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Monthly Snapshot

The Monthly Snapshot report colorfully displays your - and your competitors' - search engine rank changes on a monthly basis and includes the top ranking landing page for the last selected month.  A Change column calculates the difference between the rank for the first month and last month chosen to display in the report, providing an overall rank change metric.  

Monthly Snapshot

Rank Snapshot Single Domain

Monthly Snapshot in Single Domain View

Monthly Rank by search engine for the selected keywords, keyword tags and date range.

Monthly Snapshot in Single Domain View

Rank Color Scale

Monthly Snapshot in Single Domain View with Rank Color Scale

A bold Rank Color Scale can be enabled in Report Options > General Settings

Monthly Snapshot with Rank Color Scale

Competitive View Rank Snapshot

Monthly Snapshot in Competitive View

By selecting the Competitive View option at the top of the report, you can view the Monthly Rank for the selected keywords, keyword tags for the selected date range highlighting the primary domain rank vs. competitors' rank for each keyword and search engine tracked.

Monthly Snapshot Competitive View

Brand Impact Competitive View

Reputation Management Monthly Rank Snapshot

By selecting the Brand Impact option in the report's General Settings section, and Competitive View, you create a report that highlights the URLs that have positive and negative impact on the brand.

brand impact monthly rank snapshot

Brand Impact URLs can be set up in the Campaign Settings > Websites screen. Please refer to Reputation Management Campaign Setup for more information.

brand impact settings

Report Options

Select Date Range


  • Report Dates: select the start and end dates.
  • Snapshot Day - select the day of the month you want the report based on or select Average to view the average rank position for the month and the number of days a keyword ranked. For example a result of 6 (27) means that the keyword held an average rank position of 6 and that it ranked for 27 days during the particular month.
  • Show or Hide the number of days the Snapshot Day setting applies to only if you select Average.
Note: The rank Change column will calculate the overall rank change based on the dates selected in this section.
Select Monthly Rank Report General Settings

General Settings:

  • Enter a Custom Report Title (optional) to display centered at the top of your report, if desired. This title will also display on your White Label PDF Reports; both in the bookmarked links and at the top of the report
  • Group By: group table data by Domains or Keywords
  • Show or Hide the Landing Page URL column
  • Show or Hide Brand Impact (for reputation management campaigns)*
  • Show or Hide Rank Color Scale
  • Sort Field: sort the report by Change, URL, Landing Page path, Keyword, Tags or search Volume
  • Sort Direction: Ascending or Descending

*If Brand Impact is set to Show, we recommend that you do not turn the Rank Color Scale on.

Select Keywords


  • Select Keywords: use the All or None link for quick selection, or individually check the boxes beside the keywords to be included in the report.

Important: When you add keywords to a campaign you need to open Report Options and check the boxes beside the new keywords or click the Default Report Settings option in the Gear icon menu to display all keywords in your report. The number of keywords currently included in your report displays directly below the report title where you'll find the words "Displaying # out of ## keywords" for your convenience.  That calculation comes from the settings you select here. 

Select Keyword Tags

Keyword Tags:

  • Show or Hide the display of Keyword Tags in the report
  • Select Tag(s) to filter the report results by: use the All or None link for quick selection, or individually check the boxes beside the keyword tags to be included in the report.

Important: Refer to Tag Manager for information about creating Keyword Tag Groups and Tag Options.

Select Websites

Domains / URLs:

  • Choose whether or not to highlight the primary URL (campaign domain) in the report.
  • Select the websites you want included in the report (use the All or None link for quick selection).
Select Search Engines

Search Engines:

  • Select the search engines you want included in the report. 
  • Drag or use the up and down arrows to reorder the display of search engines in your report, if desired.
Google Average Monthly Volume


  • Show or Hide Google AdWords Average Monthly Volume
Save Report Default


  • Click the Apply Changes button.
Save As Default Settings (if desired)
  • Account Default
  • Profile Default
  • Campaign Default
  • WL Portal Default
Refer to Report Default Settings for more information about default setting features and uses.

Please refer to Navigating Rank Ranger for additional information regarding report views, data export, adding this report to an existing White Label PDF report and more.

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