Google offers personalized results using many factors, one of these is the location
where the user is searching from (based on their IP address) or the
location the user has entered in their search phrase. Customize your SEO reports by including Local results
, also known as Google Places
or Local Packs
For Top 50 Google Maps results
tracking, please add a separate Google Maps search engine to the campaign.
Please note that when you make Campaign Settings changes, the change will be reflected in the next day's rank tracking results.
Google Local Pack
results are the results that display the physical address
of the business and/or the location on a map. Local results are not
included in the organic search results and must be selected in Campaign
Settings. At the time of this writing, Google is displaying 3 results in the Local Pack - sometimes with a small map and sometimes without - on the first search query results page.
Google Local Pack Results with Small Map and Website URLs
Google Local Pack Results without Map or Website URLs
In this example, Google has provided the website URL in their Website icon and RangerBot is able to match that URL against the domains in the campaign settings if you choose to Include Local Results.
In this case where Google has not provided a link to the website for a listing, there is nothing in the search results for us to match against the campaign domains for the keyword and so we are not able to count them as local results. Since Google made this change, we now offer you the option of an Advanced Search Engine setting that you can use to enter the business listing Title and the local business URL thus providing RangerBot with data to match in the Local Pack results.
Learn more about how to improve your local ranking
in Google Maps and Search results...
Including Local Pack Results in your Campaign Search Engine settings
will cause RangerBot to track and count these non-organic results along with the organic rank results. As illustrated in the example below, the green
numbers represent inclusion of the Local Pack Results
and the red
numbers display regular Organic SERPs
When the Include if Ranked
option is selected in the Local Results settings:
- if the primary domain is found in the Local Pack, then rank tracking records the keyword's rank in the Local Pack.
- if the primary domain is not found in the Local Pack, then the Local Pack is ignored and Organic rank is reported (as shown in the above illustration).
In the Campaign Search Engine Settings, there is an option to include News Results
and if that is enabled then the results in the above image would be counted as rank positions 4, 5 and 6 if Local Results are excluded, and positions 7, 8 and 9 if both Local Pack and News results are included.
Google provides different types of local results and so we offer you the option of local rank tracking on Google Maps or Google Local Finder search engines.
What is the difference between Google Maps & Google Local Finder Search Engines?
Google Maps tracking is done via https://www.google.com/maps/
Google Local Finder is a feature of https://www.google.com/search/
that is accessed by clicking the "More Places" link at the bottom of a Local Pack
One might expect that both options would provide the same search results, however, that is not always the case as is detailed in the following examples based on a search for "factory outlet malls in new york state".
Google Search with Local Pack
resulted in a local pack in the top position. Note that the URL indicates that we are in Google Search.
Clicking on the More places
link launches the Local Finder results.
Local Finder Results
Note that clicking the More places
link keeps us in the regular Google Search environment.
Google Maps Results
Conducting the same search for "factory outlet malls in new york state
" at https://google.com/maps
provides different results as is detailed in the side-by-side comparison in the next section.
Comparison of Google Local Finder and Google Maps Results
In this side by side comparison of the same keyword, we see that Google Local Finder and Maps are not providing the exact same results. For example, in Local Finder rank position 1 was Express Factory Outlet vs. Adirondack Factory Outlet Mall in Maps.
Rerunning the same search multiple times in the same browser (or when logged into a Google account), may produce matching results as Google learns from your activity.
The user experience is also different with respect to the format and information displayed when clicking on a search result.
Local Finder Business Listing
Clicking a search result in Local Finder launches a Google Business listing format with link to website (if available), directions and the option to save the location to your Google account. Additional information displays if the business has added it to their listing (e.g., business hours, photos, etc.) and if customers have posted questions, reviews or photos. There is also an option to ask questions, post a review or photo.
Google Maps Business Listing
Clicking a search result in Google Maps, launches the Google Places listing in a different format than the Local Finder. Being maps, directions and the option to send to your phone or share are the focus. There's also an option to search for other places of interest near the business, and if the business has included hours or other information in their listing, that displays along with customer reviews and an option to post a review.
Google Maps and Google Local Finder search engines are tracking on desktop devices. Google Maps search engine serves results from the same database whether the device is desktop or mobile.
The Google Mobile search engine includes indicators for Local Pack when a tracked keyword ranks in the local pack. We do not provide a mobile local finder search engine because the behavior is highly personalized on mobile.
Dashboard Report with Local Pack and Google Map Results
Illustrated in this Rank Tracker Dashboard
report we see the Top 50 Google Maps results in the first table (i.e., the keywords are tracking on the Google Maps search engine for this campaign) and in the second table the results reflect Organic results blended with Local Pack for the Google USA search engine (i.e., Local Results Settings have been enabled for this search engine). Note that in the Google USA table there is a Map icon
indicating that keyword ranked in the Local Pack. The Google Mobile search engine for this campaign reflects Custom Location Settings