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Google Search Console Search Analytics Pages

The Search Analytics Pages report displays a combination graph and table detailing the Pages on your site that were seen most often in search results. Page URL with the corresponding number of Impressions, Clicks, Click-thru-Rate, and Average Position in either Google Web, News, Images, or Videos Search queries are displayed in a sortable table. The multi-axis graph charts the search metrics for each date.

Data provided in this report is filterable by the Search Types(tabs in Google Search): Web, News, Images, and Videos for all Locations and all Traffic queries. Please note that there can be a 3 to 5-day delay between the time Google compiles and releases this data via their API.

At the present time, Google's data storage policy is restricted to the past 3 months.  In Rank Ranger's Campaign Settings > Webmaster Tools, you have the option to allow RangerBot to archive monthly snapshots of your Search Console data for historical comparison in this report.

Important! To view this report Google Webmaster Tools / Search Console must be configured correctly, please refer to Rank Ranger's Search Console documentation.

Webmaster Tools Search Queries Pages

Search Analytics Pages Graphs & Tables


Google Search Console Search Analytics Pages Report

Search Analytics Total Queries and Graph

While viewing the graph, you can hover over any point to view the number of Impressions, Clicks, CTR, and Average Position for a specific date.

Landing Page with Column Sorting

You can click the arrows at the top of the Impressions, Clicks, CTR, and Position columns to change the sort to ascending or descending order.  The default sort column is Clicks. 

Custom Filters and Landing Page Tags


In this example, directly below the title, the Active Filters (refer to Report Options) are listed, with a quick Reset Settings option that clears the filters and generates the report with default settings. 

In addition to a custom filter set to "Page contains 'hotel'", Landing Page Tags were utilized to define a specific set of site pages. Landing Page Tags are available only in Enterprise-level packages. 

Campaign Settings > Landing Pages

Landing Page Tags can be imported in the Campaign Settings > Landing Page screen, and are useful for sites that have content relating to a specific location or topic spread across multiple directories. You may add landing pages that exist in the primary domain being tracked in the campaign, along with tags for grouping those pages. 

Landing Page Tags Settings
In the Campaign Settings > Landing Pages screen:
  • URL Address: enter the full URL, e.g.,
  • Enter Tag: enter a Tag / Friendly Name for the URL as you want it displayed in the report options

Search Console Landing Page tags

Search Console Search Analytics Pages Report
After associating URLs with Tags, you can filter this report by Tag(s) to only display the URLs you want to be listed in the report. When the Landing Page Tags filter is enabled the chart is intentionally disabled because the filter will not apply to the chart.

Search Console Landing Page tag filter

View Snapshots


If in the campaign's Search Console settings you have selected the option that enables RangerBot to archive monthly snapshots of your Search Console data, then in the top right corner of this report you will see the View Snapshots option that allows you to select and view data from previous months. That Historical Data Storage option causes the following Search Console data to be stored based on calendar months without filters:
  • Daily totals for Clicks, Impressions, CTR, and Position
  • Unfiltered Keyword totals for up to 5000 queries
  • Unfiltered Landing Page totals for up to 5000 pages

Report Options

Select a custom Date Range


  • Select a date range
  • Check Compare to Past and Select the preferred option from the list in order for the data to be compared and the difference with the increase(green)/decrease(red) icon will be displayed in the parentheses after each data (other than 0) in the report. 

General Setting Options

Display Settings:

  • Create a Custom Report Title to be displayed above the chart (optional)
  • Algorithm Updates: Show or Hide Algorithm Changes in the graph
  • Show or Hide Notes (Single Date)
  • Show or Hide Notes (Date Range): these are notes with a date range (formerly 'events')
  • Add a new Note to the chart
Report Selections:
  • Chart - Show/Hide Chart
  • Table - Show/Hide Table

Table Fields:
  • Impressions - Show/Hide Impressions column
  • Clicks - Show/Hide Clicks column
  • CTR - Show/Hide CTR column
  • Position - Show/Hide Position column

Results Per Page:
  • Select the number of Results you want to view per page.
custom filter options

Search Console Filters (optional):

These filters can only be applied to the current month because previous months are stored as snapshots only.
  • Select Search Type(tabs in Google Search): Web, News, News, or Videos search results

  • Select a Custom Filter: Country, Device, Page, Query, or Search Appearance 

  • Select a qualifier:
    • Contains: The row value must either contain or equal your expression (non-case-sensitive).
    • Equals: Your expression must exactly equal the row value (case-sensitive for page and query dimensions).
    • Not Contains: The row value must not contain your expression either as a substring or a (non-case-sensitive) complete match.
    • Not Equals: Your expression must not exactly equal the row value (case-sensitive for page and query dimensions).
    • Including Regex: The REGEX option to include the specified value in the  Pages or Queries
    • Excluding Regex: The REGEX option  to exclude the specified value in the Pages or Queries

