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Monthly Keyword Rank Distribution

The Monthly Keyword Rank Distribution graph provides an analysis that visually demonstrates results of strong SEO efforts and/or lack thereof.  You can run it for full month total rank data or select a specific snapshot day.  Additional filters allow you to show or hide any of the keyword rank position options.

The default settings include all keywords in the campaign, but you can also filter the report for a specific keyword group (by using Tags), and for all or specific search engine(s) those keywords are being tracked on.  Selecting more than one search engine combines the results for multiple search engines together. For example, if a keyword is ranked:
  • #1 on Google (USA)
  • #3 on Bing 
  • #8 on Yahoo
That keyword will be counted twice in the Heavy Traffic (1-3) results and once in the Good Traffic (4 - 10) results.  If you want to view results for only one search engine, then please expand Report Options and in the Search Engines section select only one search engine and click the Apply Changes button.

Track Keyword Rank Distribution

Label Value: Occurrence or Percentage

Occurrence Label Value
To view a graph that displays the total number of times that campaign keywords ranked per month in each of the rank position groups (e.g., rank 1-3, 4-10, etc), select Month Total in the Snapshot Day setting, and Occurrence in the Label Value setting.

The above settings produce a graph like this example.
graph with keyword occurrence

Percentage Label Value
To view a graph that displays the percentage of total keyword rank occurrences per month for each rank position group (heavy traffic, good traffic, etc.), select the Percentage option in the Label Value settings. 


Analyzing Rank Distribution Trends

Keyword Rank Distribution - Example of site in need of professional SEO
This first example  clearly demonstrates that over time this domain has suffered possibly from a lack of professional SEO and/or Google Penalties.
For example:
  • In April 32.73% of their 330 keywords ranked in the #4 to #10 position & 3.64% in the top 3;
  • In May we see they've slightly increased keywords, there was a Google Algorithm change, the 3.64% that had been in the top 3 disappeared and keywords in the #4 to #10 position dropped from 108 to 94 (32.73% to 27.57%)
  • June brought with it more Google algorithm changes plunging the number of keywords in positions #4 to #10 down from 94 to 44 keywords (27.57% to 13.33% of total keywords)
  • In July we see some recovery of the #4 to #10 position, yet 56.89% of the keywords aren't ranking at all.
Keyword Rank Distribution Report example 1
Keyword Rank Distribution - Example of site receiving Professional SEO
In this second example we can see positive SEO work being done for this domain from their success between March and July of:
  • transforming from 4 to 42 the number of keywords in the #1 to #3 spots
  • improving from 54 to 85 the number of keywords in position #4 to #10
  • significantly reducing the percentage of keywords that weren't ranking at all in February with many now in the top 50 positions.
Keyword Rank Distribution example 2

Report Options

Select a Date Range Click the Track tab and select Monthly Rank Distribution


  • Select a start From date.
  • Select an end To date.
  • Select a Snapshot day of the month, or a month total.
Select General Settings

General Settings:

  • Enter a Title to display centered at the top of your report, if desired. This title will also display on your White Label PDF Reports; both in the bookmarked links and at the top of the report.
  • Label the Values as Occurrence or Percentage.
  • Select to Hide or Show the Keyword Rank options which are represent the following keyword rank positions:
    • Heavy Traffic 1 - 3
    • Good Traffic 4 - 10
    • Moderate Traffic 11 - 20
    • Potential Traffic 21 - 50
    • Optimizing 50+
    • No Rank Value 500+
  • Select to Show or Hide Google Algorithm Change indicator (displays on graph as a red bar and can be moused-over for details).
Keyword Tags

Keyword Tags

  • Select to Show or Hide specific keyword tags.
Select a Domain URL

Domains / URLs:

  • Select the Domain to be displayed in the report.
Select a Search Engine

Search Engines:

  • Select the Search Engine(s) you want data generated from in the graph.

Note: selecting more than one search engine will add each search engine's results together. For example, if a keyword is ranked #1 on Google (USA), #3 on Bing and #8 on Yahoo, that keyword will be counted twice in the Heavy Traffic (1-3) results and once in the Good Traffic (4 - 10) results.


Rank Position Stats Insight Graph

If you want to share rank position statistics in a colorful way in dashboards and PDF reports, you can create a custom Insight Graph using the Rank > Rank Position Stats metric. In this example, rank position trend for one website is demonstrated. 

Insight Graph with rank position distribution

In an Insight Graph, add a Metric and name it, then select:
  • Data Source: Rank
  • Metric: Keyword Position Stats
  • Domain: select a website
  • Search Engine: select a search engine
  • Keyword Tags: select tags to filter the report data (optional)
  • Count Type: select from the list of available rank positions
  • Frequency: select Daily, Weekly, or Monthly

Keyword Position Stats settings

Color Palette
Click the color block that displays to the left of the metric name you entered and select the color that you want displayed in the graph 

color palette

Chart Display Settings
  • Select a Chart Type. If you want a graph similar to the example above, then select Chart Type: Column.
  • Show or hide Markers (shapes, usually used for line charts) and Labels (the metric numbers), and if shown, then select the size and type. 
  • Set the Date Range and Axis
  • Click the Save button
Learn more about Metric Display Settings and Date Settings.
Insight Graph Display Settings

Top 10 Competitor Rankings Graph
Utilizing the Line chart type, this Insight Graph displays the number of top 10 rankings for a site and its competitors, trending over a 3 month period. Hovering over any point on the graph reveals the number of top 10 positions for the site vs. the competitor sites.
Top 10 competitor rankings

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