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Search Engines

The Search Engine report provides a complete data summary of search engine results, organized by keyword or domain for ease in comparing results with those of the competition.

This report is similar to the Rank Tracker Dashboard, but with 2 unique feature differences:
  • Search traffic visits for keywords are included, if your campaign is connected to a Google Analytics account.
  • All Search Engines (if selected in the report options) are displayed in one table side-by-side instead of separate tables for each search engine.

Search Engines Report in marketing dashboard

Single Domain View


In Single Domain View, the rank for the selected search engines is displayed for the primary website being tracked in the campaign. The report has options to show or hide most columns, and sort by the data type you prefer. You can also click the funnel icon at the top of the table and filter the data.

single domain view of search engine report

Competitive View


In Competitive View mode, any or all of the campaign's tracked competitor URLs can be viewed and compared to the primary domain.

In this example, in addition to the Domain URL, Search Engine Name, Best Rank, Average Rank, Ahrefs Indexed Pages & Domain Backlinks columns, the option to highlight the primary domain has been set to Show, and makes it easier to identify the client's rank compared to the competition.
competitor search engine rank report

White Label Search Engines Reporting

Search Engines Report in Marketing Dashboard
The Search Engines report can be customized using a wide variety of report options (see section below) and added to a white label web Marketing Dashboard, Client Dashboard or scheduled PDF report.

In this example, Google Play Store rank metric widgets are followed by a text box that explains the SERP icons that display in the Search Engines report on the page.  The report search funnel was expanded to filter the Average Rank column.

Search Engines report in web marketing dashboard

Report Options

Select a report date


  • Show or Hide the Date column
  • Click the calendar icon to select the report date
Show or hide report columns

General Settings:

  • Enter a Custom Report Title (optional): displays centered across the top of the report.
  • Group tables by: Domains or Keywords
  • Show or Hide the following columns:
    Domain (URL)
    Search Engine Name
    Best Rank
    Worst Rank
    Common Rank
    Average Rank
  • Sort Field: select the column that you want the report sorted by
  • Sort Direction: Ascending or Descending
select the keywords


  • Select the keyword(s) you want displayed in the report: use the All or None link, or check the box beside each keyword

Important: When you add keywords to a campaign you need to open Report Options and check the boxes beside the new keywords or click the Reset button to display all keywords in your report. The number of keywords currently included in your report displays directly below the report title where you'll find the words "Displaying # out of ## keywords" for your convenience.  That calculation comes from the settings you select here.

select keyword tag filters

Keyword Tags:

  • Show or Hide Keyword Tags in the report
  • Select the Tag(s) to filter the report results by: use the All or None link for quick selection or individually check the boxes beside the keyword tags to be included in the report.

Important: Refer to Tag Manager for more information about creating Keyword Tag Groups and Tag Options.

select the domains you want to view in the report


  • Show or Hide the option to Highlight Primary URL (campaign domain) in the report. When viewing the report in Competitive View, setting this to Show provides a visual highlight of the primary website's rank results.
  • Select the website(s) to be displayed in the report: use the All or None link for quick selection, or check the boxes beside the individual sites.
select the search engines for comparison

Search Engines:

  • Select the search engines you want included in the report
  • Use the up and down arrows to reorder the display of the search engines
select rank change options

Select Rank Change Filters:

  • Show: All (No Filter), Positive & Negative Changes, Only Positive Rank Change, Only Negative Rank Change, Positive & No Rank Change, Negative & No Rank Change, or No Rank Change
  • Compare to Previous: Day, Week or Month
  • For: select the Search Engine that the Rank Change Filters should be applied to
Select keyword metrics from Google AdWords

Keyword Metrics:

  • Show or Hide Google AdWords Average Monthly Volume
  • Show or Hide PPC Competition rating
show or hide domain metrics

Domain Metrics:

  • Google Page Rank, and select Bar or Number display type
  • Majestic
    Indexed Pages
    Domain Backlinks
    Citation Flow
    Trust Flow
  • Ahrefs
    Indexed Pages
    Domain Backlinks
show or hide Google Analytics visits

Analytics Settings:

  • Show or Hide Analytics Visits (month)
  • Show or Hide Analytics Visits (past 24 hours)

Important! In order for data to display in these columns, the campaign must be connected to a Google Analytics account.

show or hide serp indicators

SERP Indicators:

Save Report Default


  • Important! Click the Apply Changes button.
Save As Default Settings (if desired)
  • Account Default
  • Profile Default
  • Campaign Default
  • Client Dashboard Default
Refer to Report Default Settings for more information about default setting features and uses.

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