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Google Ads Campaigns Report



This Google Ads Campaigns report features a trend graph that can be set to display your choice of key metric. To create a graph with more than one metric, we recommend setting the graph in this report to be hidden, and using the Insight Graph in your white label reports (refer to the Google Ads Insight Graph section toward the bottom of this page).  An Ad Metrics table can be customized to display any of the Ads metrics in your Ads account that Google makes available for integration. 

Integration directly with a Google Ads account is required for this report, learn how with the Google Ads Connection Tool...

Google Ads Campaigns Report
 

Google Ads Campaigns example

            
 

Google Ads Campaigns Report


Report Options

            
 
date range

Date

 
  • Select a report date range
select display columns

Display

 
  • Custom Report Title (optional): enter a title if you want one displayed at the top of your report
  • Data Source Icon: enable if you want the Google Ads icon displayed in your report
  • Algorithm Updates: display or hide Google Algorithm updates in the graph
  • Notes: display or hide Notes in the graph
  • Report Sections: display or hide
    • Graph
    • Ads Metrics table
select display metrics

Metrics



Display or Hide these Metric columns:
  • Conversions
  • Conversion Rate
  • Impressions
  • Clicks
  • Cost
  • Average CPC
  • Average CPV
  • Views
  • View Rate
  • Average CPM
  • CTR
  • Average Position
select Ad settings

Ad Settings

 
  • Key Metric: select a metric from the list for display in the graph
    • Avg CPC
    • Avg CPM
    • Avg CPV
    • Clicks
    • Conversions
    • Conversion Rate
    • Cost
    • CTR
    • Impressions
    • Views
  • Currency: If the currency you have set up in Google doesn't pass correctly through Google Analytics to your report, you can change the currency symbol with this setting.
  • Ads Campaigns: select the campaigns that you want displayed in the report
Click the Apply Changes button.



Google Ads Insight Graph


Ads performance data directly from the Google Ads API* can be displayed in Insight Graphs and Single Metric Widgets, and displayed in branded Marketing Dashboards, Client Dashboards, and scheduled PDF Reports.
* Refer to integration instructions

Graph Settings
In both the Insight Graph and Metric Widgets:
  • Enter a Metric Name for display in the graph
  • Data Source: PPC
  • Type: Google Ads
  • Metric Options:
    • Avg CPC
    • Avg CPM
    • Avg CPV
    • Clicks
    • Conversions
    • Cost
    • CTR
    • Impressions
    • Views
  • Optional filters and settings include:
    • Ads Campaign: all campaigns combined or individual campaign
    • Markup on Cost or Avg CPC: percentage of markup over the actual cost or CPC. This can be useful if your client has given you an advertising budget and you want to include an overhead cost in that charge to be displayed in their graph. For example, if you want to add 50% to the Ads spend, then enter 50 in the Markup on Cost field.
    • Frequency: default is day, additional options are for week or month. This setting determines the frequency of data points on the line or column 
  • Select the desired color and other display and date settings, and click the Save button. 

Repeat for each individual metric that you want included on the graph.

Google Ads metrics graph settings


Google Ads Insight Graph Example


Google Ads Graph

Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options





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