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Reputation Management Overview

If online reputation management is important to you, then consider a subscription to a custom Reputation Management plan. These plans include access to this report suite that helps you analyze positive and negative brand-related search results, and then monitor the progress of reputation management activities to improve brand sentiment.

Note: The Reputation Management report is an add-on product. Please email to request the add-on and for more information.
Note: The Reputation Management reports are supported for Google Desktop and Google Mobile search engines only.

Reputation Management Reports
Reports & Tools > Organic Search > Rank Tracking > Reputation Management

Online Reputation Summary
For the tracked domain and keyword, the Overview report provides a:
  • Reputation Score is a weighted score based on the ranking positions of positive, neutral, and negative URLs for the requested date (the date selected in the date field).
  • 6-Month Progress table with the top 10 search results domains, color-coded for positive, neutral, and negative brand impact
  • Monthly Progress (Score) is an addition to the Monthly Progress table, which displays the Score for each month. The summary of the Reputation Management score helps to analyze the historical data.
  • Sentiment Breakdown for the report date
  • 30-day Trend Graph that is color-coded for positive, neutral, and negative brand impact, and includes the daily reputation score trend. Note that this data correlates to the campaign creation date (i.e., if the campaign was created 5 days ago, then only 5 dates will have data available in the graph)

Reputation Management Overview
The Reputation Management Monthly Progress Score is a score of the day of the month represented in the table. In most cases, the score is the data of the first of the month. However, the score also depends on the report date selected. For example, if the report date is March 4, then the score of the month of March will be for that date and all the prior months will display the data of the first of the months.
Hover over the Months (heading of the table) to see the date of the score.

Report Options

select a date


  • Select a report date
display options
Display Settings
  • Custom Report Title (optional): enter a title to display at the top of the report.
  • When viewing the Overview report, you may enable or disable the display of Reputation Score, Monthly Progress table, Monthly Progress (Score), Sentiment Breakdown, or Last 30 Days Graph.

    The Monthly Progress Score is available only when the Monthly Progress option is turned ON. The results of the Monthly Progress Scores are displayed at the bottom of the Monthly Progress table once the toggle is turned ON. There is a Custom Reputation Management Scoring system available for the customer to define the desired values for Positive and Neutral results per position. Read a note in the next section.

report filters


  • The default settings for this report are Minimum Rank: 1 and Maximum Rank: 10, but you may change them to any logical minimum and maximum rank between 1 and 20 in order to display 20 rank position results in the table.
  • Calculate to Maximum: turn OFF to leave the Reputation Score to be calculated only for the Top 10 results.
Note: A Custom Reputation Management Scoring system is available in the Account Settings > Default Tool Settings. Once the Custom Reputation Management Scoring is Enabled and the values for Positive and Neutral are defined for each position then the calculation will be done base on the custom defined values. The score will be calculated by accumulating for each positive or neutral result its corresponding value and 0 in case the result is negative. Scroll down to Custom Reputation Management Score to read more.
select a keyword


  • Click the arrow and select one Keyword
select a search engine

Search Engines

  • Select one Search Engine
  • Click the Apply Changes button

Custom Reputation Management Score Account Default Settings

Create your own custom Reputation Management Score for the Reputation Management Overview by Enabling the custom scoring and by specifying the core for each position for the Positive and Neutral results.

Custom SEO Metric

Custom Reputation Management Score
This tool allows you to set the value of score calculation for each rank in positions 1 through 20 for Positive and/Neutral results. 
  • Enable the Custom Scoring
  • Specify your scores for positions 1-10 or 1-20. By default, all values for positions 11-20 have a value of 0.
  • Click the Save button
custom seo metric formula

When Custom Score is enabled then the calculation is done based on the values specified. Please make sure you specify the correct values that represent the score for each Positive and Negative result position.

Below is an example of the values that can be assigned:

custom RM Scors example

Once all is set click Save

How it works:

For example, the 1st position result is Positive, then the value for the score accumulation will be 35. Then the 2nd position result is Neutral then the value 9 is used for the score accumulations. Then the 3rd position result is negative the value 0 is used and so on. 

Reputation Reports in Marketing Dashboards

Sharing Reports with Clients
The Marketing Dashboard is a customer favorite because it allows sharing of a variety of reports with clients in a white label online dashboard that can be branded not only with logo but also with exact brand colors and custom layouts.  In this example in addition to the Reputation Management reports, Brand Visibility and Social reports and graphs have been included.

Reputation Management Marketing Dashboard

Campaign Settings > Marketing Dashboard
After adding the Reputation Management report to the Marketing Dashboard, expand the Display options and enable the sections that you want displayed in the dashboard and click the Save button. Refer to these instructions for:

Reputation Management Marketing Dashboard Settings

Reputation Reports in Client Dashboards

Sharing Client Dashboards
Client Dashboards allow for display of a brand logo and sharing of reports that are in a format similar to our software interface. Learn how to use Client Dashboard settings.

Reputation Management Client Dashboard

Settings Inside Individual Reports
While in a Reputation Management report, if you want to include the Monthly Change report in the Client Dashboard you need to:
1. Click the Monthly Change report to display it
2. Expand Report Options and enable the Monthly Change Table and/or Monthly Results Snapshot
3. Click the Apply Changes button
4. Expand Report Options again and hover over the save icon and select Save as Default for Client Dashboard

Reputation Management Client Dashboard Settings

Campaign Settings > Client Dashboard
Open the campaign's settings and click Client Dashboard in the left sidebar.
1. Check the Reputation Management Report and any other reports that you want displayed in the Client Dashboard
2. Click the Save button
3. Select the Display Options that you want
4. Click the Save button

Reputation Management Client Dashboard campaign settings

Reputation Reports in Email PDF Reports

Sharing PDF Reports
In case you prefer to send Reputation Management PDF reports to your clients, here is an example of how your report might display

Reputation Management PDF Report

PDF Report Settings
To add a Reputation Management report to a scheduled PDF, after selecting the campaign you may enter a Custom Report Title and you must enable the report sections that you want displayed in the PDF and click the Save button.  Follow these instructions for more information on creating white label PDF reports

Reputation Management PDF Report settings

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