Search our Knowledge Base
Search

Website Rank Distribution



The Website Rank Distribution report displays the number of keywords ranking in 1st, 2nd and 3rd and up to 50+ position in the SERPs. Additional domain metrics include a score representing the overall strength of the domain, visibility score, Majestic and Ahrefs backlink data, and social signals for the primary domain and tracked competitor sites.  
Website Rank Distribution
Located in Organic Search > Rank Tracking > Website Rank Distribution
 

Competitive Website Rank Distribution

 
Analyze Competitors' Rank Distribution

Select multiple domains and switch on the Highlight Primary URL option, to view a competitive website rank distribution report. 

Competitive website rank distribution analysis


The URL list of the primary domain and the tracked competitor sites will display as the Tag/Friendly Names if Landing Page Tag List is recorded in the campaign settings.

Single Domain Rank Distribution

             
 
Analyze the Rank Distribution of a Single Domain

Select one domain (the primary or a competitor's) to analyze the rank distribution of that site on all of the tracked search engines. 

Website rank distribution analysis for a single domain




Report Options

 
Select Date

Date

  • Click the calendar icon to select a report date.


Select General Settings

Display

  • Enter a Custom Report Title (optional). This title is centered at the top of the report

Display Rank Columns

  • 1st Rank: the number of keywords ranked in position 1.
  • 2nd Rank: the number of keywords ranked in position 2.
  • 3rd Rank: the number of keywords ranked in position 3.
  • Rank 4 - 10: the number of keywords ranked in positions 4 through 10.
  • Rank 11 - 20: the number of keywords ranked in positions 11 through 20.
  • Rank 21-50: the number of keywords ranked in positions 21 through 50.
  • Rank 50+: the number of keywords ranked 51 or higher.
  • No Rank represents the number of campaign keywords not ranking within the maximum supported results tracked by each search engine (refer to our current list of supported search engines for rank depth and additional information).
  • Score: The Score column represents the overall strength of the domain. This is a legacy metric that is in use by some long-time customers based on their original requirements of a point system for rank positions 1, 2, 3 and 4 through 10, summed and divided by the total number of keywords selected for the report. Our Visibility Score replaced this old metric, however, we allowed the original score to remain for their use.
  • Visibility Score is based on the position of ranking keywords in the top 30 search results, and average search volume. (Learn more...)
Select Domain Metrics

Display Domain Metrics:

  • Majestic Indexed Pages is the domain's total number of pages indexed by Majestic.
  • Majestic Domain Backlinks is the domain's total number of backlinks reported by Majestic.
  • Majestic Citation Flow is a flow metric, which is weighted by the number of citations to a given URL, or Domain.
  • Majestic Trust Flow is a flow metric, which is weighted by the number of clicks from a seed set of trusted sites to a given URL, or Domain.
  • Ahrefs Indexed Pages is the domain's total number of pages indexed by Ahrefs.
  • Ahrefs Domain Backlinks is the domain's total number of backlinks reported by Ahrefs.
Home Page Metrics Social Signals

Display Social Signals

  • Facebook: the number of times that site pages have been liked or shared.
  • Pinterest: the number of times that site images have been pinned on Pinterest.

Select Sort Options

Sort Options

  • Sort Field: select report column that you want the report sorted by.
  • Sort Direction: select the sort direction of the sort field, ascending or descending.
Keyword tags

Keyword Tags

  • Select the Tag(s) to be included in the report: use the All or None link for quick selection or individually check the boxes beside the keyword tags.

Important: Refer to Tag Manager for more information about creating Keyword Tag Groups and Tag Options.

Select Website Domains

Websites

  • If you want a green highlight over the primary domain in the report, enable Highlight Primary URL .
  • Select the website(s) to be included in the report (use the All or None link for quick selection).

 

Select search engines

Search Engines

  • Select the search engines you want included in the report.
  • Use the up and down arrows to reorder the display of search engines in your report.

Report Default Options Save

Save

  • Click the Apply Changes button.
Save As Default Settings (if desired).
  • Account Default
  • Profile Default
  • Campaign Default
  • Client Dashboard Default
Refer to Report Default Settings for more information about default setting features and uses.



Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Website Rank Distribution

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:
  • report screen, then begin by clicking the Edit button corresponding to the report
  • Website Rank Distribution.

Date



In the Show Report data ending on the field select one of the following options:
  • first day
  • last day
  • or a specific day of the month
  • or a specific day of the week (when weekly reports are selected)
In the of field select one of the following options:
  • this
  • last
In the next field select one of the following options:
  • week
  • month
The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:
  • last day of last month
  • 1st of this month
  • last day of last week
If the report is scheduled to be sent every Monday, then the following example would be invalid:
  • Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred).
If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid:
  • last day of this month (because it's only the 1st day of the month the report is being sent)

Display



Custom Report Title (optional): displays across the top of the report section.

Rank 
Display additional columns by moving the slider to the right for each selection.
  • 1st Rank: the number of keywords ranked in position 1
  • 2nd Rank: the number of keywords ranked in position 2
  • 3rd Rank: the number of keywords ranked in position 3
  • Rank 4 - 10: the number of keywords ranked in positions 4 through 10
  • Rank 11 - 20: the number of keywords ranked in positions 11 through 20
  • Rank 21-50: the number of keywords ranked in positions 21 through 50
  • Rank 50+: the number of keywords ranked 51 or higher
  • No Rank represents the number of campaign keywords not ranking within the maximum supported results tracked by each search engine (refer to our current list of supported search engines for rank depth and additional information).
  • Score: is a representation of the overall strength of the domain.
  • Visibility Score is based on the position of ranking keywords in the top 30 search results, and average search volume (Learn more...).
Domain 
Display additional columns by moving the slider to the right for each selection.
  • Majestic: Indexed Pages 
  • Majestic: Domain Backlinks
  • Majestic: Citation Flow
  • Majestic: Trust Flow 
  • Ahrefs: Indexed Pages
  • Ahrefs: Domain Backlinks


Social Signals 
Display additional columns by moving the slider to the right for each selection.
  • Facebook: the number of times that site pages have been liked or shared
  • LinkedIn: the number of times that site pages have been shared on LinkedIn
  • Pinterest: the number of times that site images have been pinned on Pinterest
  • Stumbleupon: the number of times that site pages have been shared on Stumbleupon
  • Reddit: the number of times that site pages have been shared on Reddit
  • Delicious: the number of times that site pages have been shared on Delicious

Sort Options
  • Sort Field: select report column that you want the report sorted by
  • Sort Direction: select the sort direction of the sort field, ascending or descending

Tags



Filter the report for Keyword Tags by selecting specific tags.

Websites



If you want a green highlight over the primary domain in the report, enable Highlight Primary URL by moving the slider to the right.

Select the website(s) to be included in the report (use the All or None link for quick selection).

Search Engines



Select the Search Engine(s) you want included in the report.

Use the up and down arrows to reorder the display of search engines in your report.


Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options




Add to Client Dashboard


Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

report options

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.


Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button. 

access permissions to client dashboard


Refer to Client Dashboard Settings documentation for additional instructions for customizing your dashboard.


Rank Values Explained


The meaning of 100+, N/A, N/R, "-" and   



The three moving dots   are an indicator that rank tracking is in progress for the keywords and you should check the report later in the day for results.  We do the best we can to complete the rank tracking as early as possible every day, however, there are some factors that are beyond our control (e.g., search engine response rate).

3 dots in a Rank Dashboard report
Rank Tracker Dashboard displaying tracking in progress for the keywords "smart home technology" and "home security".


100+ is our system default for when our rank tracker did not find the keyword ranking for the primary domain within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information), and the search engine did return webpages on other domains with results for the keyword.
 
rank of 500+
Rank Tracker Dashboard displaying 100+ as the rank result for several keywords. Options exist in the Account Settings > Theme & Localization screen to set no rank within tracked results as "100+", "N/A", "NR", or "-"


example of N/AN/A means that the search engine did not return any result for the keyword, which most likely means that the keyword is not indexed by the search engine at all (e.g., the keyword "lawn mower Nome, Alaska").

