Portfolio Performance Overview Report

Date

• Select Month and Year
  Compare to Past allows you to compare the data to a previous time period, including:
• Previous Period
• Same Time Last Year
• Baseline
• Custom Date

Custom Report Title

• Enter a custom title to display centered at the top of your report (optional).
  This title will also display in your PDF reports, both at the top of the report and within the table of contents.
  

Target Values

• This feature allows you to set Target Values (e.g., goals) for various performance fields in the report, and can be set to Show or Hide from a display.

Campaign Details

• Campaign Creation Date
• Campaign Name
• Campaign URL
• Number of Keywords (Baseline) - this is the number of keywords added during campaign creation)
• Number of Keywords (as of the last day of last month)
• Number of Search Engines (Baseline) - this is the number of search engines added during campaign creation)
  
• Number of Search Engines (as of the last day of last month)
  

Total Page Rankings

All current page rank data in this report is based on the last day of the previous month.

• Page 1 (Baseline) - the total number of campaign keywords ranking on Page 1 of the SERPs on the day the campaign was created.
  
• Page 1 (Current) - the total number of campaign keywords ranking on Page 1 of the SERPs (as of the last day of last month)
• Page 1 (Change) - the percentage of change between the Baseline and Current number of keywords with Page 1 rank.
  
• Page 2 (Baseline) - the total number of campaign keywords ranking on Page 2 of the SERPs on the day the campaign was created.
• Page 2 (Current) - the total number of campaign keywords ranking on Page 2 of the SERPs (as of the last day of last month)
• Page 2 (Change) - the percentage of change between the Baseline and Current number of keywords with Page 2 rank.
• Page 3 (Baseline) - the total number of campaign keywords ranking on Page 3 of the SERPs on the day the campaign was created.
• Page 3 (Current) - the total number of campaign keywords ranking on Page 3 of the SERPs (as of the last day of last month)
• Page 3 (Change) - the percentage of change between the Baseline and Current number of keywords with Page 3 rank.
  
  

Average Rank

• Average Rank Baseline - the average rank of all campaign keywords on all search engines tracked in the campaign on the day the campaign was created.
  
• Total Current Average Rank - the average rank of all campaign keywords on all search engines tracked in the campaign on the last day of the previous month.
• Average Rank Change - the percentage of change between the Baseline and Current Average Rank.
  
• Average Rank Change per Search Engine - the average rank change percentage for each search engine that the campaign keywords are being tracked on.
  

Visibility Score

Visibility Score is based on the position of ranking keywords and average search volume.

• Visibility Score Baseline - the visibility score on the day the campaign was created.
  
• Total Current Visibility Score - the visibility score on the last day of the previous month.
• Visibility Score Change - the percentage of change between the Baseline and Current Visibility Score.
  
• Visibility Score Change per Search Engine - the visibility score change percentage for each search engine.
  

Google Analytics Totals

Requires that campaigns are connected to Google Analytics profiles.

• Baseline Traffic - traffic for the portion of the calendar month that RangerBot first generated data for the campaign.  
  
• Current Traffic - Analytics Traffic Totals for the previous calendar month.
• Traffic Change - the percentage of change between the Baseline and Current Traffic.
  
• New Users Baseline - the number of new users for the portion of the calendar month that RangerBot first generated data for the campaign.
  
• New Users Current - the number of new users during the previous calendar month.
  
• New Users Change - the percentage of change between the Baseline and Current user totals.
  

Google Analytics Organic Traffic

Requires that campaigns are connected to Google Analytics profiles.

• Baseline Organic Traffic - organic traffic for the portion of the calendar month that RangerBot first generated data for the campaign.  
  
• Current Organic Traffic - Analytics Organic Traffic Totals for the previous calendar month.
• Organic Traffic Change - the percentage of change between the Baseline and Current Organic Traffic.
  
• Organic New Users Baseline - the number of new users from organic search for the portion of the calendar month that RangerBot first generated data for the campaign.
  
• Organic New Users Current - the number of new users from organic search during the previous calendar month.
  
• Organic New Users Change - the percentage of change between the Baseline and Current Organic User totals.

Google Analytics Paid Traffic

Requires that campaigns are connected to Google Analytics profiles.

• Baseline Paid Traffic - paid traffic for the portion of the calendar month that RangerBot first generated data for the campaign.  
  
• Current Paid Traffic - Analytics Paid Traffic Totals for the previous calendar month.
• Paid Traffic Change - the percentage of change between the Baseline and Current Paid Traffic.
  
• Paid New Users Baseline - the number of new users generated from paid traffic for the portion of the calendar month that RangerBot first generated data for the campaign.
  
• Paid New Users Current - the number of new users generated from paid traffic during the previous calendar month.
  
• Paid New Users Change - the percentage of change between the Baseline and Current Paid New User totals.

Search Console (Webmaster Tools)

Requires that campaigns are connected to Google Search Console (Webmaster Tools) profiles.

• Baseline Queries - the total number of search queries that returned pages from the campaign's primary domain for the portion of the calendar month that RangerBot first generated data for the campaign.
  
• Current Queries - The total number of search queries that returned pages from the campaign's primary domain during the previous calendar month.
  
• Queries Change - the percentage of change between the Baseline and Current Queries.
  
• Baseline Impressions - The number of times pages from the campaign's primary domain appeared in search results for the portion of the calendar month that RangerBot first generated data for the campaign.
  
• Current Impressions - The number of times pages from the campaign's primary domain appeared in search results during the previous calendar month.
  
• Impressions Change - The percentage of change between Baseline and Current Impressions.
  
• Baseline Clicks - the number of times a user clicked the campaign's primary domain's listing in search results for a particular query for the portion of the calendar month that RangerBot first generated data for the campaign.
  
• Current Clicks - The number of times a user clicked the campaign's primary domain's listing in search results for a particular query during the previous calendar month.
  
• Clicks Change - The percentage of change between Baseline and Current Clicks.
  

Campaigns

• Both Industry and Profile drop-downs allows you to select from a predefined list. To add or amend these items go to  Campaign Settings General Settings  > Advanced Settings.
• Select the Campaigns from the list to include within the report.

Apply Changes

• Whenever you make changes to Report Options you must click the Apply Changes button in the left sidebar in order for those changes to be saved.

View Onscreen or Export Data

• Report data can be viewed onscreen or you can export data to an Excel or CSV file. All the data that has been set to "Show" will be exported.  You can also export the reports as PDF files.