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Link Dashboard

The Link Dashboard provides a number of filters and metrics, including Link Source Social Signals, that can be used to customize your link report.

Links are tracked weekly beginning on the day that they are added to Link Manager.

If a link status is not what you expect it to be, please refer to Link Status Validation for troubleshooting, and contact us if you need further assistance.

Link Management Dashboard


Variety of Link Report Display Options

The Link Dashboard offers a full variety of managed link data to choose from, below are a few examples.

Link Dashboard Status Snapshot
In this quick view we've displayed the Status, Link From URL, Anchor Text, Link To domain and landing page.

Link Dashboard

Anchor Text Does not Match
To create this view, we selected Status, Link From URL, Anchor Text, Link To domain and landing page, User (this is the Rank Ranger account user who is assigned to managed the link), and filtered the report for a Status of Valid Link: anchor text does not match.
link anchor text no match

No Follow Links
To create a report of links that are marked as No Follow, select the columns you want to be displayed and the filter of Valid Link: marked as no follow.
link valid but no follow

Supplier Link Report
In this view, we have selected one specific Supplier, but you can also select All suppliers and sort the report by Supplier Name. The report can be customized by selecting any metric from Report Options.

Link supplier report

Dead Link Report
When paying for backlinks, it can be helpful to filter the Link Dashboard report for Dead Links. There are two options to select from:
  • Dead Link: host not found
  • Dead Link: link does not exist on the host     
Dead Link Report

The above report views are only a few examples of ways to create and analyze link building reports, refer to Report Options for the many filters and metrics that can be viewed in this link dashboard.

Report Options

Link Dashboard Dates


  • Select a Date Range
  • View All or filter results by Date Created, Start Date, or Expiration Date
Show or Hide 
  • Date Range
  • Time Period
  • Last Checked
  • Date Created (This date is automatically added to the system once the link is created. However, there is an option to change this date by going editing the link)
  • Start Date
  • Expiration Date
Link Dashboard General Settings

Display Settings:

  • Link Database: select the Tracked or Archived database
  • Title: (optional) enter a custom Title to be displayed at the top of your report 
Show or Hide columns for:
  • Link Number
  • Link Status
  • User Action
  • Expired
  • Link From (domain)
  • Link From (URL)
  • Anchor Text
  • IP Address
  • Link To (domain)
  • Link To (page)
  • Link Price
  • Link Type
  • Link Currency
  • Link Position
  • Notes
  • Invoice Number
  • Google Index (Link From): indicator of whether or not Google has indexed the link from/source page
  • Google Index (Link To): indicator of whether or not Google has indexed the link to/destination page
  • Select the number of Results Per Page you want to be displayed
Sort Options
  • Sort Field: ST (Link Status), Link From(domain), Anchor Text, Link To (domain), Price, Start Date, Expiration Date, Created On
  • Sort Direction: Ascending and Descending
The selected columns in Sort Field must be first switch on in the above Display column names or at the Date Option settings for the Sort Options to work properly.
Link Dashboard User data


  • Show or Hide User Names
  • Select All, None or individual Users
Link Dashboard Profiles


  • Show or Hide Profiles
  • Select All, None or individual Profiles
Link Dashboard Suppliers


  • Show or Hide Supplier Names
  • Show or Hide Supplier IDs
  • Select All Suppliers or a specific Supplier
Link Dashboard Filters


  • Search a Link ID #, Link From URL, Link To URL, or Anchor Text (optional)
  • Domain: select All or an individual Domain
  • Status: select the Link Status types you want displayed to be in the report
    Valid Link
    Valid Link but anchor text does not match
    Valid Link but marked as no follow
    Dead Link host not found
    Dead Link does not exist on host
  • Expired: select Yes or No
  • Anchor Text: select All Anchors or a specific Anchor text
  • Link Type: select All, None or a specific type (Not Set, Paid, Non-Paid or Exchange)

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF

Select the PDF Report that you want the report or graph added to
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

add report to PDF

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
marketing dashboard report date options

Set Campaign to track Links in Pro View

It is recommended to assign every link to an associated campaign in order to display a correct Link Manager Campaign based report in the Campaign Pro View

1. Assign Campaign to a link

In Reports & Tools > Organic Search > Link Manager > Links open the Link Details screen for the link by clicking on the pencil under the Actions column. If not assigned initially when the link was added.

Assign Campaign to the Link

2. Access the Link Manager Report in Campaign Pro View

In the Campaign Pro View Click on the Display settings on the right top corner and scroll to Link. Switch toggle on to Enable the Link Manager Report and click Update

Campaign Pro View Link Management Report

Profiles for Rank & Backlink Reporting

Profiles can be used to link a rank tracking campaign to a tracked backlink, or group of links, for presentation in PDF reports, Marketing Dashboards, or Client Dashboards. After creating a profile:

1. Set the Rank Tracking Campaign Profile

In the Campaign General Settings screen
  • Click the Advanced Settings button 
  • Select the Profile from the list
  • Click the Save button.

2. Set the Link Profile

In Reports & Tools > Organic Search > Link Manager > Links open the Link Details screen for the link by clicking on the pencil under the Actions column (or do this while creating the link by clicking +Add Link):

Link Details screen

  • Select the Profile from the list
  • Click the Save button. 

Link Details screen

Bulk Update Link Profiles

Updating link profiles can be accomplished quickly by filtering the links in Reports & Tools > Organic Search > Link Manager > Links, and then: 
  • Select the links that need a profile update
  • Click the Bulk Actions button
  • Select the Profile
  • Click the Assign Profile button

bulk update link profile

Define the Link Settings for a Rank Tracking Campaign

After adding profiles to links you can create default report settings for each campaign (this only needs to be done once). When you open the Link Dashboard report report:
  • Select the rank tracking Campaign Name in the top right toolbar
  • Expand Report Options and select the Profile for that campaign (and any other display settings you want)
  • Click Apply Changes

  • Expand Report Options and create Default Report Settings for that campaign by hovering over the Save icon and selecting Campaign. 

  • You can then save the same settings as Client Dashboard default for that campaign.

After setting the default for each campaign, when you toggle between campaigns in the top right toolbar, only the links that you've connected to each campaign via a profile will display in the report.  You can then add that report with those settings to a PDF Report or Marketing Dashboard by hovering over the gear icon in the report tool bar and selecting the option you want.

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