Digital News

Every customer wants to speak to someone directly when they are having issues and it's up to the company to make that as easy as possible. That's why Google wants to help you out with this by including your phone number in your knowledge graph on a SERP.

Yesterday the rumors proved to be true as Google announced that it would be expanding Not Provided keywords to also apply to AdWords campaigns in an attempt to improve privacy for users.

Twitter is rolling out a new profile that will allow users to show themselves better. The new profile includes a large cover photo and more features, including pinned tweets, to personalize your page.

Twitter is keeping in the game by bringing in 15 new types of ads to entice advertisers to use their platform to gain a larger customer base. With their great targeting methods this is sure to be the next big way to reach users that you want.

We saw some fluctuations that were higher than usual in our Rank Risk Index March 25 and 26, and are wondering what Google could be up to. 

Google offers more information than ever before on their SERP's, including performance dates for your favorite artists. Now these performance dates will be the official dates, coming directly from the musical artists' websites. This gives the musicians another platform to promote their live performances and gives users more information by simply viewing a SERP, rather than having to look through a website for the correct information.

Yahoo Maps is going indoors! Now on Yahoo Maps you can search around the globe and see floor plans of buildings such as shopping malls, train stations and airports. Yahoo is helping you find your destination, no matter where you are.

Matt Cutts is back with another very refreshing and informative session. Ever find yourself wondering if social signals from Facebook and Twitter are tracked by the Google algorithm?  At one time Google did track the signals, and they used Twitter and Facebook links in rankings.

New Google Analytic Updates!   Google has added new features to their Google Analytic tools. Remarketing lets you re-engage with your site visitors using the power of Google Analytics and the reach of the Google Display Network.

Have you noticed that when you search a #hashtag on Google, you get to see options to search the hashtag on Twitter and on Facebook, as well as having a stream of Google+ mentions on the right hand side?

Last week Google decided to take a hard line on sites that are using scraped content and provided a form for the general public to be able to report such websites that they have found are scraping their content and, if applicable, are outranking them on SERPs. This was sent out in a tweet by the head of Google’s web spam team Matt Cutts, which caused quite a stir when Dan Barker replied showing Google scraping content from Wikipedia and outranking them.

Facebook announced that as of February 24th 2014, they are introducing a new feature that will show Page posts tagging other brands to some fans of the brand tagged. This is a huge opportunity for brands to reach out to new audiences who are interested in their offerings.