Documentation > Organic Search > Competitor Analysis

Top Organic Competitors

The Top Organic Competitors report provides the tools needed to analyze the competition that is ranking in the top 20 search results for your campaign keywords.

Launching the top competitor rank analysis screen provides a side-by-side comparison with the list of keywords that the competitor's domain ranked for, along with keyword Search Volume, Visibility Score, and a link to the ranked landing page. Also, page name was changed from Organic Competitors to Top Organic Competitors

Reports & Tools > Organic Search > Competitor Analysis

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Organic Competitors Report Features

Top 10 Organic Competitors Graph

Organic Competitor Keywords, Visibility & Search Volume

The number of campaign keywords that competitors are ranking for in the top 10 positions are displayed in this graph along with their Visibility Score and keyword Search Volume.

Competitor Rank Comparison

Top Competitors Rank

By default this table displays all competitors with keywords ranking in the top 20 search engine results, however, there is a display filter in Report Options that allows you to limit the results to competitors who have greater than 10, 20, 30 or more of the campaign keywords ranking in the top 20. This can help weed out sites that only have 1 or 2 keywords ranking in the top positions so you can focus on the larger competitors.

Report metrics and features:

Domain
The domain column includes a link icon that when clicked launches the website in a new tab.
# of Keywords
Presents the number of Campaign Keywords for which the competitor ranked in the top 20 organic search engine results.
Competitor Keywords +
The number of tracked Keywords for which the competitor's domain ranked higher than the Campaign Primary Domain in the Top 20 organic search engine results.
Competitor Keywords -
The number of tracked Keywords for which the competitor's domain ranked lower than the Campaign Primary Domain in the Top 20 organic search engine results.
Delta
The number of rank positions that the Campaign Primary domain ranked higher (green) or lower (red) than the competitor domain.
Total Search Volume
The broad number of Google global searches in a month for the specified keywords.
Visibility Score
Visibility Score is a Rank Ranger metric that is based on the position of ranking keywords and average search volume.
Discovery screen launcher for viewing keyword analysis

Competitor Keyword Analysis

Top Competitor Keywords Revealed

Discover the competitor rank vs. the primary domain rank for campaign keywords, along with monthly search volume by clicking the screen icon in the rank comparison table.

Competitor Keyword Analysis

In this example, 9 campaign keywords are ranking in the top 20 search engine results, Amazon.com is ranking higher than BarnesAndNoble.com for 5 keywords and Barnes & Noble is ranking higher than Amazon for 4 keywords. Clicking the link icon launches the site's landing page that achieved the rank.

Clicking the column heading changes the sort of the table, for example this table is sorted by Search Volume in descending order.

Report Options

	Display Settings: Custom Report Title (optional) Limit Results (optional): limits the number of rows in the table Show only competitors with the selected number of keywords ranked in the Top 20 search results (e.g., greater than 10, 20, 30, etc.) (optional) Include Primary Domain (optional): displays the primary domain stats in the rank comparison table Display Columns (display or hide): Delta: the number of rank positions that the campaign primary domain ranked higher (green) or lower (red) than the competitor domain Total Search Volume: the broad number of Google global searches in a month for the specified keywords Visibility Score: based on the position of ranking keywords and average search volume
	Filters: Maximum Rank (optional): enter the maximum keyword rank to be included in the report (e.g., the default is top 20, however, if you also want to consider all competitors ranking in the top 30 results, then enter 30). Search Volume (optional): filter the report based on keywords that have search volume greater than, equal to or less than the number you enter in this field.
	Keywords: Select All or individual keywords
	Keyword Tags: Select keyword tags to filter the report data. Keyword tags can be added to individual keywords or in bulk in the Campaign Settings > Keywords screen.
	Search Engines: Select a search engine
	Click the Apply Changes button.