Rank Ranger Blog

The addition of LinkedIn to the available social analytics metrics that can be plotted on our Insight Graph provides the opportunity to trend and compare the effectiveness of social media marketing activities. In truth, LinkedIn has become a marketing giant of sorts, with over 400 million users how could it not be part of any marketing strategy?

Join me for a quick tour of the wide-world of SERPs with our weekly snapshot of trends, news, and data events related to Google organic search results and special SERP features.

We are proud to announce our new Ads Monitor Email Notifications service that offers a simple way to be alerted of AdWords advertising displaying on page one of the SERPs for your brand and keywords, including your competitors' ads. Rising above the competition can seem to get harder with each and every passing day. Maintaining your advertising edge and marketing magic can mean the difference between being in the red or blue, but how do you stay on top of it all?

We've noticed a significant shift in the data on the Featured Snippets in the European countries of France, Belgium, Sweden, Denmark, Norway, Germany, and the Netherlands. While the frequency of their appearance in these European countries might not compare to Featured Snippet Goliaths like the United States or oddly enough Nigeria, this is significant news qualitatively as the Insight Graph data indicates.

We are excited to announce that our recently rolled-out SERP Features Tool data is now available in the Insight Graph. The inclusion of these search metrics enables you to analyze Google's SERP Features in a newly profound and customizable manner.

Which keywords are ranking for a landing page that's scoring Google SERP Features and which search indicators are displaying for that landing page - local, ratings, images thumbnails, search box, etc.? The addition of our new SERP Indicators Filter to the Rank Tracker Dashboard enables deeper analysis into specific SERP features displaying in Google search results for your keywords.

In an effort to get everyone to make nice and play together well in the sandbox, Google is raising the mobile-friendliness stakes. Hoping for liberty and justice for all and in bringing device equality to the universe, Google announced it will increase the weight of mobile-friendliness on page ranking. Starting in May, Google will be adding more weight to its mobile-friendly algorithm upping the ante on the relationship between mobile-friendliness and SERP rankings.

Facebook revamps its video metrics to provide a more in-depth analytic picture. With its new features Facebook enables videos to become an even greater marketing force.

Comparing Google Analytics data just took on new meaning with the release of our Google Analytics Pie Chart/List widget. We’re excited to offer this new and innovate widget that will undoubtedly change the way you see and compare Analytics data.

Getting a quick, user-friendly, and dynamic view of your Google Analytics data has never been easier… or this much fun! In a loud and colorful rebellion to dreary and overwhelming data, Rank Ranger is offering its new Stacked Columns widget to bring life to your analytics. We’re excited to launch this new tool that is sure to make evaluating your Google Analytics data more dynamic and more accessible.

Utilizing anchor texts properly is essential for "good SEO." Comprehensively building links by using anchor texts isn't as simple as it may sound. What are the do's and don'ts of anchor text link building? What are the various options that are available? Simran Puttar of SEO Professionals India shares her strategies about these and other link building questions. 

We're happy to provide online marketers and researchers with free access to our big data search intelligence. Learn more about our free Google SERP features research tools.