Hotel Packs are one of the SERP Features that Google provides to enhance user experience. Rank Ranger tracks the appearance of hotel packs in search results if you enable it in a campaign's search engine settings. In this document we provide instructions for search engine settings and an explanation of how rank is recorded based on the available options.
Please note that when you make Campaign Settings changes, the change will be reflected in the next day's rank tracking results.
Google Hotel Pack
results display the hotel name, along with a room rate, thumbnail image, rating, and select information such as amenities, reviews, etc. and display prices for hotels matching the search location on a map. Hotel Pack results are not organic search results and must be selected in Campaign
Settings if you want them included in rank reports.
Google Hotel Pack Example
Google does not provide a link to the hotel's website in their hotel pack, so our rank tracker is not able to match the hotel pack listing against the campaign domains. We are able to match business name, so we offer Custom Location & Options Search Engine settings where you can enter the Google My Business listing name and the hotel URL that you want displayed in our rank reports when our tracker finds a match.
More Hotel Information
Clicking any of the hotels, prices or the view more button, takes the user to a screen with more hotel listings and a map with prices
Google My Business Hotel Listing
Two clicks after the original search results, users can reach the hotel's business listing that provides the information that Google has for the hotel, and this is where one might find a website link button.
Including Hotel Pack Results in your Campaign Search Engine settings
instructs RangerBot to track and count these non-organic results along with the organic rank results. As illustrated in the example below, the green
numbers represent inclusion of the Hotel Pack Results
and the red
numbers display regular Organic SERPs
When the Include if Ranked
option is selected in the Business Results settings:
- if the business name is found in the Hotel or Local Pack), then rank tracking records the keyword's rank in the Hotel or Local Pack.
- if the primary domain is not found in the Hotel or Local Pack, then the pack is ignored and Organic rank is reported as shown in the following illustration.