N/A is also an account-wide option that can be selected in the Theme & Localization settings to represent no rank value (e.g., instead of 100+), other options include "NR", "-", or "100+". Please check your account settings before requesting assistance for a keyword that you are certain is indexed.

If you're using one of our rank reporting APIs, they return a dash "-" in the rank field when no value is available.

Rank Position Stats Insight Graph

If you want to share rank position statistics in a colorful way in dashboards and PDF reports, you can create a custom Insight Graph using the Rank > Rank Position Stats metric. In this example, rank position trend for one website is demonstrated. 


Insight Graph with rank position distribution


In an Insight Graph, add a Metric and name it, then select:
  • Data Source: Rank
  • Metric: Keyword Position Stats
  • Domain: select a website
  • Search Engine: select a search engine
  • Keyword Tags: select tags to filter the report data (optional)
  • Count Type: select from the list of available rank positions
  • Frequency: select Daily, Weekly, or Monthly

Keyword Position Stats settings



Color Palette
Click the color block that displays to the left of the metric name you entered and select the color that you want displayed in the graph 

color palette


Chart Display Settings
  • Select a Chart Type. If you want a graph similar to the example above, then select Chart Type: Column.
  • Show or hide Markers (shapes, usually used for line charts) and Labels (the metric numbers), and if shown, then select the size and type. 
  • Set the Date Range and Axis
  • Click the Save button
Learn more about Metric Display Settings and Date Settings.
Insight Graph Display Settings


Top 10 Competitor Rankings Graph
Utilizing the Line chart type, this Insight Graph displays the number of top 10 rankings for a site and its competitors, trending over a 3 month period. Hovering over any point on the graph reveals the number of top 10 positions for the site vs. the competitor sites.
             
Top 10 competitor rankings



No Data Found


If your account is relatively new, and depending on several variables (number of keywords, number of search engines, date range, etc.), rank reports can take anywhere from a few minutes to a 8 hours until your first reports will display all of the data.  In the case of a campaign that is a day or more old, incorrect campaign configuration can lead to empty reports as well.  Clicking the Default Report Settings button usually resolves the issue.

no data found


Common causes for 'no data found' message:
  • Account is new and our rank tracker is gathering data
  • Invalid date range (e.g., the report start date is older than the campaign creation date)
  • Keyword / URL combination on report options was not found 
  • within the maximum supported results tracked by each search engine (refer to our current list of supported search engines and rank depth for additional information). Note that this is relevant only for rank reports and graphs.
  • Incomplete campaign setup (missing URL / Keywords / Search Engines / Authorized Connections)
  • Website is new and hasn't been indexed by search engines yet
  • Authorized connection to a third party data provider has expired or been configured incorrectly (refer to the third party integration or webmaster tool documentation) 
  • Delays or outage of third party data provider (e.g., Google, Facebook, Twitter, etc.)

If keywords are missing completely from a rank report, there are 2 possibilities:
  • New keywords may have been added to the campaign, but not selected. Learn more...
  • The search engine did not return any result for the keyword on any domain. In some rank reports, Rank Ranger will not display keywords for which the search engine displays no results - meaning no results for any URL on the web.  So if Google.com has results, but Google Mobile does not, you will see results for the keyword in the Google.com table, but the keyword will not display at all in the Google Mobile table. That is the way the system is designed because it needs a response from the search engine in order to record a number and when there is no response, then there is no number.

If you need assistance after reviewing and trying the options listed above, please  contact our technical support team.

Campaign Keyword Limit

There is a maximum limit of 1000 keywords per campaign in order to ensure efficient report generation and convenient viewing. Adding more than 1000 keywords to a campaign will cause some functionality to be disabled.

If you need to track more than 1000 keywords for a site, then best practice is to create additional campaigns (e.g., separate them by keyword category, location, tags, etc.).  If you have an Enterprise package, you can view rank performance data for multiple campaigns in the Portfolio Report and by using cross-campaign metrics in the Insight Graph and Single Metric Widgets.

Get the ultimate SEO tools with the Rank Ranger Software
Learn More About Rank Ranger