Rank Ranger Blog

While working in Search Engine Marketing, there is a constant need from clients wanting to maximize profits, increase goal conversions and lower spend. In other words, increase their ROI with as little spend as possible.   This has been a key factor when handling client paid search presence on search engines.  I’ve taken the liberty of highlighting a few key factors to focus and improve on, while doing this.

Here are a few factors to remember to improve PPC and Google AdWords campaigns...

It is officially available, the Rank Tracker app on the Apple App Store was created for SEOers who have a need to check rankings while away from the office. The application works on both the iPhone and iPad. 

Magento is an amazingly versatile piece of e-commerce software. You can download and use it for free. Unfortunately for marketers it requires a little cajoling to help you with your SEO efforts, but that's to be expected as we all know SEO isn't in the forefront of most developer's minds!

So here are a few tips to make life with your Magento site that bit easier.

Chris Nelson, from Google's search quality team, issued a warning about scraped content and especially affiliate sites containing no original content - which Google reads as no added value.  His post provides guidance for sites using syndicated content.

Matt Cutts' announced that Google is considering a great deal of guest blog posting to be spammy, and therefore possibly a target for future Penguin updates. This is just another example of how Google has declared war on old-school SEO tactics. Unfortunately, as with all wars, this means a lot of innocent civilians will get caught in the cross-fire.

The purpose of this blog post is to first, give you some history behind Google’s updates and secondly, to show you that even the innocent have to change their SEO tactics in order to avoid becoming a casualty of war. Also, I’ll walk you through an easy step by step process on what your defense should look like and how it can protect you.

Google Authorship has been under severe scrutiny for the past month or two and deservedly so. When it was first speculated in early 2012, there was great excitement among many content marketers triggered by the fact that Google Authorship would enable them to build their author trust in the eyes of Google and be regarded as authority content creators in their respective niche. Now a year later after authorship was officially rolled out, Google is cutting down on the authorship rich snippet in the search results as Matt Cutts announced during his speech at PubCon.

Google Trends gives you the most popular topics and keywords on the Internet. They are all relative, they don't compete with other terms, and they only compete against themselves. This means that you can adapt your ongoing copy (e.g., blog) to capitalize on the trending topics and integrate associated keywords.

Google changes its search algorithm hundreds of times per year and each time there's a chance that those changes can negatively affect search results. The Rank Ranger Risk Index is showing a huge fluctuation in risk level. What's Google up to? If you think you know, comment below.

Choosing the important words and phrases to rank for is the first step in any SEO campaign. The ways that search engines use keywords may change over time but the process and importance of keyword research itself is fairly endemic to the way the internet works.

So here’s a step-by-step guide to choosing the words you want to rank for.

November saw the launch of a new user interface and many new features and tools like the Rank Ranger Android Mobile App for SEOers who need to check rankings while away from the office. That announcement triggered a flurry of messages asking for an iOS App for various Apple devices and we’re happy to let you all know that we already had that in development with plans for a December release.

Today we’ve released a small update...

Launched this week in the Google Play store, Rank Ranger's new Android mobile app was created for SEOers who have a need to check rankings while away from the office. The application scales from Android smart phones to full-size tablets.

Backlinks tracking and management just got smarter with Rank Ranger's upgraded Link Tracking feature and Chrome extension.

Customize your Link Dashboard, Link Distribution and Management Reports by selecting dates, users, link profiles, suppliers, and the specific link data that's important to you. Manage multiple users and suppliers, and monitor their activities and expenses.