Documentation > Digital Marketing > Social Media

Instagram Analytics Report

The Instagram Analytics report provides the data needed to analyze social KPIs, monitor trends, and measure engagement, plus includes the flexibility to add specific report sections to white label dashboards and PDF reports for sharing with clients and coworkers. Sections include:

Social Account Header
Top Graph (with or without labels)
Image & Video Posts
Activities (engagement)

Integrate your Instagram account with Rank Ranger and connect it to a rank tracking campaign to access this Instagram Analytics report.

Located in Reports & Tools > Digital Marketing > Social Media

Trend Followers, Posts, or Following

Top Graph for Trends Analysis
In the Report Options Date settings you may select to compare to past (the red line in this example) and in Social Analtyics settings you can select from a variety of key metrics to trend in this graph.

Instagram Posts

Video & Image Posts
In this section, the graph trends the number of video posts and image posts per day

Activities

Post Engagement
In the Activities section, the number of Comments and Likes are graphed per day

Report Options

Date

Date: select a date range
Compare to Past (optional): this setting applies to the Top Graph, Lifetime Totals, and Performance Totals report sections. To enable this setting, check the box and select one of the options:

Previous Period
Calendar Month
Same Time Last Year
Custom Date (and select the date range)

Display

Custom Report Title (optional): enter the text you want displayed at the top of the report
Report Sections: enable or disable the view of the following sections:

Social Account Header: this is the logo thumbnail and account name as displayed in the Twitter account
Top Graph: trend graph that displays at the top of the report
Graph Labels: show or hide the display of metric numbers in the top graph
Posts Chart: trends the number of video and image posts
Activities Chart: displays the number of Comments and Likes

Key Metric

Select one metric to display in the top graph

Followers
Following
Total Posts

Click the Apply Changes button

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