View your website's visibility on search engines and visually compare it to your competitors in this colorful graph that also provides options for display of Google Algorithm Changes, Events, and Notes. Visibility is based on the position of ranking keywords and average search volume.
The Visibility Score takes into account all tracked keywords for a campaign, but can be adjusted to exclude certain keywords or search engines, however, the default settings will show the average of all keywords across all search engines being tracked in the campaign.
Visibility Score is calculated per keyword for keywords that are ranking in the top 30 search engine results for each search engine tracked in the campaign.
Keywords can score up to 500 in our system, but we only calculate Visibility Score for keywords in Top 30, meaning that if a keyword is ranked in position 31 or 499 it will be assigned a Visibility Score of 0. This is based on research of average user behavior indicating that approximately 75% of users never scroll beyond the 1st page of search results. Therefore, Visibility value for a keyword is based on the rank position, i.e., a keyword that ranks #1 will have a higher value than a keyword that is ranked #4.
The total of the campaign keywords' visibility scores (including those that score 0) results in the campaign's daily Visibility Score. The higher the daily score, the better the site's visibility. The idea is to improve from the baseline Visibility Score over time with the goal of improving click-thru and site traffic.