Top Paid Competitors
The Top Paid Competitors report provides insight into your top competitors ad ranking, exposing which keywords they are focusing their advertising budget on.
Launch the Discovery screen to view keyword, search volume, average cost-per-click and ad position in the search engine results.
Top Paid Competitors Report
Top 10 Paid Competitors Graph
View the top 10 sites competing for your keywords with paid AdWords that are displaying in Google's top ad positions. Hover over a bar to view your competitor's Total Average Cost Per Click and the Total Keyword Search Volume.
Top Paid Competitor Advertising Comparison
The comparison table details the Total Search Volume and Total Average
, along with the number of Top 20 Keywords of sites successfully
competing for the best AdWords positions in the SERPs.
This report provides:
- Total (overlapping Top 20) Keywords
Number of Campaign Keywords for which the competitor ranked in the paid results.
- Total Search Volume
The total amount of the broad number of Google global searches in a month for the specified, overlapping keywords.
- Total Average Cost Per Click
The total of the average cost-per-click of all campaign keywords displaying in the top AdWords positions for this competitor.
Top Paid Competitor Discovery
Click the Discovery icon to reveal ad keywords
, along with search volume, average cost-per-click and ad position.
Competitor Ads for Your Keywords
Hover over a keyword in the Competitor Ad Keywords screen and the actual AdWords ad displays, providing you with your competitor’s advertising copy in addition to the target landing page URL on their site.
- Select All or individual keywords
Keyword tags can be added to individual keywords or in bulk in the Campaign Settings > Keywords screen.
- Select keyword tags to filter the report data.
- Select a Google Global, Google Country-specific or Google Mobile search engine
Click the Apply Changes button.
- Set a Search Volume filter (optional)
Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports
Select the PDF Report that you want the report or graph added to
Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.
Conveniently add a report or graph with its current settings to a marketing dashboard:
1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard
3. Select the Dashboard Page
that you want the report added to
4. Click the "Go to Dashboard
" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
Refer to the Report Options
section for details regarding the display settings, filters and sort options available for this report.
The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...
- Daily reports default to the last day of the selected period
- Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
Customize Report for Client Dashboard
Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.
Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard
After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.
Enable the Report or Graph to display in the Client Dashboard
Open the Campaign Settings > Client Dashboard
screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save