The Monthly Snapshot by Tags report is a feature available in Enterprise packages. It provides a summary of monthly rank by keyword tag groupings. This report utilizes Average Weighted Rank based on search volume and the rank of the individual keywords within the tag group. When viewing the report, you can drill down to the keyword list with individual rank trends by clicking the tag name.
Monthly Snapshot by Tag Report
This report provides the category/tag name, number of keywords in that group (this can be altered in the Keywords section of report options if keywords are unchecked), search volume, and average weighted rank per day (refer to the "How Average Weighted Rank is Calculated" section below for more information).
Drill Down to Monthly Snapshot
Clicking the name of a Category/Tag in the Monthly Snapshot by Tag report launches the Monthly Snapshot report with the list of keywords (and their actual non-weighted rank) for the tag.
Average Weighted Formula
This formula can be found in Google Sheets. For the purpose of our Daily and Monthly Snapshot by Tags reports, there are 3 calculations run:
- Average Volume: the average of the search volume for all keywords in the tag group
- % of Avg. Volume: each keyword's search volume percentage of the Average Volume
- Average Weighted Rank: utilizes the Average Weighted formula taking into account the rank for all keywords in the tag group and percentage of average volume.