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Reputation Management Reports



If online reputation management is important to you, then consider a subscription to a custom Reputation Management plan. These plans include access to this report suite that helps you analyze positive and negative brand related search results, and then monitor the progress of reputation management activities to improve brand sentiment.

Reputation Management Reports

Located in Reports > SEO > Campaign Reports

 

Reputation Management Overview

            
 
Online Reputation Summary
For the tracked domain and keyword, the Overview report provides a:
  • Reputation Score is a weighted score based on the ranking positions of positive, neutral and negative URLs 
  • 6-Month Progress table with the top 20 search results domains, color-coded for positive, neutral and negative brand impact
  • Sentiment Breakdown for the report date
  • 30-day Trend Graph that is color coded for positive, neutral and negative brand impact, and includes the daily reputation score trend. Note that this data correlates to the campaign creation date (i.e., if the campaign was created 5 days ago, then only 5 dates will have data available in the graph)

Reputation Management Overview


Reputation Snapshot

            
 
Setting Brand Impact
The Reputation Snapshot allows for labeling each URL that displays in the top 20 search results for the tracked domain and keyword, as having positive (green), neutral (gray) or negative (red) impact on a company's online reputation. The tracked domain is set to positive by default, while other domains default to neutral until you change it. 

For each search result, the report includes:
  • Page Title (linked to open in a new tab)
  • URL
  • Description (if one displays in the SERPs)
  • Visibility Score based on the top 10 rank positions
  • Rank Trend for up to the past 30 days (this depends upon whether or not the URL has ranked, or the campaign creation date)
  • Brand Impact setting option: positive, neutral, or negative

Reputation Snapshot

Determining Brand Impact
In case you don't recognize a URL, we've included their link in the Title so you can open and view the page to determine its impact on your brand and set it accordingly in this report.
 
Set Brand Impact


SERP Features Snapshot

            
 
Related Questions, Knowledge Panels, Top Stories & Video Carousel Results

Related Questions
When someone searches for your company in Google in a way that causes Google to serve their Related Questions SERP Feature, those results can have a positive, neutral or negative result on your company's reputation. The SERP Features Snapshot allows you to set a brand impact identifier for each question.

Reputation SERP Features Snapshot

Knowledge Panels
Having your company displayed in a SERP Knowledge Panel is usually a great reputation builder, but if your competitor is scoring one for your tracked keyword you may view that as having a negative or neutral impact on your brand, so this report lets you know when one was found in search results and you can set the brand impact.

Top Stories
Also included in the SERP results tracking are Top Stories that display for the tracked keyword since these can have an impact on a company's reputation.

SERP Features Snapshot


Video Carousel Results

Videos are a powerful reputation management tool that can significantly help or hurt a company's reputation. In this example of a campaign that tracks a hotel, 3 videos are displayed in the Google search results carousel.  Launching and viewing the video for its overall sentiment, along with the number of views, likes and comments can help the campaign manager determine that the videos are all reviews by people who have stayed at the hotels, and the first two could have a negative impact on the company's brand because those reviews were more positive for the competitor hotels. With that in mind, the company may focus on pushing out more positive and competitive videos for the keyword.

Reputation Management SERP Videos


Monthly Change

            
 
Progress Report
The Monthly Change report has 2 sections:
  • A Monthly Change table that displays URLs, Previous Rank (30 days ago), current Rank and an indicator of rank change
  • A side-by-side comparison of the Top 10 search results for the keyword today and 30 days ago

Reputation Management Monthly Change Report


Report Options

            
 
select a date

Date

 
  • Select a report date
Overview options
display options


Monthly Change report options
display options
Display Settings
  • Custom Report Title (optional): enter a title to display at the top of the report.
  • When viewing the Overview report, you may enable or disable the display of Reputation Score, Monthly Progress table, Sentiment Breakdown or Last 30 Days Graph.
  • When viewing the Monthly Change report, you may enable or disable the Change Table or Monthly Results Snapshot. This is an important setting when adding this report to white label dashboards or PDF reports.
report filters

Filters

 
  • The default settings for this report are Minimum Rank: 1 and Maximum Rank: 10, but you may change them to any logical minimum and maximum rank between 1 and 20.
select a keyword

Keywords


  • Click the arrow and select one Keyword
select a search engine

Search Engines

 
  • Select one Search Engine
  • Click the Apply Changes button



Reputation Reports in Marketing Dashboards

            
 
Sharing Reports with Clients
The Marketing Dashboard is a customer favorite because it allows sharing of a variety of reports with clients in a white label online dashboard that can be branded not only with logo but also with exact brand colors and custom layouts.  In this example in addition to the Reputation Management reports, Brand Visibility and Social reports and graphs have been included.

Reputation Management Marketing Dashboard

Campaign Settings > Marketing Dashboard
After adding the Reputation Management report to the Marketing Dashboard, expand the Display options and enable the sections that you want displayed in the dashboard and click the Save button. Refer to these instructions for:

Reputation Management Marketing Dashboard Settings


Reputation Reports in Client Dashboards

            
 
Sharing Client Dashboards
Client Dashboards allow for display of a brand logo and sharing of reports that are in a format similar to our software interface. Learn how to use Client Dashboard settings.

Reputation Management Client Dashboard

Settings Inside Individual Reports
While in a Reputation Management report, if you want to include the Monthly Change report in the Client Dashboard you need to:
1. Click the Monthly Change report to display it
2. Expand Report Options and enable the Monthly Change Table and/or Monthly Results Snapshot
3. Click the Apply Changes button
4. Expand Report Options again and hover over the save icon and select Save as Default for Client Dashboard

Reputation Management Client Dashboard Settings

Campaign Settings > Client Dashboard
Open the campaign's settings and click Client Dashboard in the left sidebar.
1. Check the Reputation Management Report and any other reports that you want displayed in the Client Dashboard
2. Click the Save button
3. Select the Display Options that you want
4. Click the Save button

Reputation Management Client Dashboard campaign settings


Reputation Reports in Email PDF Reports

            
 
Sharing PDF Reports
In case you prefer to send Reputation Management PDF reports to your clients, here is an example of how your report might display

Reputation Management PDF Report

PDF Report Settings
To add a Reputation Management report to a scheduled PDF, after selecting the campaign you may enter a Custom Report Title and you must enable the report sections that you want displayed in the PDF and click the Save button.  Follow these instructions for more information on creating white label PDF reports

Reputation Management PDF Report settings



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