  • Enter a Value or Select Appearance from the list: 
    • Country: Filter against the specified country, as specified by the 3-letter country code  (refer to ISO 3166-1 alpha-3 list)  
    • Device: Filter results for a specific device type - Desktop, Mobile, or Tablet
    • Page: Filter against the specified URL
    • Query: Filter against the specified query string (i.e., keyword)
    • Appearance: FAQ rich results, Web Light results, How-to rich results, Google Play Instant, AMP non-rich results, Rich results, Product results, Review snippet, Events Listing, Events Details, AMP article, Android App and Video 

  • Click the Add Filter button
    To remove a filter, click the X next to it.
General Setting Options

Landing Page Tags:

To utilize this feature, a list of primary domain URLs with Tags must be present in the Campaign Settings > Landing Pages screen.
  • Enable Filter by Tags
  • Select the Tags you want the report filtered by and Apply Changes

* Landing Page Tags are available only in Enterprise level packages, contact customer service if you want to upgrade your package. 
* When the Landing Page Tags filter is enabled the chart is disabled.

Which Reports & Graphs Use Search Console Data?

Authorizing a Google Search Console account connection with Rank Ranger integrates referral traffic and search query data directly into the following reports and graphs that can be viewed and added to white label marketing dashboards, client dashboards, and automated PDF Reports:

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

add report to PDF

Select the PDF Report that you want the report or graph added to
select white label report

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

add report to PDF

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

The report date (or date range) is governed by the selected Dashboard date option: Date Selection or Fixed Periods, learn more...

  • Daily reports default to the last day of the selected period
  • Weekly and monthly reports default to 1 month of data
To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.
marketing dashboard report date options

Search Console Data Anomalies

The data displayed in our Search Console reports comes directly via Google's API based on your Search Console integration. If you notice that data seems to be missing, there are a smaller number of items or pages in results than expected, or a significant/unexplained drop in performance, please refer to Google's Data anomalies in Search Console page for an explanation.

Google Search & Ad Metrics Glossary

The below-listed metrics are only for the Google Analytics Universal Profile connection.
Wondering what some of the Google metrics in our reports and graphs mean? 

