Digital News

Join me for a quick tour of the wide-world of SERPs with our weekly snapshot of trends, news, and data events related to Google organic search results and special SERP features.

Other than quicker load times and their appearance in a nifty carousel, do AMP pages have a deeper SEO impact? Are they applicable to 'non-newsy" sites? Are they to be regulated only to mobile pages, as funny as that sounds?

Join me for a quick tour of the wide-world of SERPs with our weekly snapshot of trends, news, and data events related to Google organic search results and special SERP features.

We've noticed a significant shift in the data on the Featured Snippets in the European countries of France, Belgium, Sweden, Denmark, Norway, Germany, and the Netherlands. While the frequency of their appearance in these European countries might not compare to Featured Snippet Goliaths like the United States or oddly enough Nigeria, this is significant news qualitatively as the Insight Graph data indicates.

Facebook revamps its video metrics to provide a more in-depth analytic picture. With its new features Facebook enables videos to become an even greater marketing force.

Our Google SERP Features Search Intelligence confirmed early this morning that there are now ZERO ads to the side of Google search engine results anywhere in the world.

Google and John Mueller confirmed yesterday, January 12 that Google ran an update to its core algorithm, the first major shift in 2016.

Over time Google’s way of measuring SEO friendliness has changed several times. The Panda, the Penguin, The Pirate, The Mobilegeddon - you name it. To provide its users with an even better experience, including online security - HTTP vs HTTPS - has been a trendy topic lately. For a while Google’s own pages: Gmail, Google Search and YouTube have all been HTTPS sites - and from now on, I think it’s time for you all to consider changing to a secure connection.

Google has not confirmed a major algorithm update, yet something big is happening based on our analysis.  Rank Ranger's Features Graph analyzes SERP page 1 features data and stability for more than 100,000 select keywords per day, and it's reporting that RankBrain has ratcheted up its influence in Google’s Special SERP Features - especially Related Search. 

Google removed the local search filter from its graphical user interface last week, thus preventing users from manually checking rank for a location other than their own.  Previously in the Chrome browser, there was a custom search setting that allowed you to filter search results based on a specific locale. That feature setting is now missing from most countries. How will this affect your rank tracking reports?

Several times before I’ve spoken about Google, Yahoo and Bing - Google being the main (and for many of us, the only) search engine. But recently things seem to have happened, especially from Bing’s side, and the company behind them, Microsoft.

A couple of weeks ago, I wrote about them launching their own Mobile Friendly Test tool, in similarity to Google earlier this year - and just a few days ago they released their top search queries for 2015, sorted by different categories. Another interesting and exciting happening from their side.

Google is hands on in the beginning stages of algorithm changes. Did you know that Human evaluators take Google's website quality guidelines and then look at different webpages and grade the Search results accordingly. These evaluators, take web pages that Search delivers and rate them.