Rank Ranger Blog

Over the past month, we have introduced many updates to our platform. To help you integrate these updates into your everyday SEO activities, here is a short summary with links to resources to help you learn more about each update.

There have been more and more apps sharing content from personal facebook profiles without explicit action required, creating a more crowded News Feed and often surprising users by the content that they have shared. Now, facebook is taking action (by tweaking their algorithm) and cutting down on the number of these posts that will appear in your News Feed.

For many years webmasters have struggled with the issue of using Javascript as it could affect their SEO efforts and position in SERPs. The many benefits of using Javascript and similar languages needed to be weighed against having content on your site that Google could not read and therefore could not boost your SEO. Now Google has announced that this is no longer the case as, after a lot of hard work, they are now able to analyze Javascript and read a page better and more closely, like a real browser, and include this information in their algorithm.

Google is constantly upgrading and amending their algorithm, often affecting ranks and SEO efforts. At Rank Ranger, we want to be sure that you are always aware of these changes in order to tweak your efforts accordingly. Unfortunately, Google often doesn't let us in on these changes, but luckily we have our Rank Risk Index telling us what is happening in the Google Algorithm world. 

Yesterday, we noticed another large disruption in our Rank Risk Index, indicating some activity in the Google Algorithm. Today that was confirmed when Matt Cutts announced on Twitter that Google had launched Panda 4.0 and will be rolling out updates, so keep your SEO heads on and monitor your rankings carefully over the next few weeks.

Google has updated their PageSpeed Insights tool to offer more information into the speed of mobile sites, helping to make sure that your site is running at an optimal speed and therefore will avoid penalties from Google.

Tracking performance of a website's landing pages can be a challenging task, and it is becoming increasingly more important to track where your keywords are sending customers as well as which pages users are sharing around the web. That's why we have expanded our Landing Page Performance report features to include rank distributions, social metrics, backlinks and analytics - giving you all the landing page information that you need, in one report. 

Since the launch of our Landing Page Performance Report in February, many of you have let us know just how important landing page metrics are to you! So we're now excited to announce that Social Signals and Backlink Landing Page Metrics have been added to our Rank Dashboard.

April 30th was Facebook's annual global developer conference in San Francisco, f8, and they had a number of exciting developments to announce. Mark Zuckerberg announced that Facebook will be focusing on developing of apps, privacy for users and cross platform tools. These developments offer more than ever to developers and to users.

We are constantly improving and expanding our platform and today we're happy to announce the retirement of the old Tools section and the introduction of our new Utilities section. This feature is packed with useful utilities to make using your Rank Ranger account even simpler than it already was.

Matt Cutts' new video looks into where Google takes the titles and descriptions that are found on SERPs from. He received questions from people claiming that different titles are shown for different queries and that an H1 title is sometimes showing. The simple answer is, Google chooses the best title and description for your site appropriate to the query being searched.

Google has made a big announcement concerning Google AdWords. However it's not as scary as some may have thought it would be. There are 10+ new features that are being introduced into AdWords to help the user get more value out of their AdWords account. These enhancements will be rolled out over a few months and will also be optional, so there is no need for marketers to get scared or change their ways completely.