Ad Clicks Displays the number of times viewers of a banner click on an ad to view the full offer.
All Users Total of new users and returning users for a given period of time.
Assisted Conversions Google's measure of any interaction, other than the final click, that led to a consumer converting on a website.
Assisted Value The total value of the conversions assisted by the channel.
Attribution The process of assigning credit for sales and conversions to touchpoints in conversion paths.
Attribution allows marketers to quantify each channel's contribution to sales and conversions. For example, many people may purchase on your site after searching for your brand on Google.
Refer to this Google Support document for more information.
Avg. Time on Site Displays the average length of time a visitor spent on a particular page or set of pages.
Avg. Value A calculation of Event Value / Total Events.
Bounce Rate Displays the percentage of single-page visits (i.e. visits in which the person left your site from the page they entered through without going deeper inside your site).
Completions The total number of users who have completed all elements defined for a particular goal.
Conversion A completed activity, online or offline, that is important to the success of your business. Examples include a completed sign-up for your email newsletter (a Goal conversion) and a purchase (a transaction, sometimes called an Ecommerce conversion).
Refer to this Google Support document for more information.
Conversion Rate The number of conversions is divided by the number of total ad clicks that can be tracked to a conversion during the same time period.
Cost The total cost of Google AdWords campaigns, in currency units defined by the Google account user.
Channel Grouping A roll-up of traffic sources in the Acquisition reports that groups several marketing activities together. Channel groupings allow you to view and compare aggregated metrics by channel name, as well as an individual traffic source, medium, or campaign name.
Refer to this Google Support document for more information.
CPC (Cost Per Click) Cost-per-click is the average cost an advertiser paid for each click on search ad(s).
CTR (Click Through Ratio) Displays the Click-through-ratio for an ad.  This is equal to the number of clicks divided by the number of impressions the ad received.
Dimension A descriptive attribute or characteristic of an object that can be given different values.
For example, a geographic location could have dimensions called Latitude, Longitude, or City Name. Values for the City Name dimension could be New York, London, etc.
Refer to this Google Support document for more information.
Event A type of hit used to track user interactions with content. Examples of user interactions commonly tracked with Events include downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays.
Refer to this Google Support document for more information.
Event Value A calculation of Total Event * Value.
Exit Rate How often do users end their session or leave the site after viewing a particular page
Goal A configuration setting that allows you to track the valuable actions, or conversions, that happens on a site or mobile app.
Goals allow you to measure how well your site or app fulfills your target objectives.
Refer to this Google Support document for more information.
Hits An interaction that results in data being sent to Analytics. Common hit types include page tracking hits, event tracking hits, and e-commerce hits.
Each time the tracking code is triggered by a user’s behavior (for example, the user loads a page on a website or a screen in a mobile app), Analytics records that activity. Each interaction is packaged into a hit and sent to Google’s servers.
Refer to this Google Support document for more information.
Impressions (Ads) The measurement of how many times an ad is shown.
Impressions (Search Console) An impression is the display of a website link in search results or an advertisement. This metric accounts for the total number of impressions recorded by Google for a website or ad campaign.
Last Interaction Conversions The ratio of assisted/last interaction conversions. This is a number that indicates whether this channel primarily results in last interaction conversions or is predominantly assisted conversions. Numbers of 1.5 and higher indicate that this channel is predominantly accounting for assisted conversions, while numbers closer to 0 indicate the channel’s contribution to conversions is predominantly as the last interaction.
Last Interaction Value The total value of the conversions completed by the listed channels.
Metric Individual elements of a dimension that can be measured as a sum or a ratio.
For example, the dimension City can be associated with a metric like Population, which would have a sum value of all the residents of the specific city.
Refer to this Google Support document for more information.
New Users New Users is based on Google's ga:newUsers metric and represents the number of sessions marked as a user's first sessions.
New Users % New Users % is based on Google's ga:percentNewSessions metric that represents the percentage of sessions by users who had never visited the site before. It does not represent the number of new users between one period and the previous. In this Google Developer document, it is described as the calculation of ga:newSessions / ga:sessions
New Visits Displays the number of new visits by people who have never been to the site before.
Organic Traffic Number of users who find your website ‘organically’ through search results, as opposed to via a paid ad, clicking a link on another site, or from a bookmark they already have saved.
Paid Traffic Number of visitors to your site who came there via Google Ads, paid search keywords and other online ad campaigns.
Pageviews An instance of a page being loaded (or reloaded) in a browser.
Pageviews is a metric defined as the total number of pages viewed.
Refer to this Google Support document for more information.
Permission The right to perform administrative and configuration tasks, to create and share assets, and to read and interact with report data.
Refer to this Google Support document for more information.
Property A sub-component of an Analytics account that determines which data is organized and stored together.
Refer to this Google Support document for more information.
Revenue Specifies the total revenue or grand total associated with the transaction (e.g. 11.99). This value may include shipping, tax costs, or other adjustments to total revenue that you want to include as part of your revenue calculations.
Roll-Up Reporting A feature of Roll-Up Properties, which aggregate data from multiple source properties into a single property.
Refer to this Google Support document for more information.
Sampling The practice of selecting a subset of data from your traffic and reporting on the trends detected in that sample set.
Refer to this Google Support document for more information.
Segment A subset of sessions or users that share common attributes.
Segments allow you to isolate and analyze groups of sessions or users for better analysis.
Refer to this Google Support document for more information.
Session The period of time a user is active on your site or app.
By default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session.
Refer to this Google Support document for more information.
Sessions with Event The number of sessions during which an Event was recorded.
Source / Medium Source: the origin of your traffic, such as a search engine (for example, google) or a domain (
Medium: the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral).
Refer to this Google Support document for more information.
Tags Referring to Google Tag Manager, a Tag is a snippet of JavaScript that sends information to a third party, such as Google. The Analytics tracking code is an example of a tag.
Refer to this Google Support document for more information.
Total Events A total of Events (executions of a specific action) that occurred on a website during a specified period of time.
Unique Events The number of unique events that occurred on a website during a specific period of time.
Unique Page Views The number of times a page was viewed during a specific time period.
Views The number to views a website or specific web page received during a report period.
Visits By Medium Displays the number of visits by medium through which your site was reached. For example, every referral to a website also has a medium. Possible mediums include: "organic” (unpaid search), "cpc” (cost per click, i.e. paid search), "referral” (referral), "email” (the name of a custom medium you have created), "none” (direct traffic has a medium of "none”).
Visits By Source Displays the number of visits by source that brought visitors to your website. For example, every referral to a web site has an origin, or source. Possible sources include: "google” (the name of a search engine), "” (the name of a referring site), "spring_newsletter” (the name of one of your newsletters), and "direct” (users that typed your URL directly into their browser, or who had bookmarked your site).

We will update this periodically, but in the meantime if there are metrics you're curious about that aren't listed in this glossary, please refer to this Google support document.

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