Documentation > Paid Search > Competitive Insights

Top Paid Competitors

The Top Paid Competitors report provides insight into your top competitors ad ranking, exposing which keywords they are focusing their advertising budget on.

Launch the Discovery screen to view keyword, search volume, average cost-per-click and ad position in the search engine results.

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Screenshots

Top Paid Competitors Report

Top 10 Paid Competitors Graph

View the top 10 sites competing for your keywords with paid AdWords that are displaying in Google's top ad positions. Hover over a bar to view your competitor's Total Average Cost Per Click and the Total Keyword Search Volume.

Top Paid Competitor Advertising Comparison

The comparison table details the Total Search Volume and Total Average CPC, along with the number of Top 20 Keywords of sites successfully competing for the best AdWords positions in the SERPs.

This report provides:

Total (overlapping Top 20) Keywords
Number of Campaign Keywords for which the competitor ranked in the paid results.
Total Search Volume
The total amount of the broad number of Google global searches in a month for the specified, overlapping keywords.
Total Average Cost Per Click
The total of the average cost-per-click of all campaign keywords displaying in the top AdWords positions for this competitor.

Top Paid Competitor Discovery

Click the Discovery icon to reveal ad keywords, along with search volume, average cost-per-click and ad position.

Competitor Ads for Your Keywords

Hover over a keyword in the Competitor Ad Keywords screen and the actual AdWords ad displays, providing you with your competitor’s advertising copy in addition to the target landing page URL on their site.

Report Options

	Keywords: Select All or individual keywords
	Keyword Tags: Select keyword tags to filter the report data. Keyword tags can be added to individual keywords or in bulk in the Campaign Settings > Keywords screen.
	Search Engines: Select a Google Global, Google Country-specific or Google Mobile search engine
	Keyword Metrics: Set a Search Volume filter (optional) Click the Apply Changes button.

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

Select the PDF Report that you want the report or graph added to

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Reports Settings - Top Paid Competitors

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:

report screen, then begin by clicking the Edit button corresponding to the report
PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Top Paid Competitors.

	Display Custom Report Title (optional): displays across the top of the report section. Limit Results by selecting from the menu the number of results to display. Show only Competitors with the number of keywords in the Top 20 search results greater than 10, 20, 30, etc. (optional)
	Display Columns by moving the slider to the right. Total Search Volume The total amount of the broad number of Google global searches in a month for the specified, overlapping keywords.
	Filters Enter a value for Search Volume and filtered for: Greater than > Equal to = Less than < Or leave the value blank to include all Search Volume data. (learn more about Keyword Search Volume).
	Keywords Select All or individual Keywords.
	Tags Filter the report by Keyword Tags by selecting All or individual tags.
	Search Engines Select a Search Engine by clicking the radio button next to your selection.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

Daily reports default to the last day of the selected period
Weekly and monthly reports default to 1 month of data

To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.

Add to Client Dashboard

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button.

Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.

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Top Paid Competitors

Screenshots

Report Options

Keywords:

Keyword Tags:

Search Engines:

Keyword Metrics:

Add to PDF Report

PDF Reports Settings - Top Paid Competitors

Display

Filters

Keywords

Tags

Search Engines

Add to Marketing Dashboard

Add to Client Dashboard