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YouTube Search Rank Tracking



YouTube Channels and individual videos can be tracked on the YouTube search engine in one of two ways depending upon your reporting goals.
  • Track one to hundreds of individual videos for your keywords using the Keyword Target URL feature restricted to reporting on only the listed URLs.
  • Track a video or channel URL vs. 3 to 20* additional videos (your own or competitors) for all of the campaign keywords, using the Exact URL Tracking Mode.
* the number of additional URLs is based on the package capacity, contact us for pricing on packages with more than 3 additional URLs.

YouTube channel tracking
 

YouTube Rank Tracking with Target URLs


The Target URL feature can be used for tracking YouTube video rank or a YouTube Channel.  For this type of rank tracking, in the Campaign General Settings screen:
  • the Primary Domain should be set to youtube.com
  • Tracking Mode: Default

General Settings for YouTube Video Tracking

 
YouTube tracking Campaign settings


YouTube Search Engine Settings

Campaign Search Engines screen:
  • Select United States in the Country field
  • Select YouTube in the Search Engine field
  • Click the Add button.

YouTube search engine for app tracking


YouTube Geo Location Setting

Note: this feature is only available in Enterprise packages


If you want country-specific YouTube search results, then click the Custom Location & Options button, select a Geo Location, and click the Save button. 

YouTube country


Add Keywords and Target URLs

In the Campaign Settings > Keywords screen, manually add keywords and target URLs or import keywords with target URLs following the format in the sample spreadsheet that's available toward the bottom of that screen.

You must check the Track Target URL(s) Only when using this feature for YouTube rank tracking.
 
YouTube keyword target URLs


YouTube Target URL Rank Dashboard
In the Display Settings of the Rank Dashboard report, enable the display of the Target URL column and you'll see a green check mark when the ranked landing page is in the target URL list for the keyword. 

You may notice that the Landing Page displayed is the video's URL, if you'd like to display a more user-friendly option refer to the Landing Page Tags instructions below.

YouTube Target URL Rank Dashboard


Note: with the Target URL method, you may also track YouTube video rank in Google organic search

Landing Page Tags for YouTube Reporting


User-friendly YouTube Video Labels
In the Campaign Settings > Landing Pages screen to display a user-friendly description of YouTube videos in the Rank Dashboard report:
  • URL Address: enter the full URL, e.g., https://www.youtube.com/watch?v=vRgYMzahgcQ
  • Enter Tag: enter a Tag / Friendly Name as you want it displayed in the report

YouTube Landing Page Tags


Rank Dashboard Example
The settings in the Landing Page Tags above are reflected in this Rank Dashboard example
The Landing Page Tag option is located in the Report Options > Display > General section of the Dashboard report 

YouTube Dashboard with landing page tags


YouTube Video or Channel Tracking Multiple URLs


Campaign General Settings
To track a video or channel URL vs. 3 to 20 additional videos (your own or competitors) for all of the campaign keywords:
  • Enter the video or channel URL
  • Select the Exact URL Tracking Mode

YouTube channel tracking exact URL


YouTube Search Engine Settings

Campaign Search Engines screen:
  • Select United States in the Country field
  • Select YouTube in the Search Engine field
  • Click the Add button.

YouTube search engine for app tracking


YouTube Geo Location Setting

Note: This feature is only available in Enterprise packages

If you want country-specific YouTube search results, then click the Custom Location & Options button, select a Geo Location, and click the Save button. 

YouTube country


Add Keywords
In the Campaign Settings > Keywords screen, manually add or import keywords following the format in the sample spreadsheet that's available toward the bottom of that screen.  Do not set target URLs when using Exact URL Tracking Mode.

Add Keywords


Track Additional URLs
In the Campaign Settings Websites screen you may add more YouTube video URLs (up to the package limit) to be tracked and viewed in the Dashboard report in competitor view.  Click the + plus symbol to add Tags for display in the report to make it easier to identify the video content.

additional URLs


Rank Dashboard Report Example
Refer to the Report Options instructions for customizing the Dashboard report view. 

YouTube report example


Video Carousel Setting

The display of video carousel in search results linking to the tracked domain or YouTube (or other video platforms) can be added to SEO tracking by using this search engine setting.

Search Engine Setting for Video Carousels
This setting is located in Campaign Settings > Search Engines 

Search Engine Setting for Video Carousel


Confirm Video Channel Name

The name entered in the Video Carousel setting needs to match the channel name. For example, on YouTube allrecipes.com has a channel named "Allrecipes" (not "All Recipes"), so it needs to be entered that way in the Video Carousel setting.
             
find video channel name


Example of Video Carousel in Rank Insights Video view
In Reports > SEO > Rank Insights > Video view, if a video displayed in the search results and the URL matches the tracked domain or the channel matches the channel name in the search engine settings, then you can open the SERP Snapshot to discover the video title, URL and channel name (if the video link is at YouTube, Vimeo, etc.)

Rank Insights Video report


Example of Video Carousel reported in Rank Insights > SERP Features view
             
video carousel in search results


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