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Daily Snapshot by Tag



The Daily Snapshot by Tags report is a feature available in Enterprise packages. It provides a summary of daily rank by keyword tag groupings. This report utilizes Average Weighted Rank based on search volume and the rank of the individual keywords within the tag group. When viewing the report, you can drill down to the keyword list with individual rank trends by clicking the tag name. 

Daily Snapshot by Tag report
 

Analyze by Tags & Keywords

            
 
Daily Snapshot by Tag Report
This report provides the category/tag name, number of keywords in that group (this can be altered in the Keywords section of report options if keywords are unchecked), search volume, and average weighted rank per day (refer to the "How Average Weighted Rank is Calculated" section below for more information). 

Daily Snapshot by Tag report

Drill Down to Daily Snapshot
Clicking the name of a Category/Tag in the Daily Snapshot by Tag report launches the Daily Snapshot report with the list of keywords (and their actual non-weighted rank) for the tag.

Daily Snapshot for 1 Tag


How Average Weighted Rank is Calculated

 
Average Weighted Formula
This formula can be found in Google Sheets. For the purpose of our Daily and Monthly Snapshot by Tags reports, there are 3 calculations run:
  • Average Volume: the average of the search volume for all keywords in the tag group
  • % of Avg. Volume: each keyword's search volume percentage of the Average Volume
  • Average Weighted Rank:  utilizes the Average Weighted formula taking into account the rank for all keywords in the tag group and percentage of average volume.

How average weighted rank is calculated


Report Options

            
 
select dates

Dates

 
  • Select a Date Range

display options

Display

 
  • Custom Report Title (optional): enter a Title to display at the top of the report.
  • Rank Color Scale: displays rank cells with a heat map based on positions
  • Rank Decimal Precision: select the number of decimal places you want displayed in the rank columns
  • Algorithm Updates: displays an indicator of Google algorithm updates reported in our historical algorithm update tracking tool in the date column heading.
  • Keyword Average Monthly Volume column
  • Notes indicator in the column heading




Sort and Group


  • Sort Field: select the field you want the report to be sorted by
  • Sort Direction: select Ascending or Descending
  • Group By: Domains or Keywords determines the content of each table
select keywords

Keywords

 
  • Select individual keywords that you want data included for in the report - this is optional, by selecting Tags below you don't need to select individual keywords unless you want to.
select keyword tags

Keyword Tags

 
  • Select the Tag(s) to filter the report by: use the All or None link for quick selection or individually check the boxes beside the keyword tags to be included in the report.
  • Select a Tag Filter
    Contains at least one (OR): this option includes any of the selected tags
    Require all selected (AND): this option requires all of the selected keyword tags in order for the keyword data to display in the report.
Important: Refer to Tag Manager for more information about creating Tag Groups and options.
select website

Websites

 
  • Select the website(s) to be displayed in the report.
select search engines

Search Engines

 
  • Select the search engine(s) you want included in the report
  • Use the arrows to change the order in which the search engine tables display in the report.
Click the Apply Changes button



Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options





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