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Search Engines

The Search Engine report provides a complete data summary of search engine results, organized by keyword or domain for ease in comparing results with those of the competition.

This report is similar to the Rank Tracker Dashboard, but with 2 unique feature differences:
  • Search traffic visits for keywords are included, if your campaign is connected to a Google Analytics account.
  • All Search Engines (if selected in the report options) are displayed in one table side-by-side instead of separate tables for each search engine.

Search Engines Report in marketing dashboard

Single Domain View


In Single Domain View, the rank for the selected search engines is displayed for the primary website being tracked in the campaign. The report has options to show or hide most columns, and sort by the data type you prefer. You can also click the funnel icon at the top of the table and filter the data.

single domain view of search engine report

Competitive View


In Competitive View mode, any or all of the campaign's tracked competitor URLs can be viewed and compared to the primary domain.

In this example, in addition to the Domain URL, Search Engine Name, Best Rank, Average Rank, Ahrefs Indexed Pages & Domain Backlinks columns, the option to highlight the primary domain has been set to Show, and makes it easier to identify the client's rank compared to the competition.
competitor search engine rank report

White Label Search Engines Reporting

Search Engines Report in Marketing Dashboard
The Search Engines report can be customized using a wide variety of report options (see section below) and added to a white label web Marketing Dashboard, Client Dashboard or scheduled PDF report.

In this example, Google Play Store rank metric widgets are followed by a text box that explains the SERP icons that display in the Search Engines report on the page.  The report search funnel was expanded to filter the Average Rank column.

Search Engines report in web marketing dashboard

Report Options

Select a report date


  • Show or Hide the Date column
  • Click the calendar icon to select the report date
Show or hide report columns

General Settings:

  • Enter a Custom Report Title (optional): displays centered across the top of the report.
  • Group tables by: Domains or Keywords
  • Show or Hide the following columns:
    Domain (URL)
    Search Engine Name
    Best Rank
    Worst Rank
    Common Rank
    Average Rank
  • Sort Field: select the column that you want the report sorted by
  • Sort Direction: Ascending or Descending
select the keywords


  • Select the keyword(s) you want displayed in the report: use the All or None link, or check the box beside each keyword

Important: When you add keywords to a campaign you need to open Report Options and check the boxes beside the new keywords or click the Reset button to display all keywords in your report. The number of keywords currently included in your report displays directly below the report title where you'll find the words "Displaying # out of ## keywords" for your convenience.  That calculation comes from the settings you select here.

select keyword tag filters

Keyword Tags:

  • Show or Hide Keyword Tags in the report
  • Select the Tag(s) to filter the report results by: use the All or None link for quick selection or individually check the boxes beside the keyword tags to be included in the report.

Important: Refer to Tag Manager for more information about creating Keyword Tag Groups and Tag Options.

select the domains you want to view in the report


  • Show or Hide the option to Highlight Primary URL (campaign domain) in the report. When viewing the report in Competitive View, setting this to Show provides a visual highlight of the primary website's rank results.
  • Select the website(s) to be displayed in the report: use the All or None link for quick selection, or check the boxes beside the individual sites.
select the search engines for comparison

Search Engines:

  • Select the search engines you want included in the report
  • Use the up and down arrows to reorder the display of the search engines
select rank change options

Select Rank Change Filters:

  • Show: All (No Filter), Positive & Negative Changes, Only Positive Rank Change, Only Negative Rank Change, Positive & No Rank Change, Negative & No Rank Change, or No Rank Change
  • Compare to Previous: Day, Week or Month
  • For: select the Search Engine that the Rank Change Filters should be applied to
Select keyword metrics from Google AdWords

Keyword Metrics:

  • Show or Hide Google AdWords Average Monthly Volume
  • Show or Hide PPC Competition rating
show or hide domain metrics

Domain Metrics:

  • Google Page Rank, and select Bar or Number display type
  • Majestic
    Indexed Pages
    Domain Backlinks
    Citation Flow
    Trust Flow
  • Ahrefs
    Indexed Pages
    Domain Backlinks
show or hide Google Analytics visits

Analytics Settings:

  • Show or Hide Analytics Visits (month)
  • Show or Hide Analytics Visits (past 24 hours)

Important! In order for data to display in these columns, the campaign must be connected to a Google Analytics account.

show or hide serp indicators

SERP Indicators:

Save Report Default


  • Important! Click the Apply Changes button.
Save As Default Settings (if desired)
  • Account Default
  • Profile Default
  • Campaign Default
  • Client Dashboard Default
Refer to Report Default Settings for more information about default setting features and uses.

Rank Values Explained

The meaning of 500+, 100+, N/A, N/R, "-" and   

The three moving dots   are an indicator that rank tracking is in progress for the keywords and you should check the report later in the day for results.  We do the best we can to complete the rank tracking as early as possible every day, however, there are some factors that are beyond our control (e.g., search engine response rate).

3 dots in a Rank Dashboard report
Rank Tracker Dashboard displaying tracking in progress for the keywords "smart home technology" and "home security".

500+ is our system default for when our rank tracker did not find the keyword ranking for the primary domain in the top 500 Google or Yahoo (or in the top 50 or top 100 results of other supported search engines) and the search engine did return webpages on other domains with results for the keyword.
rank of 500+
Rank Tracker Dashboard displaying 500+ as the rank result for several keywords. 

N/A means that the search engine did not return any result for the keyword, which most likely means that the keyword is not indexed by the search engine at all (e.g., the keyword "lawn mower Nome, Alaska").

N/A is also an account-wide option that can be selected in the Theme & Localization settings to represent no rank value (e.g., instead of 500+), other options include "NR", "-", "100+" or "500+". Please check your account settings before requesting assistance for a keyword that you are certain is indexed.

If you're using one of our rank reporting APIs, they return a dash "-" in the rank field when no value is available.

No Data Found

If your account is relatively new, and depending on several variables (number of keywords, number of search engines, date range, etc.), rank reports can take anywhere from a few minutes to a 8 hours until your first reports will display all of the data.  In the case of a campaign that is a day or more old, incorrect campaign configuration can lead to empty reports as well.  Clicking the Default Report Settings button usually resolves the issue.

no data found

Common causes for 'no data found' message:
  • Account is new and our rank tracker is gathering data
  • Invalid date range (e.g., the report start date is older than the campaign creation date)
  • Keyword / URL combination on report options was not found in top 500 search results (relevant only for rank reports and graphs)
  • Incomplete campaign setup (missing URL / Keywords / Search Engines / Authorized Connections)
  • Website is new and hasn't been indexed by search engines yet
  • Authorized connection to a third party data provider has expired or been configured incorrectly (refer to the third party integration, or specific report documentation) 
  • Delays or outage of third party data provider (e.g., Google, Facebook, Twitter, etc.)

If keywords are missing completely from a rank report, there are 2 possibilities:
  • New keywords may have been added to the campaign, but not selected. Learn more...
  • The search engine did not return any result for the keyword on any domain. In some rank reports, Rank Ranger will not display keywords for which the search engine displays no results - meaning no results for any URL on the web.  So if has results, but Google Mobile does not, you will see results for the keyword in the table, but the keyword will not display at all in the Google Mobile table. That is the way the system is designed because it needs a response from the search engine in order to record a number and when there is no response, then there is no number.

If you need assistance after reviewing and trying the options listed above, please  contact our technical support team.

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