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Cross Campaign Report



The Cross Campaign report is available in enterprise packages. It was created for marketers who have multiple campaigns tracking the same keywords for different domains, locations or search engines to be able to compare performance results.
cross campaign keyword analysis



 


Cross Campaign: Multiple Domain Example

            
 
Comparing Keyword Performance Between Domains
In this example, the account contains 3 campaigns for different domains in the same industry. This type of comparison can also be helpful for companies that monitor the similar keywords for sites using different branded domains or to analyze compeition.

The darkened SERP Feature icons are indicators that Google displayed those features for the tracked domain, as opposed to the lighter colored icons representing competitor domains.
 
cross campaign keyword analysis



Cross Campaign Keyword: Same Domain Example

 
Comparing Keyword Performance for Same Site Under Different Conditions
In this example, the same keywords are tracked for different location-based pages on the same domain in separate campaigns that utilize different search engine location settings to determine how Google is ranking each location.

Cross Campaigns Sorted by Keyword
Results are sorted by keyword to allow comparison of each location's rank and local pack performance.
             
multiple locations


In this example, the results are sorted by campaign name to view the performance of individual campaigns.

multiple locations


In this example, the report is sorted by the location's Local Pack rank.
 
Local pack rank sort



Report Options

             
 
select report date

Date

 
  • Select a report date
display settings

Display


  • Custom Report Title: (optional) this title displays at the top of white label dashboards and reports
Enable display of columns
  • Campaign: display campaign name column
  • Search Engine: display search engine icon and country flag
  • Search Engine Name: display the name of the search engine as defined in Campaign Settings
  • URL: display the domain URL
  • Landing Page: display the ranked landing page URL


display settings

Display 

Rank


  • Daily Change: enable to display comparison of report date rank to that of the previous day
  • Weekly Change: enable to display comparison of report date rank to that of the same day in the previous week
  • Monthly Change: enable to display comparison of report date rank to that of 30 days prior to the report date
display settings

Display 

SERP


  • SERP Features (Page): display a column with SERP Features related to the landing page
  • SERP Features (Domain): display a column with SERP Features related to the domain
  • Featured Snippet Rank: display a column with the rank of Featured Snippets
  • Title Length: display a column containing the number of characters in the page meta tag title
  • Description Length: display a column containing the number of characters in the page meta description
display settings

Display Local Results


  • Business Name:  displays the Google My Business Directory name if it exists in Campaign Settings > Search Engines
  • Rank (Pack): display a column with the Local Pack or Hotel Pack rank of the business
  • Rating: display the business rating (applicable to local pack an hotel pack)
  • Price: display the price that appeared in the Pack (if applicable)
sort options

Display 

Sort Options


  • Sort Field: select the field that you want the report to be sorted by
  • Sort Direction: select ascending or descending
  • Limit Results: select the number of results you want displayed in the report
report filters

Filters

 

Rank


  • Display: select to filter the report to display only results ranking in the Top 10, Top 20, Top 30, etc.
  • OR set the minimum and/or maximum rank value

SERP Features (DOMAIN): Select "Display All" or "Require All Selected (AND)" or "Contains at least one (OR)" and then select the specific features.

SERP Features (PAGE): Select "Display All" or "Require All Selected (AND)" or "Contains at least one (OR)" and then select the specific features.

Title


  • Minimum Length: (optional) enter the minimum number of page title characters that should be considered in this report
  • Maximum Length: (optional) enter the maximum number of page title characters that should be considered in this report

Description


  • Minimum Length: (optional) enter the minimum number of characters the report should filter for the meta descriptions
  • Maximum Length: (optional) enter the maximum number of characters the report should filter for meta descriptions

Featured Snippet Position


  • Select All Positions or a specific position in the top 10 results
campaigns

Campaigns

 
  • Select All, None, individually, or filter by Industry or Profile
search engines

Search Engines

 
  • Select All, None or individually and click the Apply Changes button




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