Video Posts
  • Activities (engagement)
Integrate your Instagram account with Rank Ranger and connect it to a rank tracking campaign to access this Instagram Analytics report.
Instagram Analytics Report

Located in Reports & Tools > Digital Marketing > Social Media


Trend Followers, Posts, or Following

Top Graph for Trends Analysis
In the Report Options Date settings you may select to compare to past (the red line in this example) and in Social Analtyics settings you can select from a variety of key metrics to trend in this graph. 
top graph

Instagram Posts

Video & Image Posts
In this section, the graph trends the number of video posts and image posts per day



Post Engagement
In the Activities section, the number of Comments and Likes are graphed per day
Performance totals

Report Options



  • Date: select a date range
  • Compare to Past (optional): this setting applies to the Top Graph, Lifetime Totals, and Performance Totals report sections. To enable this setting, check the box and select one of the options:
    • Previous Period
    • Calendar Month
    • Same Time Last Year
    • Custom Date (and select the date range)


  • Custom Report Title (optional): enter the text you want displayed at the top of the report
  • Report Sections: enable or disable the view of the following sections:
    • Social Account Header: this is the logo thumbnail and account name as displayed in the Twitter account
    • Top Graph: trend graph that displays at the top of the report
    • Graph Labels: show or hide the display of metric numbers in the top graph
    • Posts Chart: trends the number of video and image posts
    • Activities Chart: displays the number of Comments and Likes
social key metric

Key Metric

Select one metric to display in the top graph
  • Followers
  • Following
  • Total Posts
Click the Apply Changes button

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