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Google Search Console Search Analytics Keywords



The Search Analytics Keywords report provides a combination graph and table detailing the Keywords that returned URLs from your site in Google search results.  Keywords and the number of Impressions, Clicks, Click-thru-Rate and Average Position of each individual keyword in Google Web Search queries is presented in a multi-axis graph and sortable table.

Data provided in this report is without filters, so it displays all Search, all Locations and all Traffic queries. Up to 5000 queries per campaign may be viewed in this Search Console report and you can set the number of queries viewed per page in Report Options. Data can be exported to CSV, Excel and PDF.  Please note that there can be a 3 to 5 day delay between the time Google compiles and releases this data via their API.

At the present time, Google's data storage policy is restricted to the past 3 months.  In Rank Ranger's Campaign Settings > Search Console, you have the option to allow RangerBot to archive monthly snapshots of your Search Console data for historical comparison in this report.

Important! To view this report Google Search Console (Webmaster Tools) must be configured correctly, please refer to Rank Ranger's Search Console documentation.


Search Console (Webmaster Tools) Search Queries Keywords
 
 

Screenshots

 
Search Analytics Keywords Report
 
Search Analytics Keywords



Search Analytics Keywords Graph

While viewing the graph, you can hover over any point to view the number of Impressions, Clicks, CTR and Average Position for a specific date.

Search Keywords Graph



Sort Columns

You can click the arrows at the top of the Impressions, Clicks, CTR and Position columns to change the sort to ascending or descending order.  You can also click the Add Keyword button to add the keyword to the campaign and begin rank tracking.

sort search analytics data


Organic CTR Widget

This report has an option to show or hide the organic click through rate graph which provides a visual of the total keywords and CTR in the top 10 search engine results positions for the report date range. 

Organic CTR widget


10+ Results

For Position and CTR of keywords not ranked in the top 10, click the 10+ Results link 

CTR and keywords in position 11 or higher
       


Report Options

 
Select a custom Date Range

Date:

  • Select a date range


General Setting Options

Display:

  • Create a Custom Report Title to be displayed across the top of the report (optional). 
  • Algorithm Updates: enable or hide display of algorithm change indicator
  • Notes: enable or hide display of single date or date range notes, click the + Add Note to add a new note to the chart
  • Report Sections: enable or hide display of
    • Chart
    • Table
  • Results Per Page: Select the number of table results you want to view per page
Search Console Filters

Search Console Filters (optional):



These filters can only be applied to the current month because previous months are stored as snapshots only.
  • Select a Custom Filter: Country, Device, Page, or Query 

  • Select a qualifier:
    • Contains: The row value must either contain or equal your expression (non-case-sensitive).
    • Equals: Your expression must exactly equal the row value (case-sensitive for page and query dimensions).
    • Not Contains: The row value must not contain your expression either as a substring or a (non-case-sensitive) complete match.
    • Not Equals: Your expression must not exactly equal the row value (case-sensitive for page and query dimensions).

  • Enter a Value, when selecting: 
    • Country: Filter against the specified country, as specified by 3-letter country code  (refer to ISO 3166-1 alpha-3 list)  
    • Device: Filter results for a specific device type - Desktop, Mobile, or Tablet
    • Page: Filter against the specified URL
    • Query: Filter against the specified query string (i.e., keyword)

  • Click the Add Filter button
    To remove a filter, click the X next to it.

  • Clicks: choose greater than > or less than < and enter a value

  •  Landing Page: filter for a specific site page using only the page in the site structure without the domain (e.g., /pricing or /blog/serp-news-february-2018)
  • Filter Keywords: s
    • All to generate the report with all keywords (this is the default)
    • Tracking in Campaign to generate the report only for the campaign's keywords
    • Not Tracking to generate a report of keywords that are not currently being rank tracked
Organic CTR widget

Organic CTR Graph:

  • Show or Hide the Organic Click Through Rate graph
  • Click the Apply Changes button to display the report.
Comparison to previous period

View Snapshots:

  • If in the campaign's Search Console settings you have selected the option that enables RangerBot to archive monthly snapshots of your Search Console data, then in the top right corner of this report you will see the View Snapshots option that allows you to select and view data from previous months. That Historical Data Storage option causes the following Search Console data to be stored based on calendar months without filters:
    • Daily totals for Clicks, Impressions, CTR and Position
    • Unfiltered Keyword totals for up to 5000 queries
    • Unfiltered Landing Page totals for up to 5000 pages



Which Reports & Graphs Use Search Console Data?


Authorizing a Google Search Console account connection with Rank Ranger integrates referral traffic and search query data directly into the following reports and graphs that can be viewed and added to white label marketing dashboards, client dashboards, and automated PDF Reports:

Add to PDF Report


Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF


Select the PDF Report that you want the report or graph added to
             
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard


Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to


add report to PDF


4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)
             



Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
 
marketing dashboard report date options




Google Search & Ad Metrics Glossary


Wondering what some of the Google metrics in our reports and graphs mean? 

