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Reputation Management Snapshot

If online reputation management is important to you, then consider a subscription to a custom Reputation Management plan. These plans include access to this report suite that helps you analyze positive and negative brand related search results, and then monitor the progress of reputation management activities to improve brand sentiment.

Note: The Reputation Management report is an add-on product. Please email to request the add-on and for more information.
Note: The Reputation Management reports are supported for Google Desktop and Google Mobile search engines only.

Reputation Management Reports
Reports & Tools > Organic Search > Rank Tracking > Reputation Management

Setting Brand Impact
The Reputation Snapshot allows for labeling each URL that displays in the top 20 search results for the tracked domain and keyword, as having a positive (green), neutral (gray), or negative (red) impact on a company's online reputation. The tracked domain is set to positive by default, while other domains default to neutral until you change it. 

For each search result, the report includes:
  • Page Title (linked to open in a new tab)
  • URL
  • Description (if one displays in the SERPs)
  • Visibility Score based on the top 10 rank positions
  • Rank Trend for up to the past 30 days (this depends upon whether or not the URL has ranked, or the campaign creation date)
  • Brand Impact setting option: positive, neutral, or negative

Reputation Snapshot

Determining Brand Impact
In case you don't recognize a URL, we've included their link in the Title so you can open and view the page to determine its impact on your brand and set it accordingly in this report.
Set Brand Impact

Report Options

select a date


  • Select a report date

display options

Display Settings
  • Custom Report Title (optional): enter a title to display at the top of the report.
  • When viewing the Snapshots report, you may enable or disable the display of Keyword and Search Engine
report filters


  • The default settings for this report are Minimum Rank: 1 and Maximum Rank: 10, but you may change them to any logical minimum and maximum rank between 1 and 20.
select a keyword


  • Click the arrow and select one Keyword
select a search engine

Search Engines

  • Select one Search Engine
  • Click the Apply Changes button

Reputation Reports in Marketing Dashboards

Sharing Reports with Clients
The Marketing Dashboard is a customer favorite because it allows sharing of a variety of reports with clients in a white label online dashboard that can be branded not only with logo but also with exact brand colors and custom layouts.  In this example in addition to the Reputation Management reports, Brand Visibility and Social reports and graphs have been included.

Reputation Management Marketing Dashboard

Campaign Settings > Marketing Dashboard
After adding the Reputation Management report to the Marketing Dashboard, expand the Display options and enable the sections that you want displayed in the dashboard and click the Save button. Refer to these instructions for:

Reputation Management Marketing Dashboard Settings

Reputation Reports in Client Dashboards

Sharing Client Dashboards
Client Dashboards allow for display of a brand logo and sharing of reports that are in a format similar to our software interface. Learn how to use Client Dashboard settings.

Reputation Management Client Dashboard

Settings Inside Individual Reports
While in a Reputation Management report, if you want to include the Monthly Change report in the Client Dashboard you need to:
1. Click the Monthly Change report to display it
2. Expand Report Options and enable the Monthly Change Table and/or Monthly Results Snapshot
3. Click the Apply Changes button
4. Expand Report Options again and hover over the save icon and select Save as Default for Client Dashboard

Reputation Management Client Dashboard Settings

Campaign Settings > Client Dashboard
Open the campaign's settings and click Client Dashboard in the left sidebar.
1. Check the Reputation Management Report and any other reports that you want displayed in the Client Dashboard
2. Click the Save button
3. Select the Display Options that you want
4. Click the Save button

Reputation Management Client Dashboard campaign settings

Reputation Reports in Email PDF Reports

Sharing PDF Reports
In case you prefer to send Reputation Management PDF reports to your clients, here is an example of how your report might display

Reputation Management PDF Report

PDF Report Settings
To add a Reputation Management report to a scheduled PDF, after selecting the campaign you may enter a Custom Report Title and you must enable the report sections that you want displayed in the PDF and click the Save button.  Follow these instructions for more information on creating white label PDF reports

Reputation Management PDF Report settings

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