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Site Audit Compare to Previous Audit

The Site Audit Compare report makes it possible to compare the results of 2 audits side-by-side, along with an indicator of positive and negative change. Included are:
  • Site Statistics
  • Errors
  • Warnings
  • Notices
The issues displayed in this document represent a sampling of the potential issues that may be found in the results of a site audit. 

site audit comparison report
Located in Reports & Tools > Organic Search > SEO Audit

Site Audit Comparison

site audit comparison report



Errors are serious issues that can negatively affect SEO or user interaction with the site.  Click the "About and how to fix" link for an explanation of what the error message means, and a recommendation for how to fix it. 

Errors report



Issued listed in the Warnings section have the potential to damage search engine ranking, as well as reduce the possibility of a searcher clicking through to the site.




Although less serious than Errors, remedying the items listed in the Notices section can improve SEO or user experience. 


Report Options

select crawl dates


  • Select the Previous and Current Crawl Dates that you want to compare
custom title


  • Enter a custom title for the report (optional)
select a crawl fields


  • 301 redirects
  • 302 redirects
  • 4xx errors
  • 5xx errors
  • Noindex by meta tag
  • Pages blocked by X-Robots-Tag
  • Duplicate page content
  • Missing title tags
  • Missing descriptions
  • Missing H1 tags
  • Duplicate title tags
  • Duplicate descriptions
  • Duplicate H1 tags
  • Multiple H1 tags
  • HTTP content on HTTPS pages
  • Images missing alt tags
  • Thin content
  • Long descriptions
  • Short descriptions
  • Long titles
  • Short titles
  • Broken internal links
  • Broken internal CSS links
  • Internal links with nofollow
  • Broken canonical links
  • Broken external links
  • Broken external JS links
  • Broken external CSS links
  • External links with nofollow
  • Max external links
  • High total links
  • No www resolution
  • Robots.txt not found
  • Redirect loops
  • Redirect chains
  • Meta refresh tags
  • Missing doctype
  • Character encoding missing
  • No viewport tags
  • Max URL length
  • Multiple canonicals on page
  • Max HTML size
  • Slow pages
  • Uncompressed pages
  • Click the Apply Changes button

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF

Select the PDF Report that you want the report or graph added to
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

add report to PDF

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
marketing dashboard report date options

Site Audit Insight Graph

Data from Site Audits and Site Audit Comparisons can be added to Insight Graphs for viewing progress.

Add a Metric
  • In the Data Source menu select Site Audit
  • In the Metric menu select one of the available Site Audit metrics 
  • Add the Metric Name, select a color and the chart display settings you want and click the Save button
Repeat for additional metrics.

Select a metric

Site Audit Insight Graph example

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