Ad Clicks Displays the number of times viewers of a banner click on an ad to view the full offer.
All Users Total of new users and returning users for a given period of time.
Assisted Conversions Google's measure of any interaction, other than the final click, that led to a consumer converting on a website.
Assisted Value The total value of the conversions assisted by the channel.
Attribution The process of assigning credit for sales and conversions to touchpoints in conversion paths.
Attribution allows marketers to quantify each channel's contribution to sales and conversions. For example, many people may purchase on your site after searching for your brand on Google.
Refer to this Google Support document for more information.
Avg. Time on Site Displays the average length of time a visitor spent on a particular page or set of pages.
Avg. Value A calculation of Event Value / Total Events.
Bounce Rate Displays the percentage of single-page visits (i.e. visits in which the person left your site from the page they entered through without going deeper inside your site).
Completions The total number of users who have completed all elements defined for a particular goal.
Conversion A completed activity, online or offline, that is important to the success of your business. Examples include a completed sign-up for your email newsletter (a Goal conversion) and a purchase (a transaction, sometimes called an Ecommerce conversion).
Refer to this Google Support document for more information.
Conversion Rate The number of conversions divided by the number of total ad clicks that can be tracked to a conversion during the same time period.
Cost The total cost of Google AdWords campaigns, in currency units defined by the Google account user.
Channel Grouping A roll-up of traffic sources in the Acquisition reports that groups several marketing activities together. Channel groupings allow you to view and compare aggregated metrics by channel name, as well as individual traffic source, medium, or campaign name.
Refer to this Google Support document for more information.
CPC (Cost Per Click) Cost-per-click is the average cost an advertiser paid for each click on search ad(s).
CTR (Click Through Ratio) Displays the Click-through-ratio for an ad.  This is equal to the number of clicks divided by the number of impressions the ad received.
Dimension A descriptive attribute or characteristic of an object that can be given different values.
For example, a geographic location could have dimensions called Latitude, Longitude, or City Name. Values for the City Name dimension could be New York, London, etc.
Refer to this Google Support document for more information.
Event A type of hit used to track user interactions with content. Examples of user interactions commonly tracked with Events include downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays.
Refer to this Google Support document for more information.
Event Value A calculation of Total Event * Value.
Exit Rate How often users end their session or leave the site after viewing a particular page.
Goal A configuration setting that allows you to track the valuable actions, or conversions, that happen on a site or mobile app.
Goals allow you to measure how well your site or app fulfills your target objectives.
Refer to this Google Support document for more information.
Hits An interaction that results in data being sent to Analytics. Common hit types include page tracking hits, event tracking hits, and ecommerce hits.
Each time the tracking code is triggered by a user’s behavior (for example, user loads a page on a website or a screen in a mobile app), Analytics records that activity. Each interaction is packaged into a hit and sent to Google’s servers.
Refer to this Google Support document for more information.
Impressions (Ads) The measurement of how many times an ad is shown.
Impressions (Search Console) An impression is the display of a website link in search results or an advertisement. This metric accounts for the total number of impressions recorded by Google for a website or ad campaign.
Last Interaction Conversions The ratio of assisted/last interaction conversions. This is a number that indicates whether this channel is primarily results in last interaction conversions or is predominantly assisted conversions. Numbers of 1.5 and higher indicate that this channel is predominantly accounting for assisted conversions, while numbers closer to 0 indicate the channel’s contribution to conversions is predominantly as last interaction.
Last Interaction Value The total value of the conversions completed by the listed channels.
Metric Individual elements of a dimension that can be measured as a sum or a ratio.
For example, the dimension City can be associated with a metric like Population, which would have a sum value of all the residents of the specific city.
Refer to this Google Support document for more information.
New Visits Displays the number of new visits by people who have never been to the site before.
Organic Traffic Number of users who find your website ‘organically’ through search results, as opposed to via a paid ad, clicking a link on another site, or from a bookmark they already have saved.
Paid Traffic Number of visitors to your site who came there via Google Ads, paid search keywords and other online ad campaigns.
Pageviews An instance of a page being loaded (or reloaded) in a browser.
Pageviews is a metric defined as the total number of pages viewed.
Refer to this Google Support document for more information.
Permission The right to perform administrative and configuration tasks, to create and share assets, and to read and interact with report data.
Refer to this Google Support document for more information.
Property A sub-component of an Analytics account that determines which data is organized and stored together.
Refer to this Google Support document for more information.
Revenue Specifies the total revenue or grand total associated with the transaction (e.g. 11.99). This value may include shipping, tax costs, or other adjustments to total revenue that you want to include as part of your revenue calculations.
Roll-Up Reporting A feature of Roll-Up Properties, which aggregate data from multiple source properties into a single property.
Refer to this Google Support document for more information.
Sampling The practice of selecting a subset of data from your traffic and reporting on the trends detected in that sample set.
Refer to this Google Support document for more information.
Segment A subset of sessions or users that share common attributes.
Segments allow you to isolate and analyze groups of sessions or users for better analysis.
Refer to this Google Support document for more information.
Session The period of time a user is active on your site or app.
By default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session.
Refer to this Google Support document for more information.
Sessions with Event The number of sessions during which an Event was recorded.
Source / Medium Source: the origin of your traffic, such as a search engine (for example, google) or a domain (example.com).
Medium: the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral).
Refer to this Google Support document for more information.
Tags Referring to Google Tag Manager, a Tag is a snippet of JavaScript that sends information to a third party, such as Google. The Analytics tracking code is an example of a tag.
Refer to this Google Support document for more information.
Total Events A total of Events (executions of a specific action) that occurred on a website during a specified period of time.
Unique Events The number of unique events that occurred on a website during a specific period of time.
Unique Page Views The number of times a page was viewed during a specific time period.
Views The number to views a website or specific web page received during a report period.
Visits By Medium Displays the number of visits by medium through which your site was reached. For example, every referral to a website also has a medium. Possible mediums include: "organic” (unpaid search), "cpc” (cost per click, i.e. paid search), "referral” (referral), "email” (the name of a custom medium you have created), "none” (direct traffic has a medium of "none”).
Visits By Source Displays the number of visits by source that brought visitors to your website. For example, every referral to a web site has an origin, or source. Possible sources include: "google” (the name of a search engine), "facebook.com” (the name of a referring site), "spring_newsletter” (the name of one of your newsletters), and "direct” (users that typed your URL directly into their browser, or who had bookmarked your site).

We will update this periodically, but in the meantime if there are metrics you're curious about that aren't listed in this glossary, please refer to this Google support document.


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