Digital News

During a recent Google Webmaster Central hangout, in addition to fielding questions about keyword stuffing, emojis in page titles, mobile friendly tags and predictions regarding Twitter receiving preference in SERPs, when asked what's up with these troublesome Google Desktop SERP fluctuations... Google's John Mueller's response was confusing.

Northwestern University published a fun and helpful interactive Google Algorithm History Timeline

The Rank Risk Index has been red hot for nearly a week, and with no word yet from Google, we are wondering what is causing such strong SERP fluctuations.

Google has thrown a new local result page into the mix in some categories and in some markets. Our findings show that when a person searches for a local food or hotel, Google has replaced the old local maps, that detailed location, phone and balloon, with a new version of the local pack.

In Google's ongoing efforts to improve user experience by cutting down on webspam, they have announced that they plan to take action on Doorway pages. What are Doorway pages? Read on.

Google Webmaster Tools has updated their Fetch & Render report show you how GoogleBot sees your website and has launched a new Blocked Resources report to help webmasters research and resolve problems.

Google has made many moves towards promoting mobile-friendly sites, including allowing their algorithm to detect if a mobile site is configured correctly and viewable on mobile devices, making it easier for users to identify mobile-friendly content. They have also introduced app-indexing which allows them to surface useful content from apps to display in search results.

Marketing Tech Blog is gathering reviews of the Rank Ranger SEO platform in order to help SEOers get a better understanding of how you use and benefit from Rank Ranger’s multitude of tools and reports.

In the past, Google has warned against blocking Googlebot from crawling specific aspects of your website, and now the warning has been extended to mobile sites. Google's Zineb Ait Bahajji announced on Google Plus that blocking Googlebot for Smartphones will have a negative effect on your snippet in the mobile SERPs. 

New Google Maps and Classic not matching up, Packs reduced from 7 to 3 - the Pigeon has reached most English speaking countries, causing upset in the local SEO world.

Google has indicated that they will now be making continuous updates to the Penguin Algorithm, rather than their current method of making fewer major updates. 

Google is experimenting with using mobile-friendliness as a ranking signal, so it is now more important than ever to confirm that your site is mobile compatible. Learn more about the requirements and use our On-Page Keyword Optimization tool to improve your landing pages and confirm that a page is eligible for Google's Mobile-friendly label.