Digital News

Sometimes when you search for your website, you see a title appearing on a SERP that you did not create, and you wonder how it got there. Bing has released an article answering this problem and giving tips on how your chosen title may be shown.

It's World Cup time and Google has the fever! As always Google is ahead of the curve, making tomorrow's trends easily accessible today, and today they're bringing you the World Cup directly to your smartphone, tablet or PC so that even if you're not in Brazil, you won't miss out on the action. 

Google wants to help you connect with your customers, all in one place and that's why, according to the Inside Adwords blog, they are introducing Google My Business.

There have been more and more apps sharing content from personal facebook profiles without explicit action required, creating a more crowded News Feed and often surprising users by the content that they have shared. Now, facebook is taking action (by tweaking their algorithm) and cutting down on the number of these posts that will appear in your News Feed.

For many years webmasters have struggled with the issue of using Javascript as it could affect their SEO efforts and position in SERPs. The many benefits of using Javascript and similar languages needed to be weighed against having content on your site that Google could not read and therefore could not boost your SEO. Now Google has announced that this is no longer the case as, after a lot of hard work, they are now able to analyze Javascript and read a page better and more closely, like a real browser, and include this information in their algorithm.

Yesterday, we noticed another large disruption in our Rank Risk Index, indicating some activity in the Google Algorithm. Today that was confirmed when Matt Cutts announced on Twitter that Google had launched Panda 4.0 and will be rolling out updates, so keep your SEO heads on and monitor your rankings carefully over the next few weeks.

Google has updated their PageSpeed Insights tool to offer more information into the speed of mobile sites, helping to make sure that your site is running at an optimal speed and therefore will avoid penalties from Google.

April 30th was Facebook's annual global developer conference in San Francisco, f8, and they had a number of exciting developments to announce. Mark Zuckerberg announced that Facebook will be focusing on developing of apps, privacy for users and cross platform tools. These developments offer more than ever to developers and to users.

Matt Cutts' new video looks into where Google takes the titles and descriptions that are found on SERPs from. He received questions from people claiming that different titles are shown for different queries and that an H1 title is sometimes showing. The simple answer is, Google chooses the best title and description for your site appropriate to the query being searched.

Google has made a big announcement concerning Google AdWords. However it's not as scary as some may have thought it would be. There are 10+ new features that are being introduced into AdWords to help the user get more value out of their AdWords account. These enhancements will be rolled out over a few months and will also be optional, so there is no need for marketers to get scared or change their ways completely.

The Rank Risk Index has been in the danger zone for more than a week, indicating that something's brewing at Google. We're hearing reports of drops in rank of 50% or more for certain niche sites. Has there been another upstream copyright infringement update or is this something different? What have you heard or experienced?