Digital News

A while back Google launched their mobile friendliness test and made the entire SEO world aware of the importance of optimizing for mobile devices. Not long ago, November 12th, Bing announced their Mobile Friendliness Test Tool as well. Next on the list to announce their mobile friendly label is Yandex, Russia's main search engine.

Generally speaking, there are three main search engines: Google, Bing and Yahoo. Don’t get me wrong, there are more search engines available, I know, for example Yandex (popular in Eastern Europe), Baidu (common among Asian users) and many more. But they are all secondary. Even more so, when talking about "a search engine”, we’re usually talking about Google. The biggest and most popular of all available search engines. Therefore, I am going to talk about Bing today, and their newly launched Mobile Friendliness Test Tool. Even the competitors should get some media space - not only, "the one”, Google.

Two topics of interest came up at SMX Israel during separate talks I attended. One was Rank Brain and the future of Artificial Intelligence (AI) or Machine Learning. The second was details about the new field of Apps Search Optimization.

With one day’s delay beyond the previously announced November 1st update, on November 2nd Google announced their latest update in regards to mobile friendly user experience.

A while back, in September 2015, it was announced that showing big ads promoting apps on mobile devices may lead to a decrease in ranking - and that is now a reality.

The Rank Ranger Risk Index has really shown large fluctuations over the past two days. On October 20th it red lined over 100+. 

Just a few days ago Google announced one of their latest updates, a newly added feature to their already existing knowledge graph. This time the update is only beneficial for people searching for music lyrics, and Google geeks like myself. But if you'd ask me, I strongly believe similar updates will be launched for additional searches too, soon. What do you think?

Google announced, that they are now making efforts to remove sites that have been hacked from search results to improve the quality of search.

When Google talks about local, there's two different aspects, Geo-location by country and geo-location by city or local area, zip code, town or city. To begin with, national geo-location can be set up from the top level URL, using country specific URL extensions. Local search for a city or zip code can be enhanced by great content highlighting local service.

Google's logo change presents Rank Ranger with a creative question that we hope you will help us with. Currently our SEO platform displays the old Google icon with the younger, lower case "g", should we change it?

Last week I posted about improvements Google has made to provide great user experiences and I highlighted the variety indicators for Google's SERP features that are now available in the Rank Ranger dashboard as SERP icons. This week I’d like to cover their latest update regarding Google Maps for Android.

Marketing KPI, SEO and ROI, can be described as the most important factors for a website's popularity and profitability. In a Webmaster Hangout with John Mueller recently, Google emphasizes that clicks, conversions and time on page are good measures that users like your site, but they don’t influence your website's SEO rankings one way or the other. Those conversions while not ranking factors in themselves are important indicators of your return on investment of your website.