Rank Ranger Blog

Communication is one of the keystones for success in SEO and digital marketing. Whether you are an in-house SEO Specialist, or an SEO Specialist who works with multiple clients, clear lines of communication and consistent reporting are key factors in maintaining client buy-in and retaining clients. Most clients do not understand the many technical factors that go into making an SEO campaign successful. They are looking for results and ROI.

You know the feeling when you’re running for your life, only to find out that your favorite store closed 5 minutes before your arrival? Or when you’re typing a destination for a special occasion into your smartphone’s navigator and shortly find out that the GPS obviously did not tell you that the store isn’t open on Sundays. From now on this situation is history...

What is the Yahoo Shuffle? It's difficult to accurately define without having access to the actual search algorithm, so I'll take you through the symptoms. It's sort of like a casino game, and you can play too... simply enter a search phrase in Yahoo and click the Search button to spin the roulette wheel for search results.  Now open a different browser and conduct the same search in Yahoo.  If I were a gambler, I think it would be a pretty safe bet you won't find matching results. Join me on a journey through Yahoo search...

Monitor daily rank position for brand-related pages that are ranking in the top 20 search engine results, along with their position distribution, visibility trending, Page 1 coverage and universal results type in our new Brand Visibility report. Discover the actual Top 20 rank results, Top AdWords and Google Related search phrases for your keywords in the SERP Snapshot.

Is it possible to be an inbound marketing expert without including SEO in your marketing tactics? How can you help people come to your website, if they can’t find you when looking for you in a Google search? If you ask me: inbound marketing without SEO equals McDonald's without burgers, let me explain...

Often Google Search Results will include links and descriptions that are not for the target page you intended your audience to reach as the result of a search.  That landing page may not be optimized for conversion and therefore can lead to higher bounce rates and less time spent on the site, both detrimental to rankings.

If your local rankings have demonstrated extreme rank changes recently, it's quite possible that the site you're managing has been bitten by a Google Geo Location bug.

Mobile optimized sites rise higher in SERPs than non-mobile sites when a visitor searches from a mobile device so the Mobile Device Accessibility Test in our On-Page Keyword Optimization Audit has been upgraded to include the key factors in Google's Mobile-Friendly test.

Googlebot is scanning your site constantly, pulling SERP descriptions, and a lot of algorithmic information to create Organic Search results, snippets, Knowledge base graphs, local map results, etc. John Mueller advises that improving clickthrough rate can help rank.

Google's Webmaster Central hangouts demonstrate that they have a powerful, yet caring hand in all matters related to internet and search,but can we reconcile AdWords Paid vs. Organic search?

Google's new (beta) version of their Search Analytics report is cool, but the user-experience leaves much to be desired.

Business has been paying mega bucks across the web on keyword based advertising.  Google made $59 billion in 2014  in AdWords revenue. If you contributed to those billions, you owe it to yourself to analyze your AdWords ROI.