What Converts is a call tracking and leads management system that provides the marketers with the data to understand what works for their business.
The WhatConverts report consists of Overview, Leads by Day, Leads by Source, and Leads by Keyword. The metrics include the number of calls, text messages, webforms, and chats.
WhatConverts reports are located in Reports & Tools > Digital Marketing > Call Tracking.
Important! To view this report, you must authorize a connection to a WhatConverts account.