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Monthly Snapshot



The Monthly Snapshot report colorfully displays your - and your competitors' - search engine rank changes on a monthly basis and includes the top ranking landing page for the last selected month.  A Change column calculates the difference between the rank for the first month and last month chosen to display in the report, providing an overall rank change metric.  

Monthly Snapshot
 

Rank Snapshot Single Domain

 
Monthly Snapshot in Single Domain View

Monthly Rank by search engine for the selected keywords, keyword tags and date range.

Monthly Snapshot in Single Domain View


Rank Color Scale

 
Monthly Snapshot in Single Domain View with Rank Color Scale

A bold Rank Color Scale can be enabled in Report Options > General Settings

Monthly Snapshot with Rank Color Scale



Competitive View Rank Snapshot

 
Monthly Snapshot in Competitive View

By selecting the Competitive View option at the top of the report, you can view the Monthly Rank for the selected keywords, keyword tags for the selected date range highlighting the primary domain rank vs. competitors' rank for each keyword and search engine tracked.

Monthly Snapshot Competitive View


Brand Impact Competitive View

 
Reputation Management Monthly Rank Snapshot

By selecting the Brand Impact option in the report's General Settings section, and Competitive View, you create a report that highlights the URLs that have positive and negative impact on the brand.

brand impact monthly rank snapshot


Brand Impact URLs can be set up in the Campaign Settings > Websites screen. Please refer to Reputation Management Campaign Setup for more information.

brand impact settings





Report Options

 
Select Date Range

Date:

  • Report Dates: select the start and end dates.
  • Snapshot Day - select the day of the month you want the report based on or select Average to view the average rank position for the month and the number of days a keyword ranked. For example a result of 6 (27) means that the keyword held an average rank position of 6 and that it ranked for 27 days during the particular month.
  • Show or Hide the number of days the Snapshot Day setting applies to only if you select Average.
Note: The rank Change column will calculate the overall rank change based on the dates selected in this section.
Select Monthly Rank Report General Settings

General Settings:

  • Enter a Custom Report Title (optional) to display centered at the top of your report, if desired. This title will also display on your White Label PDF Reports; both in the bookmarked links and at the top of the report
  • Group By: group table data by Domains or Keywords
  • Show or Hide the Landing Page URL column
  • Show or Hide Brand Impact (for reputation management campaigns)*
  • Show or Hide Rank Color Scale
  • Sort Field: sort the report by Rank, Change, URL, Landing Page path, Keyword, Tags or search Volume
    Note: when Rank is selected, the sort is based on the most recent month.
  • Sort Direction: Ascending or Descending

*If Brand Impact is set to Show, we recommend that you do not turn the Rank Color Scale on.

Select Keywords

Keywords:

  • Select Keywords: use the All or None link for quick selection, or individually check the boxes beside the keywords to be included in the report.

Important: When you add keywords to a campaign you need to open Report Options and check the boxes beside the new keywords or click the Default Report Settings option in the Gear icon menu to display all keywords in your report. The number of keywords currently included in your report displays directly below the report title where you'll find the words "Displaying # out of ## keywords" for your convenience.  That calculation comes from the settings you select here. 

Select Keyword Tags

Keyword Tags:

  • Show or Hide the display of Keyword Tags in the report
  • Select Tag(s) to filter the report results by: use the All or None link for quick selection, or individually check the boxes beside the keyword tags to be included in the report.

Important: Refer to Tag Manager for information about creating Keyword Tag Groups and Tag Options.

Select Websites

Domains / URLs:

  • Choose whether or not to highlight the primary URL (campaign domain) in the report.
  • Select the websites you want included in the report (use the All or None link for quick selection).
Select Search Engines

Search Engines:

  • Select the search engines you want included in the report. 
  • Drag or use the up and down arrows to reorder the display of search engines in your report, if desired.
Google Average Monthly Volume

Google:

  • Show or Hide Google AdWords Average Monthly Volume
Save Report Default

Save

  • Click the Apply Changes button.
Save As Default Settings (if desired)
  • Account Default
  • Profile Default
  • Campaign Default
  • WL Portal Default
Refer to Report Default Settings for more information about default setting features and uses.

Please refer to Navigating Rank Ranger for additional information regarding report views, data export, adding this report to an existing White Label PDF report and more.


Rank Values Explained


The meaning of 500+, 100+, N/A, N/R, "-" and   



The three moving dots   are an indicator that rank tracking is in progress for the keywords and you should check the report later in the day for results.  We do the best we can to complete the rank tracking as early as possible every day, however, there are some factors that are beyond our control (e.g., search engine response rate).

3 dots in a Rank Dashboard report
Rank Tracker Dashboard displaying tracking in progress for the keywords "smart home technology" and "home security".


500+ is our system default for when our rank tracker did not find the keyword ranking for the primary domain in the top 500 Google or Yahoo (or in the top 50 or top 100 results of other supported search engines) and the search engine did return webpages on other domains with results for the keyword.
 
rank of 500+
Rank Tracker Dashboard displaying 500+ as the rank result for several keywords. 


N/A means that the search engine did not return any result for the keyword, which most likely means that the keyword is not indexed by the search engine at all (e.g., the keyword "lawn mower Nome, Alaska").

N/A is also an account-wide option that can be selected in the Theme & Localization settings to represent no rank value (e.g., instead of 500+), other options include "NR", "-", "100+" or "500+". Please check your account settings before requesting assistance for a keyword that you are certain is indexed.

If you're using one of our rank reporting APIs, they return a dash "-" in the rank field when no value is available.

No Data Found


If your account is relatively new, and depending on several variables (number of keywords, number of search engines, date range, etc.), rank reports can take anywhere from a few minutes to a 8 hours until your first reports will display all of the data.  In the case of a campaign that is a day or more old, incorrect campaign configuration can lead to empty reports as well.  Clicking the Default Report Settings button usually resolves the issue.

no data found


Common causes for 'no data found' message:
  • Account is new and our rank tracker is gathering data
  • Invalid date range (e.g., the report start date is older than the campaign creation date)
  • Keyword / URL combination on report options was not found in top 500 search results (relevant only for rank reports and graphs)
  • Incomplete campaign setup (missing URL / Keywords / Search Engines / Authorized Connections)
  • Website is new and hasn't been indexed by search engines yet
  • Authorized connection to a third party data provider has expired or been configured incorrectly (refer to the third party integration, or specific report documentation) 
  • Delays or outage of third party data provider (e.g., Google, Facebook, Twitter, etc.)

If keywords are missing completely from a rank report, there are 2 possibilities:
  • New keywords may have been added to the campaign, but not selected. Learn more...
  • The search engine did not return any result for the keyword on any domain. In some rank reports, Rank Ranger will not display keywords for which the search engine displays no results - meaning no results for any URL on the web.  So if Google.com has results, but Google Mobile does not, you will see results for the keyword in the Google.com table, but the keyword will not display at all in the Google Mobile table. That is the way the system is designed because it needs a response from the search engine in order to record a number and when there is no response, then there is no number.

If you need assistance after reviewing and trying the options listed above, please  contact our technical support team.

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