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Site Explorer Domain Overview




The Site Explorer Domain Overview is a dashboard gateway to a full suite of keyword and page related site analysis reports. Click any of the View more links to launch the corresponding full detailed report for the domain. Included in this suite:
Site Explorer Domain Overview

Located in Reports > SEO > Site Explorer

 

Site Explorer Dashboard

            
 
Enter a URL and click the search button to launch the report

Site Explorer Domain Overview


Multiple Country Views

            
 
Drill Down to Country Data
Click on a country's flag to launch the search report for that country, and click the More... link to expand the list of country-based Google search engines that provided data for the domain.  

Site Explorer multiple countries


Top Organic Keywords

            
 
Keyword Performance Summary
In this section the top organic keywords for a domain are displayed along with KD (Keyword Difficulty score), Rank, SERP Features, and Traffic (estimate based on the search volume and weighted rank positions of the keywords).  Clicking the View more keywords link launches the full Organic Keywords report for the domain. 

Below the table is an organic rank distribution chart detailing the number of organically ranked keywords per position category.

Top Organic Keywords


Top Paid Keywords

            
 
Ad Performance per Keyword
In contrast to the organic keyword summary, the Top Paid Keywords lists the keywords that ads displayed for in search results. The summary includes the Keyword, KD, Ad position, Block (top, middle or bottom of the page), Traffic and the actual ad content when you hover over the Ad icon. Clicking the View more keywords link launches the full Paid Keywords report for the domain.

Below the table is a graph displaying the number of ads at the top and bottom of the page, along with the number in 1 of 4 positions. 
 
top paid keywords

Ad Content Preview
Hover over the Ad icon to view the Ad Title, URL, and Content 
Paid Keywords Ad Content


Top Organic Pages

            
 
Domain Page Analysis
Sorted by the highest Traffic, this report lists the pages with the highest estimated traffic (based on the search volume and weighted rank position of the keywords resulting in the page displaying in the SERP), along with the number of keywords that produced a search result leading to that page. Click the launch icon on the left to view the actual page or click the View more pages link to launch the full Organic Pages report for the domain.             
top organic pages


Top Paid Pages

            
 
Targeted Ad Pages
Sorted by the highest number of Keywords producing an Ad for the same page, this report includes estimated traffic and features a launch icon you can click to view the actual page. Click the View more pages link to launch the full Paid Pages report for the domain. 

top paid pages


Top Organic Competitors

            
 
Competitive Scoring
In this summary you can view the top competitors for your keywords, along with the split between keywords you have in common and those that are unique to the competitor or your site. Click the View more link to launch the full Organic Competitors report for the domain and discover the actual keywords (the full report also leads to a Search Gap report for additional analysis).
top organic competitors


Top Paid Competitors

            
 
Competitors Paid Ad Keywords vs Yours
In a format that is similar to the top organic keywords summary, the source of this data is keywords for paid ads. Click the View more link to launch the full Paid Competitors report for the domain and discover the actual keywords (the full report also leads to a Search Gap report for additional analysis).
top paid competitors



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