Rank Ranger Blog

Google's Song Knowledge Graph

Just a few days ago Google announced one of their latest updates, a newly added feature to their already existing knowledge graph. This time the update is only beneficial for people searching for music lyrics, and Google geeks like myself. But if you'd ask me, I strongly believe similar updates will be launched for additional searches too, soon. What do you think?

Click-Fraud a Multi-Billion Industry

Today a large portion of Internet traffic consists of non-human bots. Click-fraud is a scam on the Internet that is a big problem for many companies that advertise online since they pay for fraudulent clicks.

Google Hacked Site Algorithm Update

Google announced, that they are now making efforts to remove sites that have been hacked from search results to improve the quality of search.

Webmaster Tools Transition to Search Analytics

Google announced at the end of August that their new Search Analytics API  would be replacing the Webmaster Tools data that has been used in your reports. Our Developers have been testing the new Search Analytics API since the beginning of August with plans to release an update before Google deprecated Webmaster Tools, which was reportedly scheduled to happen on October 20th.

Our team quickly responded to an unexpected change in Google's scheduling and over the weekend rolled out of an update that will allow you to integrate the new Search Analytics data into your Rank Ranger account by disconnecting the old Webmaster Tools integration and connecting to the new Search Analytics.  

Refining Your Website for Local Clicks

When Google talks about local, there's two different aspects, Geo-location by country and geo-location by city or local area, zip code, town or city. To begin with, national geo-location can be set up from the top level URL, using country specific URL extensions. Local search for a city or zip code can be enhanced by great content highlighting local service.

Should We Change Our Google Logo Too?

Google's logo change presents Rank Ranger with a creative question that we hope you will help us with. Currently our SEO platform displays the old Google icon with the younger, lower case "g", should we change it?

DuckDuckGo vs. Google - a Choice of Privacy

There are two distinct types of search engines that we are to cover today. On one hand we have the search engines that offer the so-called personalized search service. They filter their search results to a custom version that varies depending on the given user profile. On the other we have the search engines that respect their users’ privacy and offer them uniform results.

Google Maps for Android becomes more User-Friendly

Last week I posted about improvements Google has made to provide great user experiences and I highlighted the variety indicators for Google's SERP features that are now available in the Rank Ranger dashboard as SERP icons. This week I’d like to cover their latest update regarding Google Maps for Android.

Google Ranking Factors and Marketing KPIs

Marketing KPI, SEO and ROI, can be described as the most important factors for a website's popularity and profitability. In a Webmaster Hangout with John Mueller recently, Google emphasizes that clicks, conversions and time on page are good measures that users like your site, but they don’t influence your website's SEO rankings one way or the other. Those conversions while not ranking factors in themselves are important indicators of your return on investment of your website.

New Google SERP Icons added to Rank Tracker Dashboard

Google's goal of improving user experience shines through with many of the latest features they've added to search results. Since knowing if your SERP listing includes these special features, we've added 4 new SERP Icons to the Dashboard report: Answer Box, Breadcrumbs, Notable Online and Search Box, in addition to the Events, HTTPS, Local Results, News, Rating, Site Links and Video icons that have been added to your reports during the past year.

Google Maps Local Pack Results Rank Tracking Challenge

We enjoy a challenge and Google served us a good one with the new version of Local Pack results. Learn how you can continue to achieve accurate local rank results.

Feeding Google's Knowledge Graph the Correct Data

Google’s Knowledge Graph provides an easy reference and quality answer for people’s queries when they look for general answers to research questions. Learn some tips on how to coax the Google algorithm to recognize your website and information in the knowledge graph.



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